Starting today, MTV audiences around the world will see a new music video that aims to raise awareness about sex trafficking.
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Featuring the rock band The Killers, the video is an exclusive collaboration between UNICEF, MTV EXIT (End Exploitation and Trafficking) and the US Agency for International Development.
The track, Goodnight, Travel Well, is from the album Day & Age. The video is the second in a series of music video collaborations that highlight the danger and impact of human trafficking.
The series launched last year with an award-winning film - produced by MTV EXIT that featured the Radiohead single All I Need.
"We are deeply shocked and appalled that women and children are forced into such exploitative situations, said a spokesperson for The Killers. We hope that through MTV's efforts, and this powerful video, millions of people across the world learn about this tragic form of modern-day slavery."
The video for Goodnight, Travel Well has the potential to reach more than 500 million households in 168 countries.
There is almost no country in the world now that isnt affected by human trafficking in some way, said UNICEF Chief of Child Protection Susan Bissell. The statistics are staggering. More than 1.2 million children are being trafficked each year and nearly 80 per cent of all trafficking is for sexual exploitation, and the most at risk are girls.
We see this music video as a powerful way to reach out and raise awareness among young people, across borders and across language barriers, she added.
The Goodnight, Travel Well video was directed by film and music video veteran David Slade, in collaboration with the renowned production company Anonymous Content. The creative concept was developed by the Australian advertising agency CRC, with support from the UK music consultancy Huge Music.
The video provides insight into the realities of trafficking, with a particular focus on the trafficking of children and adolescents into forced prostitution.
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