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Published on May 7, 2008
While in London at the weekend I was amazed by the new digital posters on the Underground tube Escalators, If you are into clever use of technology then you may like this. These displays are at several underground tube stations, the video footage you can see here I took at Charing Cross and Leicester Square stations on Bank Holiday Monday 5th May 2008 at 1pm and 2pm. What I found interesting was how some of the adverts shown have objects which appear to traverse multiple panels such as a car driving down panel after panel which is a very clever effect. See the car cross-panel animation at 01:09
After watching this a few times I have realised that its just the same advert but it has been cleverly designed and timed such that as the car leaves one panel, it starts the video in the next panel where the car enters it thus giving the illusion of it moving across panels. Notice that the same advert at 00:20 shows the car going UP so they must have created the adverts differently for each side of the Escalator! I do like this clever stuff. Perhaps someone who makes these adverts for the panels can comment on how you manage to sequence them like this.
Traditionally the wall space above the handrail alongside the Escalators on London Underground Stations has been filled with paper poster adverts but these very snazzy looking digital adverts are very eye-catching as you can see in my video.
Each display is a 23" diagonal LCD TFT display 1280 x 1024 pixels, The Tottenham Court Road Station has 66 of these Digital Escalator Panels (D-EPs) thats 33 on either side of the escalator.
Each display has its own solid-state digital media player mounted inside and a controller connected by Ethernet to a Digital View CentrePoint system.