 Today social media has practically become the source of means of choice for a whole generation. Everybody and anybody, not only media, the individuals now who are all on-air personalities or social media personalities, they are listened to and watched by literally hundreds of thousands of people. If you only have no children whatsoever and don't even know all its ethics, the children's profession has always been at great risk. Now who is to blame for the death of the profession? What can be done? The first conflict of course is technology. What is fruitless? Blaming technology. The second and most important conflict in the death of our profession is the professional himself. Upon him is the burden of setting the acceptable rules, the conventions and practices of the profession.