 So how do you go from doing one-day service design workshops to doing bigger service design projects where you get to work on actual bigger challenges that may impact on the company and its customers? That was one of the questions I got from Eleonora who's part of my selling service design with confidence course and that's exactly the question I want to answer in this video because I see that there is a big misconception on how to scale up service design work and the misconception is that you by starting small it's much easier to scale up in the end well the truth is starting small and keeping it small makes it really really extremely difficult to scale up so the trick or the way I try to approach this is even when you are talking with a potential client about doing a one-day training session make sure that you always talk about the bigger picture and the bigger picture in this case is where does a client want to be in a year? Where do they want to be in two years and how is this workshop or training contributing to that because if you know what the bigger picture is if you know what the end goal is you'll see that the workshop or the training program can never be the end point so what usually happens when you just talk about the workshop after doing a workshop somebody has to think again about what the next step is and if we should take the next step well if everybody's clear on the bigger picture why are we doing this the chances are less likely that they will actually stop after the workshop because you haven't reached the bigger goal so it's much natural to transition from the training to the next step which is again the next step to achieving the bigger goal so if you want to scale up service design work if you want to scale up your service design work my advice would be always make sure to talk about the bigger picture the bigger goal that your client wants to achieve even if you're pitching for a one-day session I'm really curious what your strategy or tactic is for scaling service design work and making it bigger working on bigger projects make sure to leave a comment and let's learn from each other and if you enjoyed this video make sure to grab the link and share it with somebody who might benefit from it too thanks for your time and I'll see you in the next video