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AdWords Campaign Experiments - Control vs. Experiment

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Uploaded on Apr 28, 2011

AdWords Campaign Experiments (ACE) lets you run split tests (experiments) for a campaign. These tests help you measure the impact of changes to keywords, bids, ad groups, and placements before you apply them to all auctions.

In this video, we'll give you guidelines on when to use the control and experiment splits when you create an AdWords Campaign Experiment.

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