 Look at this slide. How long will it take for computers to have the same power as the human brain? Same thing, right? What Hemingway referred to gradually then suddenly. Not much happens for a long time, and we don't think it's real, but then we have this, right? The last few period is just boom and we're there. And that is exponential. So think about your future as a content creator, or as a publisher, or as a media company, is going to be exponentially different. And the good news is this. I've been in the media business doing media stuff since 1995. I used to be a musician and producer. Thankfully, that was before the internet, so you can't find any of it. But in any case, technology came along and disrupted everything, music, films, television, publishing, financial, Bitcoin, the story goes on. But now in media, we're coming out of the valley of death. The valley of death is the valley where we couldn't figure out the old system is dead, the new one isn't here yet. We're coming out of that now. There's a lot of reasons for that, but the primary reason is mobile. Because finally, there's a mechanism to get, to produce, and now very soon to pay. And also, the mobile is personal. We're not going to accept the garbage and the junk from television advertising on our mobile screen. We're going to have to be better than that. So what happens here is clearly mind boggling changes. Deloitte predicts a $62 billion market for on-demand content. I mean, remember all the stories last year or a couple of years ago about how people just are not willing to pay for content, right? Don't believe it. They will pay, but it has to be absolutely irresistible. If Spotify would cost a pound a week, or better yet, two pounds a month, would there be a single person who wouldn't have a service like this? Because then you could find all kinds of ways of paying for it. And think about that for a second. If the New York Times wasn't $350 a year, how many subscribers would they have? $20 a year? $14 million subscribers? Netflix is the sex story here, right? This is the number one story. I think there aren't actually that many people in Ireland who are subscribing, only like $200K, I think, something like that. But internationally speaking, if the studios would give a license to Netflix, anywhere, these guys would have 300, 400, 500 million subscribers. Talk about willingness to buy for value.