 And just remember as leaders, you are always communicating something. And I'm not just talking about your nonverbals, facial expression, tonality, body language, posture. As leaders, you have to be in control of the unconscious messages that underpin every single thing you say. Here's an example. To be an effective leader in today's day and age, you've got to get good at the skill of delegation. If you can't delegate, you become the bottleneck in every single aspect of your business. So you have to learn how to delegate. And when you delegate and you ask someone on your team for help, ask for their help on something important. What's the unconscious message you send to someone when you ask for their help? I trust you, I believe in you, and I know you're good enough. That's why I'm asking for your help. That type of unconscious message will strengthen your relationship with that person.