 Top researchers at 21 University have recently reported the women can smell alpha male smear over a mile away Best way to smell like an alpha male Tactical soap, pheromonephesia soap for men, proud channel sponsor at 21 studios I'm Anthony dream Johnson and I approve this soap Order now the link below use coupon code 21c for 10% off now George Bruno with the 21 report in Orlando, Florida We're talking now with hunter drew from the family alpha Com so far. What is your impression of the 21 convention this year? It's pretty incredible Let's see where Anthony's brought it especially from last year, which is my first year here and to see the upgrades He's made it's been incredible Yeah, it's everything. It's it's a fine oiled machine It really is to see the staff, you know everything streamlined You've yet to see anything any hiccups and delays any any issues with anything throughout the entire process And for the amount of moving parts we have going on. It's really impressive what he's done here Yeah, I'm very impressed. Well, you just got whisked off stage and now we're in the studio and What is your main message to men and you have this book called 31 days to masculinity? It's a powerful book powerful content for our listener and for the people who would never make it Physically to the conference here Sum up this book and sum up your message in just a couple minutes So the message between the book and the speech coincided beautifully. It's all about doing the work It's about recognizing that you have to take action. Everybody wants change. Everybody wants to improve their lives Everybody wants to say, you know, I want to go to that next level. I deserve more. You know, something is missing in my life But how'd you get to that? How do you reach that level? So with the book I came up with 31 days I did that March 2017 myself a bunch of men for 31 days straight. We challenge ourselves physically mentally and spiritually You know, we started facing those questions asking yourself. What are you avoiding? What is that one thing you're not doing that you don't want to face? Maybe it's getting rid of a family member. That's very toxic to you maybe it's recognizing that you have an addiction to something and you just You're afraid of removing it because what are you without the thing that you love? Maybe it's recognizing you've got to find comfort and discomfort So the speech I gave this year was focused on exactly that it's about doing the work So the title of the speech was the flame of freedom because I'm recognizing that if men in this conference Do the work then the men around them in their lives will do the same They'll see the example those men set so with this and the same thing with 21 convention It's about getting you to the starting point of owning the rest of your life You know after this speech after the 21 convention, that's not the end. You didn't make it You know, that's not where you're at. You know, we're at the end goal and now and now we're there That's not at all. Now you go home. Now you start your race now You start to find out who are so this is the 31 days build you up to to get rid of all the the conformance bullshit That's been put on to you. You know all the behaviors you're told You know, you're trying to be the guy you think people will like instead of the man that you are So once you strip all that away and after this speech after the 21 convention strip all that away and find out Who are you? Where do you want to go? How do you get there and you do the work? That was pretty much how they tie together That seems to be a common theme With the convention do the work Three simple words Elaborate on that a little bit So when you look at men who are saying I want I want to be more attractive. I want to be confident Well, you're not confident if you have to wear a shirt at the beach You're not confident if when you're walking with your friends and you realize and they can do things and they're going Please they're going on dates to their wife hiking, you know, they're bringing their children out climbing You can't do that. You act like it's okay. You smile. I don't want to do those things. That's all right But on the inside you do on the inside, you know something is wrong And you're not experiencing the full life that you could if you were able to do all those things and it's not just physique It's not just aesthetics. It's not just trying to look good naked It's also mastermining the mindset of I am a winner I'm somebody that's gonna go out there and I want to do what I want to do I'm gonna own it and you realize when you stop being the man You think people want you to be and instead you've reclaimed yourself It's like in the land of conformity authenticity reigns king, you know You reclaim that aspect of yourself, but you can only get that by doing the work by asking those very difficult questions of What is it that I'm avoiding? What are the hard things? I don't want to do Yeah, what are the what are the excuses I'm making as to why I'm not where I want to be Everybody has the life they deserve because if you deserve more you would have it. There's no reason they wouldn't Comfort and discomfort I'm writing down little phrases What does that mean? It's along the lines of embrace the suck, you know lifting weights is hard find comfort in that Going out challenging removing your phone taking away those very comforts that make you they make you weak You know, you don't you no longer appreciate, you know a comfortable bed That's all you sleep in but after a one night of camping sleeping on the ground You're gonna love that bed. Get rid of your hot showers for two weeks Everybody makes fun of the hot shower thing But once you get out there, you know, like I said if you were camping or something like that If you challenge yourself to get off your phone for a full day You'll appreciate the access you have you control the world in your hand So instead of wasting it on cat videos, you realize this is a tool. This is a tool that can bring me to greater heights So when you strip away, I call it intentional discomfort, you know But you make yourself feel things that are uncomfortable that what you appreciate the things are comfortable And then you just find to be comfortable when you're when it sucks life is hard That reminds me of a thing that I used to teach in the 70s and it was a phrase We used to call constructive discontent and that's purposely making yourself a little uncomfortable Putting yourself in situations that you wouldn't normally be in even if it's just one click at a time and The metric might be speaking in front of a group of five people and 10 people and 20 people next thing, you know You're teaching at a conference Owning your life That was powerful. How does a man own his life? He starts by finding out who he is as a man, you know, I knew from a very early age I wanted children. I knew I wanted to start the family. I knew I wanted to drive that point home And I want to go forward with that I was gonna grow up is gonna make it happen for some men They want to go out and they want to explore they want to be conquerors They want to see everything that's out there for them to see and experience at all, you know There's no difference between those men people love to say it's this or that You know family men can't get along with you know the the entrepreneurs that are out there traveling We were speaking earlier about digital nomads. How can I a man who's been married for 10 years? I've got two children, you know the nuclear family going on How can I relate to guys like Kyle trouble who are out there traveling the world? You know living off their sites because he's a man because masculinity is universal There's no nothing special about it at all. Yeah, honestly it overlaps and you recognize it's not an American thing It's a it's a man thing, you know across every culture you can recognize a man as a man And that's universally understood. Yeah Trying to be liked There's a lot of people out there just trying to be liked like their end goal is that they want to be liked That's not good is it at the beginning of my speech, I made it very clear where I stood on The the amount of f side gave to whether you appreciate you liked my message or not whether you're greeted What I was doing or not and guys will come up and they're like, oh Well, Rolo said you should do this and then socrates said you should do that and then Ryan Stone's tell me this You've got all these guys saying these different things What it comes down to is what do you want to do? Don't worry about whether it's approved upon by others Like I said once you start doing your own thing people will like you But it's when you try to be liked you know they can see through the facade. Yeah, I own it. Yeah I've had people say to me what If I want to start a YouTube channel, what should I do and I go just start? Go you'll you'll figure it out and your audience will find you I Told a guy who was a welder he says all I do is welding I go, what do you mean all you do is welding? Press record and show people how to weld a joint Period. I said you're gonna get like 150 people saying wow. I like how you did that. I'm gonna use that tip You're gonna gain an audience no matter what your topic is no matter what your content is Do you think that there is a lack of? masculine teaching In the world right now like someone someone said to me a critic I Hater Why would you need to teach someone about masculinity? They thought it was kind of fraudulent Why do we need to teach somebody about masculinity people love to chop others down people love to think that their world is The only world yeah We need to teach that we need to ensure that we're and like I said the flame of freedom That's what those speeches about and that's what I want I want these men to go out and be an example people are gonna follow your example not your advice There are many people out there who don't have that there are no examples of what it is to live freely When you start doing that it breaks the shackles off the middle allows them to go out and like oh man Look at you. You're doing this. Why can I do this if I start a website? Why can't the guys around me start a website like you said you just have to start You know my my life motto the motto of the family alpha is act a non-verbal which is deeds not words It's great to say I want to start a business. I want to do something greater with my life It's a lot different to actually do it But when you see other people do it you realize oh, it's okay So when I say you know go out there like that fire inside, you know like that fire new brothers like their torches go forward You know seize the day I'm not being you know one of those superficial like hey, let's get a pumped up motivational speakers I'm literally meaning it like when you go out there and you own your shit and you go forward You start you know doing the things you want to do your friends see that your family sees that you know The men around you will see that and they will take the same actions because they see they're allowed to do So because the example that you set for them That's another theme that I've been seeing like in the past year is extreme ownership I guess it's Jocko willing talks about that. That's kind of an interesting thing What happens in a man's life when he takes extreme ownership of His life and his outcomes Two things you realize that you're the problem You're the problem of every single thing that's happening in your life all the things that are bad That's your fault all the things that have gone awry. You've not achieved. That's your fault But once you accept that once you know take on that ownership you also realize that you're the solution You can fix all those things that you created you can bring yourself to the heights you want to go to You are the problem, but you are also the solution once you own the one The inverse is also true. You recognize. Wow if I cause this I can fix this if I got myself here I can bring myself there and nothing can stop me except me because I am the solution to this problem because I was the one that made that problem We just almost went full circle. We just went right back to my first question What does comfort and discomfort mean? So when you realize that you are the problem That makes people uncomfortable What does that guy need to do? Now that you told him that he's the solution He's like scratching his head and he's thinking really he might not believe that How can that guy believe that he is the solution to his problem? You've got to look within and recognize What is the alternative? What is the other option? What is the other choice to that? Is somebody else gonna fix it? You know, there's no hunter drew that's gonna show up and like hey, let's go get after this It's on you if you're watching this video if you're listening to these conversations If you're at the point where you're you're interested in this or somehow you found your way to this video in this discussion There's a reason for that. So what are you gonna do with it? It's not enough to just watch a video. It's not enough to read You know 31 DTM or read a thousand books that makes you very well read man. It doesn't change your life It is uncomfortable. It does suck, but you're here. So what are you gonna do with it? Like honestly, what what what is the alternative you sit there and you go another day saying oh, I'm gonna absorb a bunch of content Tomorrow I'm gonna start I'm gonna watch a workout video tomorrow I'm gonna get pumped up and then you watch the video, but you don't do the work There is no alternative to it just accepting you have to do the work You've got to take the action or nothing is gonna change. Ooh, I'll pumped up now. I Was interviewing someone yesterday and I asked them to talk to the flabby guy on the couch She's getting ready to crack open his sixth beer there's half of a domino's pizza left on the coffee table and He's ready to grab another piece of pizza with Doritos encrusted fingers And I said to I believe it was hypnotic I said speak to the guy on the couch right now The words out of his mouth were you're gonna die on that couch It's very very clear just like no BS So I'm gonna ask you that same guy is watching this Because he's now addicted to these interviews What do you have to say to him? It's time in if you're here and you're watching these again, there's a reason It's time for you to recognize you're not gonna get another opportunity to have this day You're not gonna another opportunity to have this moment. I get we watch a lot of videos You know, there's so much going on through social media that you think this is just another conversation But listen to what I'm saying you have right now to make a change in your life If you don't change it today, if you don't really step away from this screen once you put it down and recognize Hey, I have to own myself I've got to create the man I want to become because if I don't he's gonna go away and time is running out Whether you're married divorced, whatever your past is who you were doesn't dictate who you are What you've done doesn't dictate where you go Everything you do is on what the decision you make based off this Action right now when you get off the phone right now off your laptop Whatever you're doing watching this fantastic interview once this is over You've got work to do and if you don't do it, then you don't really want it You don't want the change you keep saying you want you don't deserve the life that you say you deserve That only comes from the men who are willing to do the work and if you're not willing to do the work You don't deserve it. You have to stop stop telling yourself. You're the hero of the story You have to stop watching the movies saying I'm gonna be like Rambo I'm gonna be like the hero I'm gonna be the guy who comes to save the day because you have the opportunity right now to save the day in your life You're watching the video and it's coming down to you to save the day. What are you gonna do? Yeah, you're just gonna watch another video go to the next interview You're gonna do the next thing or you're going to actually be that man Prove to yourself that you are that man and do it just get up and do whatever it is You need to do take one step and it's gonna be hard but that success beget success do one thing Then you'll do two things and you'll keep going forward. You'll find yourself. Looking back saying thank God I saw that video because it changed my life forever, and I'm never going back to who I was before That's powerful it reminds me of Dr. Jordan Peterson 12 rules for life and when I read it it was very simplistic But it punched me in the face. His first rule was what? Make your bed Like like what? Make your bed That's the first thing you have control over in the morning the first disorder the first chaos that you can create Order out of is make your damn bed. What is the one thing one thing? that Mr. Doritos encrusted hands can do Literally, what can he do? What can he put on the to-do list to do? today The first thing you need to do is stop believing the lie Stop telling yourself the lie that you're okay If you're watching this, there's something wrong You don't want to talk about it. You don't want to face it. There's something wrong though You got to stop looking around so you got to stop thinking that somebody else It's okay as long as you numb it with social media you can numb it with your beer your drugs You can numb it with whatever addiction you have video games getting away from the world But you have to face it that's step one stop avoiding that one thing that you know is an anchor to your soul America's got talent and its name is hunter drew with the family alpha Dot-com. This is George Bruno from the 21 report. Thank you. Thank you