 When I'm calling you I don't answer Will you answer too? I won't answer I think we've done this intro before I don't know what to say Back to our stupid reactions, you did some Corbin Deja vu Thank you for all the Instagram, Twitter, and more juicy content We send Patreon, Facebook, Twitter, Instagram, we develop our own G-Squad Bang! We also have a personal YouTube channel Link's in the description below That was Machine Gun Kelly and I gave you extra juicy content Did you see that? No Gross When you run out of mayonnaise, old juicy content will come right to work for it This is called the business of Virat Kohli Is that a person or a thing, the captain of the Indian cricket team? Sorry The captain of the Indian cricket team Here, read this We've actually saw he was in Florida Remember that guy? Yeah, that everyone was freaking out about when he came out Yeah Virat Kohli is an Indian cricketer and the current captain of the Indian national team Virat Kohli is one of the highest paid athletes in the world according to Forbes That, I don't care One of the most famous athletes in the world ESPN And among the 100 most influential people in the world, Time Magazine That's really cool Yeah That last one is really cool He's also married to some actors we know I forget who it was Tapsi Panu Tabu No, nobody like that I'm sure it'll stay in this I just forget who exactly it was Nishushama, I don't know It's probably not her Here we go He is one of the highest paid athletes in the world One of the most famous athletes in the world Among the 100 most influential people in the world We're not talking about LeBron James or Cristiano Ronaldo But Virat Kohli For a country of over one billion people Picking an idol doesn't get any easier Virat Kohli is the captain of the Indian cricket team He dates a famous actress, speaks like a statesman And parties like a rockstar And he is widely acknowledged as the best batsman in the world While Kohli is destined to have his name alongside cricketing legends Is the first to be among the highest earning athletes worldwide To assess the value of Kohli It's worth noting that most of India's cricket craced 1.3 billion inhabitants know him For comparison, hardly 800 million people live in Europe And North and South America combined Are home to roughly 1 billion people Still less than India alone So what is it that makes Virat Kohli one of India's biggest celebrities? He's a babe! You say that just because he has a beard He does, he's a great beard Celebrities are often worshipped as heroes But nowhere is it remotely on the same scale as in India That's true All throughout Indian history People have been placed on pedestals And elevated to demigod status While in the past this adulation was reserved for kings It has now trickled into other parts of Indian society and culture Unlike most earlier Indian cricketers Who prefer to let their bats be the talking Virat Kohli is not the one to shy away from confrontations On the fields or at press conferences I'm not sitting here comforting my guys So I don't know what you're listening to But I'm asking everyone to be hard on themselves He has built a reputation for never standing down And not giving an inch on the field As stated in the telegraph Those steeped in the traditions of cricket And the spirit of the game may be aghast at his behavior But he finds the approval for his actions in a vast majority Cricket players do not get a salary anywhere close to that Of athletes in domestic leagues like for instance the NBA or Premier League Add dollars, babe This is because they represent their national team For the majority of the year And most domestic tournaments run for barely over a month These leagues are lucrative But the wages are adjusted for the short duration In sports like football The domestic league is played throughout the year And players' primary salary is paid by clubs Not national authorities So it makes perfect sense that no cricket player Is on the Forbes list of top 100 highest paid athletes That is no cricket player except for Virat Kohli He is by far the highest paid cricket player With a total annual earning of 26 million Which dwarfs all of his other colleagues The Indian Premier League was the brainchild Of an Indian businessman After studying in the US And being exposed to the wild popularity And unique cultural position basketball held there He returned to India and modeled a cricket tournament Along the lines of the NBA Which was unheard of in the traditionalist sport IPL launched in 2018 And immediately became a phenomenon in India The only people who challenge cricket players For god-like status in India Are idols from Bollywood And IPL married the two Many of India's biggest celebrities from Ektas like Shahrukh Khan and Kriti Sinta To India's richest man Mukesh Ambani Seemingly made a beeline for buying team franchises The IPL now has the second highest average attendance For any league across any sport Anywhere in the world And Virat Kohli is its highest paid player And yet despite the almost two and a half million dollars From the IPL and the previously unprecedented Bumper contract with the national team Less than 9% of his annual earnings Comes from his salary The only athlete in the Forbes Top 10 With more than 90% of earnings coming from endorsements Is Roger Federer So what makes Virat Kohli so marketable? A part of the reason behind Kohli's immense popularity Is that he is way more accessible Than any of the previous generation stars Launched down to India's richest man Mukesh Ambani Launching a telecom company called Reliance Geo in 2016 It offered free mobile data to everyone for six months And exceptional low prices after that As a result, data prices from their competitors Plunged in response Coupled with the explosion of cheap Chinese smartphones In the Indian market This led to a whole new wave of Indians On the internet for the first time Millions of new Indian Facebook and Instagram accounts Were created in the first few months after Geo's launch The timing of this coincided with Kohli's form A huge number of people began streaming his matches From their phone, which meant more people Were seeing him at his best Now they could even follow up on him post game From his regular social media updates and interviews Everybody wanted a piece of him And it wasn't long before half the nation Was talking about him from his favorite food To his toilet schedule Subsequently, it was revealed that Amongst the hottest keyword from internet searches Were Reliance Geo and Virat Kohli Kohli is now the most followed Indian on Instagram And reportedly earns over 350,000 dollars For a single tweet The manicured beard, six pack abs And a bad boy attitude quickly garnered him An almost religious young female fan following Was uncharted territory for Indian cricketers Who were usually known only for their cricketing ability With this, Kohli began transitioning From national sports star to celebrity Much the way David Beckham did However, the similarities with Beckham don't end here Both are Kohli cemented the crossover When he began dating the beautiful Bollywood star Anushka Sharma The marriage was a huge event in India And the relationship ensured magazines Always had a permanent stream of news to write about him Even when he wasn't on the cricket pitch What? Virat Kohli's brand is built carefully By his superstar agent Banti Sachde Banti, or Jerry as Virat calls him After Tom Cruise's character and Jerry McGuire Has complete freedom about everything Virat does off the field He can be viewed as the Indian version Of Mino Raiola and represents A long list of Indian sports superstars He handles everything about his player's image From the apparel they wear To their social media posts using a data-driven model To identify target audiences and demographics A quick glance at the companies That Kohli endorses shows us exactly What audience he targets We primarily see names like Puma Google Duo Uber Teesaw Audi And Philips These are companies that exclusively target The urban Indian population And that is exactly the market That the brand Kohli is going after The brand 1-8 in collaboration with Puma Is set to release a whole collection Of urban and youth-centric apparel Footwear and equipment that he hopes Will grow in the same vein as the Jordan brand We can classify almost the entire list Of companies he has endorsed And invested in under one Urban youth-centric category Underneath this umbrella We see three clear segments Fashion, health and fitness And sports Let's take a deeper look at this And understand how Banti has delivered on his promise Of showing Virat the money I was driving the money! In 2017 Kohli stopped endorsing Adidas And signed with Puma It was the largest ever endorsement deal For an Indian sportsman with a single brand This can be attributed to Puma Agreeing to launch Kohli's own signature line 1-8 after his jersey number 18 The move paid off for both With Kohli getting close to $150 million from it Puma says its association with him Led to 10% of its sales in India in 2019 Along with an overall 23% revenue growth He is also the co-creator Of a youth fashion brand called Rong And is constantly seen on advertisements For an ethnic wear brand called Manjava with his wife Kohli changed the nature Of the cricket team's approach to fitness With his own transformation He went on a vegan diet And completely revamped his workout routine But his marketing team makes sure That his physical fitness is always Associated with his name Kohli caused a huge stir When he dropped PepsiCo as his sponsor For not being in line with his new healthy lifestyle He is now the face of India's most Popular energy and nutrition drink, Bost In 2015 he invested close to $12 million in setting up A new line of gyms in tier 1 Indian cities called Chisel After seeing the success of IPL And the popularity it garnered From the younger generation A whole bunch of copycat leagues And different sports began cropping up All over India Kohli promptly invested in some of them Like a team in India's domestic wrestling league And even in the now defunct tennis team UAE Royals, captained by Roger Federer The teams he owns are all Very strategic investments And follow the same pattern For example, FC Goal One of the teams he co-owns Is India's football league Football and the Indian Super League Have a largely young audience in India On top of this, Goa is a state That is known for its beaches and young party goers One cannot help but notice the same Characteristic features again and again That are ingrained into everything he does Something sporty, healthy Or fashionable for a young, urban audience He makes sure to only work with partners That suit his brand image Except every offer he is given This clarity has worked well for him And built a strong credibility An article in The Scroll Captured Indians' love for Kohli Quite simply by saying It's easy to see why Kohli is so popular in India He is the best cricketer in a country That adores the game and it stars He is a fitness and style icon He dates a famous Bollywood actress He talks like a statesman and parties like a rock star He is what every youngster in India Aspires to be Where Kohli seems to only be getting bigger and bigger It remains to be seen if Kohli can break The confines of the limited global appeal For cricket outside the Commonwealth nations And transition into a truly global personality We hope you enjoyed this video If so, please consider subscribing So essentially, obviously I know most of that didn't interest you at all That's fine But essentially what it was saying Which you could have said shorter Which basically trying to be The Michael Jordan of Indian cricket Which he could very well be Absolutely Because obviously what they were saying About India and their love for Either celebrities or their athletes Especially cricket Obviously he could be Michael Jordan being one of the most He's a billionaire because of his shoe brand And all that kind of stuff It must be very difficult To be vegan and also an athlete It is Right Because you have to get your protein somewhere If you want to build mass I'm not sure he's obviously Vegan bodybuilding is even more impressive Because they are trying to build Vegetarian bodybuilding is impressive And all bodybuilders have to supplement In some way shape or form That doesn't mean they're doing anything illegal It just means they have to supplement For protein intake Forget athlete Just living Day in and day out as vegan You have to do certain things With your diet to ensure you're having A proper protein intake Iron intake Different things of that nature And another thing they didn't mention Even though it was a long video And you think they would have mentioned it Was he's produced quite a bit That I believe we've seen And they said Well one, I'd like to see more Footage of him playing This was specifically a video It's called the business of Virat Kohli And so that's why it was all about him As a businessman Which obviously is a different thing entirely Obviously please send us your Virat Kohli videos So we can actually see him playing More than we saw him playing And speaking, if he speaks like a statesman I'd like to see has he done a TED talk Let me see him speak But I believe, I could be wrong I think he's produced A bunch of stuff Either OTT's or films as well I could be wrong, maybe it's just His wife does it, maybe it's under Her name mostly because She's done a bunch of stuff She's involved with a lot She's obviously an actress And she produces a lot of horror I know she likes that genre a lot So I'm sure the couple themselves is worth A lot of money Yeah, he's worth way more You think so? But again, I could give a rat's ass You think so? That he's worth way more? Just because of her? Venugushka Sharma? Yeah, you think so? Is she on Forbes top 100? I don't know She's not, I don't know I've never read Forbes But That's It just doesn't How much somebody makes never impressed me But if you were in his shoes though Literally because He's a shoe bread But don't That's who you would want to You want to diversify And make as much money as possible While you're At the status you are Because you're not always going to be at that status If that's your goal Well, your goal is to Basically be financially stable So you can do whatever you want So you can produce whatever you want Obviously it's smart It's extraordinarily smart From a business standpoint And a monetary standpoint Absolutely, he's making He and his team are making really smart choices With his brand He's just a sexy dude Right? Who's the sexier cricketer than him? Name one I can't name any Sexier than Donnie I've seen Donnie and Sachin But they're also older I don't know how old he is I have no idea I'm going to guess he's 27 No, 1988 So he's 33 Is that 33? 32 32? What's the average length of a cricketer? 57 Because Of football Right Obviously for a superstar Or a quarterback 36 to 40 Something And Major League Baseball earliest It's typically not until you're about 2021 And then depending upon Pitchers can go into their 40s Most ball players are done in their late 30s If they've had a great, great long career NFL is the shortest If you had a 7 year career in the NFL You had a long career It's a very physical sport You're typically going in and out Within about 4 or 5 years The average is 3 to 4 years So when you get a Tom Brady Who's going on 22 years now 42 That's just That's like Lou Gehrig weirdness That's bizarre Let us know videos of him playing Speaking as well Of a Virat Kohli that we can react to And I'll vote it so we can see it Down below