 the newsroom for tech and telecom professionals. I'm Dean Perine and welcome to JSA TV. We are coming at you live from the show floor at HostingCon 2016 in the big easy of New Orleans, Louisiana. And I'm here with Mr. Jim O'Hara. Jim is the president of EQUID. Jim, welcome to JSA TV. Thank you very much. Okay, so how is the show going for you? Well, so far it's going very well. As always, there's great content in all the sessions and it's obviously all the right people in the hosting business are here. Very good. So lots of networking then. Lots of networking, morning, noon and night. Outstanding. So you know, I sought you guys out because you have a tiki tent of sorts in your booth and it's exceedingly inviting. So that's what brought me to you. But so for our viewers that don't already know about EQUID, why don't you tell us a little bit about what you do? Yeah, well, first of all, thanks for coming by. You got it. And the reason we have the surf theme and the beach theme in our booth is that we're based in San Diego, California. And it's nice there right here. It is very nice. And we're two blocks away from the beach at our office, but it also gives us the opportunity to kind of show a little bit about what we do as a business. And the idea is that our booth is a surf shop and the surf shop, like a lot of small business, could have a physical storefront as well as an online store and also can sell in person on the go anywhere on the beach, for example. I love it. I absolutely love it. And EQUID is an e-commerce solution that plugs into point of sale systems at the physical store and also ties into other, like a square point of sale system and also to the square reader that you could plug into your smartphone and sell from anywhere in person as well. That's all synchronized with your online site. So your inventory, your customer information, your product information is always synchronized. Where the rubber meets the road in sales, that's fantastic. Exactly. Sell anywhere, anytime. That is really great. So what is the latest and greatest coming out of the newsroom over there at EQUID? Well, just that is in multi-channel commerce is what they call it. But consumers want to buy anywhere, anytime. And kind of in the Uber world, everybody expects to have instantaneous access to whatever product they want. And in our case, we support small businesses. So we give small businesses the ability to have kind of big retailer reach. So whether it's in their store, whether it's online at their online store or anywhere on the go, a small business now can have this functionality like a Target or a Walmart and have access, give consumers access anytime to buy their products anywhere. Fantastic. That is really, really cool. Jim, thank you very much for joining us. Thanks for your time. I appreciate it. You got it. And thank you viewers for watching JSA TV. We'll see you soon.