 It's the network. What's up everybody once again is Brandman Sean and this is another episode of Inside the Network where we show you exclusive clips from conversations in brandmannetwork.com where we help artists move and navigate through their growth. So this clip right here is YouTube marketing. We're talking about the special instance that so many people go through when they get a lot of views but there's very little engagement on their ads. How do you solve for that? Well, here's one trick that we talked through and you get to see how the conversation goes and so much of the back and forth goals in brandmannetwork when we help you navigate your situation. Go ahead and get to it. I'll chop it up with you at the end. So I asked you about YouTube ads earlier this week and you have gained some good advice but I went ahead like I said with the video already, tried to do before but then it got flagged because for shocking content which is fine because the only thing it has is curse word and YouTube doesn't accept that for obvious reasons. So I went ahead and made a shorter ad but so it was just for the chorus and it's only the part that I need to show because if they're not interested after that point then songs aren't good at least in my opinion but I like the song so I'm hoping that people like that. So anyways I'm thinking about like should I upload it to my channel because it doesn't really because YouTube lets me take videos from any channel so my work around is I haven't done it yet because they canceled my ads so I just made it today but I was waiting to get on the call and ask you before I did anything. So I have the ad it's only like 25 seconds should I upload it to my channel and just like not worry about because I want to keep my channel clean you know only my music I don't want people to go in and see like oh this guy's got a you know 25 second ad on here oh well it's not like people will notice it and pay attention but like it's something that's personal to me and I want to keep it like clean and yeah if at the end of the day doesn't matter but I also have it on another channel and I could just grab it from there and do it having them go back to my channel. You had the ad on another another channel? Yeah I have it on another channel. So you're you're gonna use it on the other channel and you use the ad but it's still wanting to run to your to your video that's what you're doing already? Yeah because it's the same video I just cut off like a section of it to turn it into the ad. It doesn't really make a difference you can do it that way. Oh okay cool because I was I was just wondering like you know if it would somehow lead back to that which is not what I'm trying to do I want all the traffic to go to the channel I wanted to. No as long as the links lead to that video I mean you can also you know done several times where you can just leave the video unlisted or something like that and then it just and then it leads to the other video which you already have it on another channel that's cool and what I like about that method I don't typically well typically I have to use this if I have a song that's censored right and one of the values of it though is when people go through right they're going clicking through for the song and your the views are a higher quality because what everybody else who has who are just running directly on the video they have all those views from the 32nd views and all that kind of stuff but those people didn't necessarily click the ad so you that's why a lot of times you'll see it might be well sometimes the stuff is bad too whatever but it might be 500,000 views and it might only be like 20 comments or 20 likes for something like that and it's low engagement you're not going to have that problem hopefully right it's good enough for people to actually click it and you're targeting the right people who actually like it even it is good enough to actually click it so you'll you'll have better engagement ratios engagement per view ratios yeah I already have it planned out everything I have a list of 50 links that I feel like are 100% my lane so I feel like I did pretty well with that cool yeah looking forward to hearing know um to those results you'll if you got that um or those audiences selected right you'll definitely have some good engagement ratios it's the network all right so that's the clip and just to get a little bit more specific or summarize for some of you who might not be understanding the issue right what this helps you do is because you are not getting all of the primary views on your main video that you're running a ad you're getting it on an unlisted version or an alternate version then the main video that you're trying to create engagement for only gets viewed from the ad standpoint from by the people who actually click through and those people are far more likely to engage with a like or a comment than people who are just watching through an ad because there are people who watch half of a music video a whole music video or any video for that matter without clicking through they might have enjoyed it consumed it and everything but you'll probably have to show them to them again and again or make them want to see it a different way before they actually go and watch it from a video standpoint I've watched plenty of ads myself probably I've watched like nine minute ads and never clicked through went right about what I was doing took notes and everything you want to make sure that you don't have all of those views racking up just because when even sometimes they're good and you're paying for them because they're quality but at the end of the day you're not getting that look so for that vanity steak and that social proof sake this method helps that again unlisted version of a video and then right on the video now we talk about the all those types of things again in the brahmannetwork.com those conversations we can never make videos for everything because we don't know everything you're going through but we can help you through that but there's only a limited number of artists involved in the network so if you actually see this video afterwards you can check out check it out and get it on the wait list but brahmannetwork.com check us out this video is brought to you by brahmannetwork.com because I sign myself hope you do the same we'd like this video go ahead like button if you like it might as well share and if you're not subscribed you know what to do hit that subscribe button