 We want our children to become the master of technology rather than the slave. People have really begun to debate what are the benefits and what are the disadvantages of ever younger children getting access to digital media. Parents are worrying, teachers are worrying, but they have no other choice but putting them on digital media. It is not about technology, it is about the trust between the children and parents. If the parents have themselves invested in understanding digital media then that really benefits their kids and if parents themselves don't really understand it they tend to just kind of make rules and it tends to lead the children to go away and use the media where their parents can't see them. We have to teach children from the very young age, whatever they say, whatever they play in a digital world can have an explicit and tangible impact on the physical world. The findings from behavioral and brain sciences need to be used to better understand how attention, memory, perception work in kids and provide them with something that is tailored to them. A wealth of knowledge is at everyone's fingertips. That kind of changes the skills that children need or we're in an age where what matters is the image. We can reach children more through their visual imaginations and that means we can reach them younger. A lot of kids at school no longer learn poems, they learn how to search information online. It's about finding the one book, it's about knowing how to select from a wealth of resources. The negative side of this is impatience. We are incredibly distracted, our attention is spread quite thinly. Is it possible that that could have an impact on our ability to attend, to focus, to imagine? Health has become a behavioral issue. We need to change people's behavior. The future belongs to those who are going to use digital media in order to transform information into knowledge and to positively influence people's behavior.