 If you want to pump your body and expand your mind, there's only one place to go. Mind pump, mind pump, with your hosts. Salda Stefano, Adam Schaefer, and Justin Andrews. Our homegirls up in Chico came down, hung out with us for the day, talked all about them building their business. Our homegirls. And man, I absolutely love these pizzas. They have a great product. It's pizza crusts made with an entire head of cauliflower. There's very minimal ingredients, unlike other cauliflower pizza crusts where you look on the back and it's like, cauliflower, wheat and a bunch of other stuff. It's like, what's the purpose of doing that if you're gonna put a bunch of other things in it? This is minimal ingredients. Again, they're delicious. We eat them all the time. They literally made these with people like me in mind. And they saved my life. And the ladies themselves that we interviewed are awesome. We love them, in fact. Did you see that we were featured in Food & Wine with them? Oh, shit, I did. I gotta look at that. Yeah, we were in a little magazine. Shout out to the home. I know they arranged that set that up, so that was a pretty cool, sweet shout out there. We also are featured on their YouTube channel right now where the two of you knuckleheads were making a pizza. Yeah. People soon will see the ones that we created. I also liked that we got into some of the business talk here. We had a few that are starting up a small business and looking to grow it to a seven, eight-figure business. What these ladies have done in the short period of time is very impressive. Very impressive. Impressive, so. Incredible. I know they work now. Well, last time we talked to them, they had a team of nine. I mean, in the last year and a half. They're making moves. They've only been like, what, two years? Less than two years? They've been in business. They're on fire right now. They just exploded. And you know why? Once you try the product, you understand right away. And once you hear them talk and you hear about what, what they have behind it and their integrity, we love them. We love these girls. We love their company. And as you guys know, we don't associate ourselves with companies that are not great. And this company's great. The company is Cauliflower Foods. That's Cali, like California. C-A-L-I-F-L-O-U-R Foods, F-O-O-D-S. Now, if you go to CaliFlowerFoodsFoods.com and you enter the code MINDPUMP without a space, you'll get 20% off all orders of $50 or more. Now they do have regular Cauliflower Crust Pizza Crusts. They have some that are red bell pepper, some that are spicier. And then they have a vegan one because the other ones have a little bit of cheese in them. Do that jalapeno on his bomb. Really good. I get the vegan one because I can't have dairy. Great stuff, great for kids. Very healthy low carb if you're dieting. Great for people that have any sort of autoimmune issues. Definitely there's very low with food intolerances. The people we're talking to, Amy Lacy, who's the CEO and founder of Cauliflower Foods. And Rachel O'Rourke, who's a good friend of ours and who leads the PR and events team. We actually did a booth with her at the LA Fit Expo. Oh, also we're working with them to give our intuitive guide to their audience. So we're working with them to promote it to talk about what intuitive eating looks like. And I think we talk a little bit in this episode about that. But when we were down in LA, this was what our, this is how we collaborated, right? So Sao and I flew down to LA. We had the girls, they were set up with the ladies. Sorry for those people to get offended by the word girl. The ladies came down, they were with us at the expo. They were actually handing out different pieces of the pizza, all the different types of pizzas. And then Sao and I were talking about intuitive eating. So that's really how this collaboration started with them is because we talk a lot about intuitive eating. And we think this is a great source for those people that love pizza, but are looking for an alternative that's a healthier choice. That's right. Now, if you are interested in the intuitive eating guide, we've made it very inexpensive on purpose because we think everybody can benefit from reading this guide. It's $29. You can find it on our site, mindpumpmedia.com. Without any further ado, here we are talking to Cauliflower Foods. I wanna hear about how you started your company, Cauliflower Foods. So we're Cauliflower Foods, like California Fresh, and we make cauliflower pizza crust and basically artisan bread. And so I wish it was a funny story. Maybe you guys can make fun of me. Well, did you create this because you like cauliflower or because you like pizza? I absolutely hate cauliflower, actually. What? That's kind of funny. That's very interesting. Yeah, it's funny. So as a joke. How many morons are gonna buy my pizza crust? By the way, delicious, like it's really good. It's delicious. Yeah, Rachelle brought us a bunch of pizzas and I almost couldn't get a piece because Adam and Justin almost ate all of it. I ate like all of it. Because they're pigs. I've actually taken the ones that you've given us for free and shipped to us and I've already ordered more too. That's how much we've been eating. Really? Yeah, it's become actually, this is kind of our thing now, Katrina and I. So Friday nights. Did you get freaky? Yeah, that too. That's after the pizza though. So I warm her up with the pizza. So what we do now, we get our little spread out. We get all the different things because we like to make each one of us have to make our own little concoction, right? So we get all the things that we're gonna put on there, chicken and bacon and eggs and bell peppers, onions. We got cheese, everything's out there, right? Avocado and we make a bunch of pizzas up. And that's kind of like our Friday or Saturday night enjoy ourselves and have a good time watching whatever movie or fight or whatever's going on. Thank you, sir. So we do that and then the next morning on the weekends, I talk about this on the show a lot that I fast a lot on the weekends just because I don't move very much, especially during football season, Sundays, I could literally sit in the same chair all day long. So I don't need to consume as many calories. So what I'll do is I will fast until two or three in the afternoon. We use all the leftovers that we use for the pizza and then we turn it into this big omelet. So this has become like this little thing that we do now. This is sophisticated. We started it because of the cauliflower pizza crust. So what's good about that is we had a Friday night, family fun night where we used to eat pizza. So I mean, you're talking about like having your fun time with your girl. So eating cauliflower pizza is light. You're not gonna feel all weighted down like regular pizza, which is good. It's super important. Yeah, cause it's only 180 calories for the entire nine inch depending on what you put on it and three net carbs. So you're gonna stay light. Oh my God. You're not gonna feel like a car. Nine inches? Nine inches. Nine inches. Oh God. I see where we're going. I like it. You started it. Although Sound didn't start it with a freaky with my girl and I don't like to. So I'm get very self-conscious when I get bloated and I won't have sex with Katrina. So it is excellent that we have the cauliflower foods. I'm not bloated, man. I don't get... I am like that. Who wants to, yeah. Nobody wants to go that route when you're all bloated. I don't know, bloated sex can be fun. You are weird. Yeah, I know. So you went back, go back to how you started the company because you guys went on this meter. I mean, you guys took off like, but not from the beginning. No. There was like a shift. We were talking about this outside the studio. Yeah, so kind of a sad story though. The way it really got started was I had surgery. A surgery that wouldn't develop a blood clot. I ended up getting a pulmonary embolism. So they went in looking for it, diagnosed me with lupus. So I'm kind of fast forward. I need to change my diet. And we literally did have family fun night, Friday night pizza, which my husband never got lucky on Friday night because I'm serious. You feel bloated and disgusting. You don't want to do anything. I am normal. Football or not. So anyways, I had to alter the way we ate. So I started substituting what we were doing. And the kids love pizza and you look online for pizza recipes that are healthy and cauliflower pizza crust comes up. Like four million times. I'm not kidding. It's a huge DIY. So I started playing with it. I don't like cauliflower. It's not a vegetable I bought. I love vegetables, but I'm not a huge cauliflower fan. I am now. I've learned to love it. And we just started making it. And then we had friends over and people started loving it. And they wanted to have me make it for them. And I decided to do a cottage license and sell it at farmer's market. And it was selling out every farmer's market. So then one step led to the next. And we- What's a cottage license? What is that? What did you sell it? That's where you can make it in your house and sell it. What it's called a cottage license. A cottage license. Explain that to me. To make sure. Okay, so can you- Thank you, Sal. You're welcome. Thank you. Do you want to eat- He's so helpful. Ignore this asshole and answer me. I want to know what a cottage license is. Could you explain that to me? So, you know what it's like when people bring potlucks and you're like, ooh, I wonder what their kitchen looks like? Ah, guess. Yeah, is there cats all over? Is she the cat lady? Is she the cat lady? Is it gross? Yeah, it's gross, right? Is the cat lady make meatballs? Gross. Nobody wants to eat the cat lady's meatballs. What? Whoa, that's weird. That's weird. Yeah. Okay. I'm a green man, I guess, yeah. Sorry, get back to your cottage. You have a cottage license. So you have to- Now, is it hard to get this? Can I go get a cottage license and start doing that? It depends on your kitchen and how many cats you have. No, but seriously, you get investigated. It's actually harder to get a license to develop and create and sell a healthy product with no preservatives than it is to, well, my last business was getting lasers, medical lasers into another country. It was easier to do that than to get- Get a license, because there were no preservatives in it. And there still is no preservatives. And the rationale behind that is no preservatives, therefore they think it could spoil and cause problems. Right, it's clean, four clean ingredients, cauliflower, cheese, eggs, and spices, and then we have a dairy-free option, too. That's the one that I eat. So you didn't have experience in the food industry? No experience in the food industry. Wow, so you're like a real- Like you're an entrepreneur, like a real real- You're like the mind pump of pizzas. Because we had no fucking clue what we were doing when we started this mic thing. Exactly. We had no idea. We still don't. I hate talking, you know, how this happened. Yeah, so the first year we launched March of 2016, Farmers Market, we ended that year, as you know, starting a business takes a lot of funding, and so we ended that year as my accountant just reconciled 2016 negative $269,000. Wow, so end of 2016, you're in the hole. So we're in two stores, we're selling out in Farmers Market and we're selling maybe 1,000 units online. But you're negative, you've got more debt than you do. We're negative, yep. And so at this point, is it still out of your house or have you built, do you have a kitchen somewhere? So at this point, I've starting in like mid-summer of last year, I decided that it was getting to be pretty intense to do it in my house. And we kind of formulated a process, which I really can't talk about because it's pending, it's patent pending. Oh, awesome. Yeah, that is awesome, I hope it goes through. Anyway, so we switched to a co-packer, we started by renting a commercial kitchen and then we hired a co-packer to help us manufacture it, so. What now, what changed? Because you went from negative $280,000 to you guys are killing it right now. Yeah. The power of social media. Yeah, and there was one thing in particular you told me about. Yeah, one thing in particular. So we had this friend of mine that decided she was gonna start eating the pizzas to lose weight. Now, she was doing some other things as well, probably some things that you guys have argued about, some fasting, some just cutting out all carbs. Exercise, awesome. Yeah, a little bit of exercise. She lost 169 pounds, but the one thing that she did consistently for seven months was eat our pizza. Every single day I was just sending them to her for free. So we threw her up on Facebook, we did an ad just kind of playing around new year, new you. And it wasn't that we were promoting the pizza as a diet. We were just saying this is one of the things that she changed. She called it her lean and green. This is one of the things she changed and she lost 169 pounds. And we launched that January 3rd, that ad on Facebook. I happened to be in New Zealand, which is where I had the medical laser. So I was out there. Oh, you were doing that still? I had sold it. Okay. That's what funded this business. But I was out there visiting family. We have family in New Zealand. And I have a girl that worked for me. There was just me and this other girl that worked for me. And she calls me and she's like, have you looked online? Like where you're selling the heck out of this? And I said, no, you know, because it's January 3rd. I've just been celebrating New Year's. And so I jumped on and sure enough, we had sold more the first week of January than we had all of December, which December was a pretty good month. The end of January, we just on this one Facebook ad, we basically had sold $102,000 worth of pizza. Holy shit. Yeah. Wow. So that was nice. Now, did you have the foresight when you did this or was there a little bit of dumb luck here? Did you know to? Total throw it against the wall. Did not. We do now. Even the timing though. I mean, January 3rd to put a weight loss advertisement out. I mean, that's pretty brilliant. I mean, yeah. Right. That was our naysayers said to me, well, that's because it's January and everybody's trying to lose weight and look at gym parking lots. They're full and that's gonna change. And no, we have learned who our demographic is for Facebook. And then we also, our Instagram, we started at the end of March. We're now at 36,000 people following us. So we know what that demographic is. And we've really spent a lot of time studying it. We're now eight women. We've hired, there's eight of us now. That's why you guys don't hire men? No. Well, not allowed. That's not true. We would hire all of you guys. It's okay. They're dumbers. We would. It's a good strategy. We'd love to work with you. All right, cool. Well, we're gonna fire Adam soon anyway. Come over here and make pizzas for you guys. No, seriously, though, it started out us just kind of throwing things against the wall to see what worked. And we started getting a following. And then we really started studying our audience and we made customer service our number one priority. So we really, I mean, our customers are our family. Like I still do, I still try to, but I used to write every single person that was buying our crest, a letter, a handwritten letter. I still, I try to write the top 50 people every month. And we just really connect with them. It's interesting because we have so many people at home, Rachel, tell so many people call in and write in that this product's changed their life, which sounds funny, but. You know what I mean? The business itself, it's cool. Cause you have a lot of celebrities that are eating it now. And it's like exciting as you meet, like, you know, like a lot of really cool people that love the crest. I mean, you guys love the crest. Like Mind Pump, right? Yeah, right? You can say E-list. You can say we're the E-list. But you get these people that, I mean, we have this little kid, she's like five, his name's Gavin. He's going through cancer treatment and loves pizza. I might even cry just telling the story. And couldn't eat pizza because he had to change his diet because of his cancer treatment. They send in this video of him eating pizza and it's that kind of stuff. You're like, this really is life changing for some people. I mean, a lot of people, Amy created it because she has an autoimmune disease. I mean, that, I mean, there's just kind of forgotten about demographic of people that, you know, you don't even really think about, yeah, people lose weight because it has low carbs and it only has poor ingredients. It's awesome. But like this is like a game changer. You're giving people more options, right? And you guys have actually been able to take some of these crusts and bring them to like actual pizza joints, right? They're buying them and giving people more options to come in, that's great. Yeah, we're in restaurants. We're in a lot of grocery stores. We just got in our first biggest chain. But primarily most of our sales is still e-commerce. And it's been- Well, that's the way business is now. I mean, I really, I really, we've now met through doing this podcast, business is very successful that that's all, almost all of their business is through e-commerce. It's really changing. Business is changing quite a bit. But on the autoimmune topic, you know, it's this, there's this growing epidemic in modern societies in America in particular where you have this explosion of autoimmune diseases. And it's not really being talked about a lot, but if you look at charts of autoimmune diseases and you look at how fast they've gone up in terms of, you know, percentage of the population, it has literally exploded. And it seems to be exponential in growth, all autoimmune issues. And we're not even counting the mild, you know, irritable bowel syndrome type stuff. I'm talking about the main ones like, like you said, like lupus or Crohn's where it's just exploding. And although it's not recognized yet by Western medicine, many people in this field, naturopaths, experts who work in this field and people who suffer from these disorders will tell you that one of the worst things they can eat when they have these types of issues are wheat-based type foods, gluten. And that eliminates a shit ton of food. It eliminates a whole category of foods to eat. Like I'm Italian. It's one of the best ones. It is. And look, I'm Italian. Like I don't eat gluten. I also have autoimmune issues and I can't eat gluten. It just causes me to have more problems, which means I can't eat most of the foods that we serve. You know, pasta's, they have options now, like made with like organic corn and rice and stuff. And it's not bad. But pizza, I've not had any real good options. Well, I think you should clarify, I can and can't too, because it's nothing you can. You can, you could, but you feel like shit afterwards. Absolutely garbage. And I think a lot of people didn't, and I was somebody who didn't really connect this till later on, I was just sharing with the boys, like man, if I have something like that, I'm very connected now to how my body feels afterwards. And who doesn't love eating pizza? I mean, eating pizza is fantastic, but God, I tell you what, the next day, I am paying for it all day long. And I still would put myself through that because of how much I like pizza. So to be able to enjoy, to get some of that craving or that love for pizza that I have, to be able to do that and not feel that way afterwards. And I mean, that to me is everything. And it's made with not just a replacement, but a really good ingredient. So cauliflower, part of the cruciferous family, very high in compounds that are being studied right now for their effects on cancer. Sulfuraphane is one of them. Indole-3-carbinol is another one in particular that directly has been shown to fight hormone-sensitive cancers, in particular breast cancers. And there's lots of science going into them. And so to get, getting people to eat more of these cruciferous vegetables, it's a frickin' great thing, you know? It's a win-win all the way around. It is, it's a win-win. And a couple of things I wanna say, Western medicine, that's interesting because when I was having rashes all over my body, didn't realize what was going on, this is prior to being diagnosed. I was, they were treating it as poison oak, poison ivy. I was getting shots of steroids, which heavy doses of steroids mask lupus, the effects of lupus. So that's interesting that you said that. Actually, Rob Wolf, I don't know if you're familiar. Yeah, we're friends with him. Okay. We'll be with him on Monday. So he had created a gym in Chico, the first CrossFit gym. And he was, him and his wife, Nikki, were one of our trainers, and he actually sat me down and said, look, I think you have lupus. I think you have an autoimmune deficiency and you need to cut out all your gluten. Wow, so he's the one that told us. So he is the first person to bring it to my attention before getting diagnosed. And then once they ran the tests on me, you have to have positive blood work plus active symptoms. And I had both. And then they put me on this horrible drug called plaque bueno, which you have to have your eyes checked regularly. Is it an immune suppressing drug? Yes. And so quickly I got off of that by just altering the way I eat. And I can tell immediately when I eat gluten because I swell up. Wow. And then I feel arthritic. And a lot of these disorders start in the gut. And that's what the problem is. So the prevailing theory is that you develop inflammation in the gut. And certain compounds, the body tends to have more of an affinity to recognize as a foreign invader, gluten being one of them. And so it's not necessarily that. It's not like gluten is evil. But if you have inflammation, your body's more likely to recognize gluten as a foreign invader. You develop antibodies against it. And you get this. And then you can get the systemic immune response that can manifest in different ways. And in your particular way was lupus. So you're off medication because you changed the way you eat. Right. Absolutely. What are the foods have you had to eliminate? Pretty much anything white. And that's why we've created the hashtag, the new white flour. Because we're coming out with some other products using cauliflower as a flour base. Can you talk about those or no? They're secret. You guys are so damn secret. We couldn't get into the lab. We couldn't find out what's coming. They're going to throw us in a van so we can get to your. You have to come to the facility. I know. Well, this morning I was with one of the guys that helped me create products. And we've got something really exciting coming out. I'll just give you a little tease. It's going to have some collagen in it. So I'm excited. But we like to keep things really clean and simple. So just simple ingredients, clean. I think people really want to know where the ingredients are coming from. So we're using organic cauliflower now. And. Oh, fantastic. So now they're all organic. The crust themselves are not all organic yet. We're working on it. Excellent. But the cauliflower, which would have a lot of pesticides on it, is organic. So I think people want to know where they're. They want to be able to read the back of the ingredients and it doesn't have some funky words on it that they can't pronounce. And then they also want to know where their ingredients are coming from. That's really important. It is. And the market is starting to shift in that direction. We partner with Thrive Market, for example, which is a company that sells all organic non-JMO products. But they're super transparent, too, in terms of making sure that where they source their products, that the workers work in good conditions and that they're very environmentally sound and that they donate a membership to a family in need. And it's like the consumer is now demanding all of these things. I was just talking about this on a podcast yesterday, getting interviewed and saying that this is the future of business period. Like 30 years ago, you didn't have to. We didn't know. Nobody knows. You say Pepsi, Coke. You don't have a name or a person that comes to mind when you think of these companies. But the future of business will be that way. You'll say a company and that you'll need to have a face or some sort of reputation behind that because of social media, because we can connect to each other so quick and so easily. So now the consumers demand that there's so much. It's so competitive, everybody can have a good product. Now it's like, OK, now I care about your message, where you're sourcing it from, all these other things. So that's an important piece. Matt, have you found through your different social media platforms that you have different demographics and audiences? And we're just getting into this now for our business. And you talked a little bit about this R. Do you see that? Where you see like, OK, here on this particular platform, we have younger kids. And here we have moms. And over here, we've got people who have autoimmune issues. Yeah, definitely. Rachel and I have spent a lot of time going over social media and really studying the demographics of each one. And right now, we're using the platforms Instagram and Facebook. That's our two main. We do a little bit of Twitter, and we have a Pinterest. And we're definitely going to start doing podcasts now that we've spent time with you guys. But Rachel, why don't you tell them a little bit about the differences between Instagram and Facebook? Well, Instagram seems to definitely be the younger crowd. I mean, they're much more visually inclined with the photos. If you look at our Instagram, it's kind of started a trend where people kind of competing against each other to create these beautiful cauliflower or pizza crust. And so we see a lot of the millennials on there. With Facebook, it's definitely like 35 and above. So we've tested our Facebook ads and targeted the exact same ad, like the 20 to 35 age range. And they do not, I mean, a fraction of the success that we get from the 35 to 60, mainly targeting women. I mean, women are the decision makers. They're the buyers, that's very true. And the product is easy. It's really easy. And so it was, I'm a mom of three kids. I have a 14-year-old, 13-year-old, nine-year-old. So I'm really busy running a company. Now eight women that we've hired, plus my husband's super busy. So I wanted to make something that was simple and easy. I mean, you can whip these out of the freezer and throw them in the oven and have a meal in 10 minutes. Not 10 days, 10 minutes. That's the big difference though. I mean, I've made these before, before the company was created. And they're like, I mean, they're really tricky to make. They fall apart, they're time consuming, trying to get like the liquid out of the cauliflower takes freaking forever. So when we see people like, naysayers comment online, they'll say, oh my gosh, you can just make this yourself. Like, yeah, go ahead and do it. Well, I got to chime in on that because we've tried multiple times, like my wife and I to introduce like a different option for pizza, especially for the kids because they just love pizza. And we've tried to make cauliflower and like mash it up and like do the entire like labor intensive process. And it's like an all day event. And then by the time you get it, it like falls apart in your hands when you go to eat it. And then the whole thing just like crumbles and so it's like, yeah, that was a cool idea. And then we just moved on. So yeah. Did your kids eat it? They did, they ate it, but you know, it was one of those things where it didn't really fill them up either. Cause like by the time you have like all that cauliflower, you have to mash up, you know, it was like this really thin crust and like, so anyway, it was, it didn't work out. So this is definitely one of those products. We've attempted and failed ourselves too because we use cauliflower, we use it like in replace of mashed potatoes. And what else does Katrina use? We've used it in quite a few recipes and we always fail on trying to make like it as a bread, like trying to make it as a bread and keep it to solidify it. This is a bind well. Yeah. It's definitely challenging. Much easier to order it in your guys. It's shipped to my house. You can make sandwiches out of ours. We show those lasagna, frittata for the next day with your extra ingredients, you know, the next morning, make a frittata. Where do we get these? These are all on your website? Where we get all these recipes? They're on the, yes. Okay. Okay, cool. And then when you order it, you also get a recipe in your box. Mm-hmm. Okay, cool. But we're gonna come up with a cookbook soon. We are launching my book. Yeah, I was just gonna ask, what's in the future right now? Where are you guys putting, I know obviously we know what it's like to be growing a business and I'm sure there's a million things going on and pulling you in different directions, but what are you most excited about in the next, you know, six months to a year? What's in front of you guys? So I really want to appeal back to our customer base. We have this following. I have this little subgroup on Facebook that I interact with personally. I wanna offer them something more than just pizza and our other products are coming out. By the way, we have more than just what I mentioned. We have a couple that are gonna be coming out by January. I wanna be able to offer them some tangible advice, working with some people like yourselves, like-minded people that can give them exercise tips, ways to just make life easier for moms, busy moms and just in general, anybody doesn't have to be a busy mom. That's just, that's who I relate to. Also, we get real personal. I went through menopause. Lupus causes menopause to happen early. So I went through at the age of 40 and 48. Definitely see the effects of going through menopause. So I'd love to offer women that are in that age range some hope on some ways to just feel better. So what's cool is the cruciferous vegetables when you consume them, indole-three carbonyl, I believe gets converted to something called DIM which can convert estrogen to a form that is more beneficial to women who go through menopause. In fact, you can buy it as a supplement, but one of the best ways to get it is naturally. So should help. Yes, definitely. Okay, cool, very cool. I take no hormone pills. Excellent. I'm so impressed with how much you know by the way. He's the smart one. He's the Ask Jeeves of the group. Yeah, it's all random information. It's useful now that I have a podcast. Otherwise it wasn't useful whatsoever. So very cool. So looking ahead, you've got these new products. You guys, 2017 have a lot of new products. You guys have a lot of new products. You guys have a lot of new products. You guys have a lot of new products. You guys have a lot of new products. You guys have a lot of new products. 2016 have exploded. Yes, I think I told you we ended the year negative in 2016. This year to date so far, we're a little over 3 million in sales on just e-commerce. That doesn't include grocery or restaurant. Congratulations. Yes, so I had to learn quickly what that meant and how to grow fast. That's fantastic. Yeah, how much of were you scrambling when you grew that fast because I would imagine you're used to it. That's all the problems right there. Right, right away. It's interesting because I had somebody come to me at a food show that wanted to invest in our company and I was really excited. I thought, this is the answer. This person's gonna help me. But they wanted to change the integrity of the product. They didn't wanna make it handcrafted anymore. They wanted me to add some fillers, which there are other cauliflower pizza crust out there, by the way. And I wasn't willing to do that. So that investment opportunity didn't happen. But I feel like if we stay true to who we are, we stay clean. We know where our ingredients come from. We don't compromise to make a buck as far as you can make it a lot cheaper. When you add fillers, it's more automated. I think our customers will stay loyal to us and they'll realize the quality of the product. We get a lot of diabetics, type one and type two. I definitely wanna you spend 2018 working with diabetics more. It's amazing that there are kids with diabetes now. Cause 10 years ago there were no kids that had type two diabetes. When we went through personal training certification when we first became trainers years ago, they didn't call it, they called it adult onset diabetes. It wasn't called type two because kids didn't have it. So something crazy is going on. There's a lot of stuff that's going on right now, but you've got kids who are just, so something needs to change. Yeah, and I mean, we see an increase in all kinds of things, hyperactive disorders and all kinds of things that kids are being treated for. And I really believe the source of it is our food. Yeah, you wouldn't get any disagreement from us. We talk about this all the time on the podcast. Excellent. Well, very cool, exciting to see you guys. How did you guys meet? How did you guys? Oh my goodness, how did we meet? So we were both actually health coaches a couple of years ago and we kind of partnered together on a few things. We had an office inside of a gym and when I moved to Portland, we kind of separated a little bit and when she decided to launch this company, I was working at 24 Hour Fitness as a general manager and I knew that this was going to be huge. As somebody who is trying to make the damn crusts and there's such a pain in the ass to make, I was like, this is going to be amazing. And my husband was like, you need to get involved in this and I reached out to Amy. I said, hey, do you need any help? And here I am now. I started off part-time and just... You manage all the social media marketing stuff or what is your role? So I am the events and PR coordinator. So we do a lot of different events ranging from like a pre-party at the Emmys to food shows to trade shows. We're doing a pizza party next month for the cast of Hamilton. And so I plan all of those and do a lot of our PR work. Very cool. I do a lot of everything. I do a lot of everything. She was amazing. I put her in the gym because I knew that she would be more appealing. She was working, she was at that time. I mean, she was doing bodybuilding contests and a mom of four, four kids. Thank you. She took second. I like this. She took second place. Keep on. And I was... Was this a figure? No, I was bikini. Awesome. Very cool. Was awesome. I'm like, you need to be in my gym office. And then when she left, I'm like, I know we're gonna work together again someday. Very cool. What a great story. Yeah, feel good story. I like to see successful companies like yours with just the right message. I like how you tried to stay true to your brand. I also think it's a smart business decision. In the past, it would have been, people would have said, well, that was dumb. You should have just gone with the... But today, like Adam's saying, with transparency, I think if you don't stay true to your message and you don't really stay true to your core, especially your core base, you're setting yourself up for the flash in the pan success and failure later on. And we've seen this happen now. And fitness is starting to happen quite a bit. So let that be a lesson if you're... Yeah, if you're an entrepreneur, like be honest, be true because the days of fooling people are kind of over. You are dead. I agree, yeah. People read, I mean the internet, people are looking things up all the time, Googling, by the way, we're in Google now. These are vartgras. But yeah, just throw that out there. But yeah, people are smart now. They're reading labels, they care. I mean... Excellent. Now, where can they find your product? Give yourself a plug here. So go to www.cali, like California, C-A-L-I flower, like the new white flower. F-L-O-U-R foods.com. Order it online right now. We're having a tremendous special that includes this cool pizza pan, $5 across, free shipping. And then also, we're in... I couldn't even name all the stores because most of them are mom and pop specialty stores. In the Bay Area, we're at Molly Stones, we're at United, we're at... I mean, yeah, I think the easiest place is online. I mean, we actually went back and forth on whether or not we were even gonna go into stores. Like, is that even like worth it for us? And so many of our customers wanted to be able to have a place to purchase it. But I think the main, the easiest way is online. We actually have a special discount code for your guys' listeners, you can get 20% off by just typing in Mind Pump. Oh, beautiful. Awesome. Awesome, thank you very much. Lookin' you guys up. Yeah, I think what'll probably happen is you guys will just keep blowing up through e-commerce and then you're gonna have the chains probably come to you and be like, we want a carrier. And then Oprah will ask you on and, yeah. So Oprah should, yeah, she should eat this. We'll put it in a good word. By then Mind Pump will be as big as Oprah so it doesn't really matter. It's like six points on Weight Watchers. Is it really? Yeah, she endorses Weight Watchers at six points for the entire nine inch. There you go. Excellent, nine inch. Yeah, we'll end on that, we'll end on that. We'll check it out, go to YouTube, go to Mind Pump TV. We post a new video every single day, so subscribe now. We also offer 30 days of coaching for free for everybody. Just go to mindpumpmedia.com and subscribe. Thank you for listening to Mind Pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbundle at mindpumpmedia.com. The RGB Superbundle includes Maps Anabolic, Maps Performance, and Maps Aesthetic. 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