 Tatmatches, Tatmatches, oh, look who it is. Look who it is, folks, look who it is. Hey, hey, hey. What's going on, Rich? How you doing, my friend? I'm doing all right, how are you? I'm doing great, we got a nice audience here, 109 people waiting for the captain of the ship to talk about the big news today. Well, thanks for having me, sorry I was a bit late. All right, it's totally fine, man. It gave us a lot of time to go through questions. I got a bunch of questions for you, Seti. But before we get into the questions, I want you to have the floor. Let's talk about the news first. Big news, you guys announced record revenue growth, 300% quarter over quarter growth. What do you think? Or what do you have to say about it? Well, look, I think it sort of surpassed a lot of the expectations that I would have had at this early stage. You know, it's great to see that the demand for the product is starting to grow and that we're able to start, at least the completion efforts in some additional states. I think also our ability to land a distributor in Europe this early on is also really promising. So I think that we did really well for this quarter and I'm fully expecting that the following quarters will start to follow suit, right? I mean, at the end of the day, I think that this product really has a viable shot at capturing a large consumer base and from a lot of the feedback that we've been getting from consumers, they like the product, right? So again, I mean, when you got a product that consumers like and then you have an ability to get it out into market, then hopefully the rest sort of writes itself. And I think, you know, for a lot of people that were waiting on sort of the revenue numbers, I hope that, you know, they saw something that they liked. I know I did. And I think that we can continue that momentum going forward. That's great. We got like so many questions from literally all over the world. First of all, one of the first questions is, and I mean, it seems ridiculous, but is it possible that TAT can expect to have 300% growth every quarter? Like forever? That's what I'm saying. It would be nice, right? Yeah, I mean, listen, there's the old sort of, what is it that you put a penny on a chessboard and you double the amount on every square going forward by the time you get to the end of it, you got like, I don't know, $36 million or something like that, you can't triple every quarter indefinitely. Eventually you just run out of money. Like there wouldn't be enough money in the world to kind of support that kind of growth indefinitely. But I do think that we can continue to show strong revenue growth quarter over quarter for the next little bit, right? I mean, at the end of the day, I think we're still a very early stage company. The revenue that we posted for this quarter, again, is quite promising. And there's still a ton of work that needs to get done. And again, you're basically building a brand in a category in a marketplace of a trillion dollars a year. So yeah, we got some room to run. Absolutely. And one of our really awesome members, Phil, who owns a lot of stock, wanted to thank you and congratulate you on your growth and commitment to expansion. Well, thank you. I appreciate the support. Ever since I started here, I had some sort of big vision for what this company could be. And I think we were starting to put together a really good team that can help execute on it. And really, that's what it all comes down to. And you can have a lot of great ideas, but you need the people in place that can sort of see it's a fruition. And I think we're starting to build that now. Absolutely. You guys have done an incredible job. And everybody loves, just so you know, they love the different swag that we're getting, the hats, the shirts. Is there any way that we could do some type of a giveaway? Yeah, I think so. Could we work on doing some type of a giveaway? Cause it seems like there's a lot of interest. There's a lot of interest in all of paraphernalia that you guys have. Maybe we could do something like this again and do like a question and answer and do some giveaways, live giveaways to some of the best questions because there's so many questions. There's 120 people here and they're all part of this, right? And you guys have done a great job. Like I'm showing matches, you know? I got the t-shirt, you know? I got sample packs. Yeah, I got sample packs. I got like Tad everything. I got lighters, you know? And everyone's like, Rich, how do we get all that, Rich? And I'm just like, man, you know, like, I got to talk to him. I got to get me some of that too. I was like, I just got to talk to the man. He's going to be with us shortly. And I'm sure we can make it happen. So. 100%. Listen, we can connect after the call. I'm more than certain we can get you some product and we can run some giveaways for your fan base. No problem at all. Nice. So some really awesome messages from the community today. Does Tad have any estimate as to when stores in Southern New England states will carry product? Well, I mean, we did a deal in Georgia. We're starting to roll out a bit in Illinois. We're still building out a lot of that infrastructure. And I think, look, I think we, again, you kind of go back to the numbers in the quarter. I think we did really well, but the US is an enormous beast of a market to try to tackle. So I think we're definitely working on building some of the infrastructure so that we can commercialize as fast as humanly possible. So I'm hopeful that we can start getting into some of the New England states within the next quarter or so. Yeah. Again, I mean, you've got 50 states across the US. Basically what we try to do is we will take a look at the states and we'll figure out, all right, which ones will have reasonable smoking incidence rate? Like you want to be able to go into, at least your initial states, the ones that have the biggest population of smokers because then, all right, your ability to commercialize is a little bit greater just because you're working in a pool that's bigger. So that's kind of the thinking that we put in place in terms of where we want to go. But yeah, we'll try to get in. If for whatever reason you don't see it in the store, you can always go on tritat.com and we'd be more than happy to send it right to your door. There you go. And is there any update on when TAT could be in Spain? I'm actually Portuguese. I would love to see them in Portugal and Spain. Sorry about that. A lot of smokers there. Any idea on when you're looking to conquer Spain? Well, I mean, for right now, we've got the distributor in the UK and Ireland. I'm hopeful we can start getting our first shipment over there in the next few weeks. We just wanted to get the packaging correct. So different countries will have different regulations when it comes to the packaging. It's not always the same pack. Despite the fact that it doesn't contain tobacco or nicotine in certain countries, anything that's smokable or inhalable at all will require some sort of warning. So we just want to make sure that we're always on side with the local regulations so that the product can be sold properly. But we are looking at a number of countries in Europe now and hopefully we'll be able to start announcing a bit broader of an expansion throughout that continent in the coming weeks and months. So exciting. I mean, this has only been a year, guys. This has been a year. I think it started in August. That's right. Ceti has not been with the company for a year yet. The companies just put out a press release like a couple of weeks ago for their on-year anniversary and we're already talking about the NASDAQ. So that's the next question. And I already answered it. So I already know the answer, but I want you to say it. When will the NASDAQ application of TAPI fully complete? So we're going back and forth. So basically the way the kind of process works, you put in an application, the NASDAQ will then review it. They'll have some supplemental questions. A lot of the stuff is just standard stuff, right? They want to know more about the company. They want to make sure that you're not selling anything that's illegal. They want to make sure that, you know, all of the sort of back office things are sort of in check. And I mean, everything is fine. So you submit your replies and you kind of go back and forth a little bit. It really just depends on them and the backlog that they have. I can tell you right now, I mean, I feel for a lot of people that are working at the NASDAQ, I think they're understaffed and overworked. A lot of companies that want to go obviously onto that exchange, I mean, it's an honor to be even considered to be put on, but I'm hopeful that we'll sort of have some positive news on that in again, weeks and short months, I guess. Really, it's just a function of, you know, you get it in front of the right people. They sort of look through everything. Yep, it all looks fine. They send it off to the people that'll be the regulators and approve it and then off you go. So I'm hopeful that we'll be able to get on. I know that we meet the requirements. So I think it's just a function of time at this point. And guys, Sethi doesn't know because the NASDAQ will decide at the end of the day, which is- Yeah, I think give you a time because it's not a decision that I make. That's right. And I think I've had this conversation with a number of people. It's like, you know, when things are within my control, I do the stuff that's within my control, but then when the decision has to be made by somebody else, all we can do is put together the information in a way that makes it easy for them to say, you know, give the approval, but ultimately it's their decision to make from what I've seen thus far. I don't see any reason why they would say no, but looks, I mean, it all is moving along at the appropriate pace. So it's not like, you know, it's stuck in the mud or anything like that. It's just time. There's a lot of companies that go to the NASDAQ and maybe the NASDAQ doesn't have an appetite for them. This is the exact company, guys, that when they go on the NASDAQ, not if, but when, and this is coming from me, this is the type of company that I think every institution is gonna have an appetite for because it's like almost, there will be like almost no competition. And when you compare yourself to the Philip Morris's and the Altria's, we're talking 10X, 20X from today's prices. So there's still so much upside for you guys. It's absolutely incredible. And then when you think about the fact that when you're comparing yourself to the Philip Morris's and the Altria's, they're global. You guys are just from Ohio, you know. He started in a couple of other states and then we started to establish some toehold in Europe. So relatively speaking to the size that, you know, Philip Morris or an Altria or BAT would be, I mean, this is still very, very small and early. The one runway that's ahead of you is immense. We got way more ahead of us than we got behind us. I'll tell you that. Oh yeah. I mean, we're talking, you guys are gonna be in 300 stores. I mean, there's gonna be a day down in the road where it's gonna be thousands and thousands and tens of thousands of locations all over the world. Imagine what the revenue is like. There's like a hundred thousand stores that sell tobacco in the U.S. alone. There you go. Potentially millions of locations in the future. Yeah, this is what I mean. Like the runway ahead is extraordinarily long. I'd still say that this is, look, I think when I started, it was still, you know, probably a bit further along than a kernel of an idea, but it was still more of a concept. Then I think we moved from concept to product and we put product in market. We saw that it has the ability to work. And now, you know, we're at the stage where we wanna, you know, expand as aggressively as we can. I just think everybody needs to also understand, like these things don't happen overnight. Like you can't just snap your fingers and be in 400,000 convenience stores overnight. Of course. Again, it's just a function of time, effort and work. And I think that we have the right team that can go out and actually do that. And look, you guys have come such a long way. These were the original packs, guys. Right? So those were the original packs and now look at the new packs. So they've come a long way, guys. And I remember when there was no beyond tobacco, there was no beyond nicotine. And you own both of those terms, correct? Yeah. Well, we registered for trademark on both of those, yeah. That's right. So those terms are registered for trademark buy tax. Cause there was a question, what's the difference between beyond tobacco and beyond nicotine? And my answer was nothing. They're just both registered terms by tax. Yeah. The registered terms, I'll tell you like in certain cases, when you use the word tobacco, you can get blocked by certain ad exchanges. I understand. So when you use nicotine, you don't get the same block. So we wanted to make sure that we had the ability to sort of go back and forth and use both terms. Now beyond tobacco really is the product that we use to make tax cigarettes. So it's the filler that goes into the cigarettes. Beyond nicotine is sort of the brand ethos and what it is that the company stands for in terms of being able to provide something to smokers that goes way beyond what nicotine is. Wow. So I have this question. This has been a question from many people. So this will kind of answer a lot of your questions, guys. Tat will need money soon. Could Seti say something about where the money might come from? So there's been a lot of talk about the fact that you guys obviously are going through a lot of cash as you grow. You're most likely going to have to, when we talked about this, you're going to have to raise some more capital. Now I suggested you'll probably just go back to Horizon Ventures first. Is that a possibility? Is that something you guys are thinking about right now? Cause there's a lot of questions about the amount of cash flow on the balance sheet right now. Yeah. Look, I mean, if and when we need to raise cash, then we'll take a look at it at that point. I don't think I'm at the point now where I'm drowning in an ability to not have any cash. So I think we have ample resources at our disposal at this point in time. And if and when we want to raise capital, then we'll take a look at it at that point. But I'm not in a dire straight to go raise capital. And if, you know, we do, then sure I'll talk to the guys that the folks over at Horizons. I mean, they would, how would be behoove not to. And that's typically how they operate, right? They want to take a look at, you know, the needs of the company and then how they can support. And we've been working closely with them as well. I mean, we're exploring potential opportunities in Asia, give them periodical updates. So I mean, the relationship there is nothing short of tremendous. And, you know, if and when we want to raise capital, sure, I'll have a conversation with them. It's not hard. That's what I figured. That's what I said. It's like, in my opinion, and I thought it was brilliant what you guys did when you raised capital the first time, which is extremely unique. I mean, hundreds of companies, and I don't know anyone that's done that, that's gone and raised $10 million from one fund. That is not a dilutive fund. That's not a fund that just sells paper for 20% gains. They're long-term holders. I thought that was brilliant. And it's one of the reasons why your stock hasn't had all the volatility that a lot of the other small caps have had. Because you don't have that, that those, you know, funders that just love to make, you know, 10, 20, 30% gains, you've got a long-term player that's looking for a home run. So they're going to have to. I mean, you take a look at the companies that Horizons would have invested in, and they're early-stage investors in Facebook. They were early-stage investors in Zoom. They were early-stage investors, even in Dollar Shave Club, Siri, before Apple bought them. I mean, they tend to go into companies early, and they like to hold their positions for a number of years because for them, you know, 20, 30% is fine, but they're looking for grand slams, and they typically get them. So that's why even when we went through sort of the due diligence process, I mean, it took a while, right? And lots of questions, lots of meetings, back and forth, you know, really trying to understand and dive deep into what the business model is and whether this product might have some traction in the marketplace. And I mean, they had an opportunity to invest in Joule, and they passed. But they invested in you guys. Yeah. That's awesome. And the next thing, this is so cool. Maybe you want to write this down. One of our members came up with the term, the NASDAQ. We'll put that on a hat. Right, the NASDAQ. I thought that was great. You guys are going to the NASDAQ, the NASDAQ. I like that. I thought that was good. It's a good one, right? That's a good one. Make a note of that viewer, we'll send him something. Yeah, we got the best members, man. I'm telling you, when I saw that, I was like, whoa. His name is, his name is Bull Vester. His name is Bull Vester. Bull Vester, that is awesome. Bull Vester? Bull Vester, send me your email address at richtvlive at gmail.com and we'll do something from Tatt, we'll try to send you something. Is that cool? Setti? Bull Vester. Bull Vester. Email me at richtvlive at gmail.com and we'll do something for you. For that awesome recommendation, because I thought it was really good. No, it's clever. I mean, like a lot. Another one that I thought was really clever slogan from one of our members is Tatt is where it's at. Do you like that slogan? Yeah, it's not bad, too. Not bad, just like a little slogan. It's like, they're coming up with these all the time. These members really, they love Tatt and they're constantly coming up with really cool stuff. Let's see here. One of my favorites is Smoke the Competition. Smoke the Competition. I like that. This is a question from Ty Davis. Did you mention how much revenue was from online orders? So out of your revenues, do you have an idea of what percentage is coming from online orders? We didn't report on that. So I mean, if we don't report on it, then I can't totally select this. We don't want to get anyone any trouble. And the investment ABC asks, could you have an update on Crossmark? A lot of people asking about the Crossmark relationship. Any updates on them? I mean, they're working and obviously you kind of see it in some of the sales that are coming through. I mean, at the end of the day, they help us sort of work on getting the product into retail stores and the retail stores are growing. So I mean, I don't really know what else I can tell you. Okay. And this is Jose Lewis. I believe also from Spain. Congratulations to the entire Tatt team. My question is, what marketing strategy do you have planned for the near future? I know you guys have done a lot of cool stuff. Anything you can touch base on or kind of give us a little insight on what the future looks like for some of your marketing campaigns? Well, as much as I'd love to. You know, again, I don't like to sort of tell everybody what I'm gonna do before I go out and do it. I understand. We're already starting to see a couple of people or a couple of other companies that like to try to leverage certain things that we've done and those that it's flattering in one regard, but I don't really need to write the playbook. You can kind of follow as opposed to try to execute it before we do. You know, when it comes to the marketing stuff that we've done up until now, I think it's gone well. Obviously the PBR relationship I think is excellent. It really helps us get in front of a great audience. And I think I said this before, Cowboy did pretty good selling cigarettes so he sponsored a whole fleet of them. That's right. And then with the Floyd Mayweather fight, I thought that went over really well, really exposed the brand to a brand new audience. And I think that helped open the door to a lot of other opportunities. Like, I won't get into too many specifics, but I even had one today that came to us and even on the call, they're like, yeah, we learned about you because you did the Floyd Mayweather deal. How did you guys do that? Like, oh, well. Or, you know, we've had now discussions with various other leagues and celebrities and promotions. And I think it helps show that, you know what the brand can play at a particular level. So the fact that we're even in the door and having these conversations this early on is quite extraordinary because I haven't seen brains have this level of conversation with celebrities or with athletes or with leagues this early on. It's incredible what you guys are doing. You guys are revolutionizing the whole game. And I agree with you. Why would you want to give your playbook to your competition? That's like being a football team and saying, here's our playbook. We look forward to seeing you on Sunday. Yeah. Not a very good idea. You guys are obviously leading the charge. You guys are leading the way. There are other companies out there that are going to try to take some of your market share. You guys are also taking market share from other companies as well that are billion dollar conglomerates. So you guys have done a great job in only one year. And I always have to remind people because some people are like, oh, that's not going fast enough. I'm like, what? Like show me a company going faster. Like, I can't think of one. Yeah. When I started, I think the market cap was about just under 60 million. That's right. Like 330 million now. Yeah. 600% growth. I'm not wrong with that. Okay. Not bad. 600% in nine months. Can live with that. I'll take it. So we have a question from Riley, who's also part of our trading club. Thank you Riley for being one of our members says, Rich, can you ask when the recon material will be ready to be used? Joe showed it on a Facebook live about a month ago. We have quite a few questions about that. Any updates on that? We'll have some updates we can share with the market, hopefully within the next couple of weeks, but it's going well. I think it's a product that will completely revolutionize what it is that we're doing. And I mean, if we're head and shoulders above the rest now with tat, when we get that out, it'll be light years ahead. Like it is by far one of the best products I've seen. Wow. That's crazy. Yeah. Very close. A question from Kobe Rosen. Has tat reached a wall in terms of production capacity? Has the new facility in Nevada been set up yet? So in the process of being set up, like as we speak, so we're getting in the machinery, again, like you want to sort of time it because you're still running some production in the existing facility. So, you know, you're obviously going to have to take some of the stuff offline while you move it and install it, you know, fine tune it. So, I mean, there'll be a bit of a transition phase while we do that. But I'm hopeful that we can get that facility fully operational within the next, I'd say month or so. So again, like we're setting up some pretty interesting operations over there. And we're scaling it literally as fast as humanly possible while we're trying to add people and onboard them and make sure that they're fully aware of all the stuff that we're doing. So you're basically, like the analogy I use is you're trying to fly the plane at the same time as building it. And I think we're doing a pretty good job of it. So, you know, I think hopefully within the next month or so, we should be fully online. But, okay, when we have updates like that, we'll share them with the market, right? So I'm hopeful that we'll have something to share in the next little bit. So another really good idea that you guys might want to take advantage of. This is a great community here. This is from Green Bull. I think if an actor in Hollywood or Bollywood movie used Tatt as a prop, that would be amazing exposure. We're actually working with an agency to get Tatt product placed in a number of Hollywood shows now. Wow, so look at that. See that? Is this set already on it guys? Look at that. So hopefully you'll start to see it at least in the background in a couple of shows in the next few months. Again, like you gotta remember, there's a lag, right? I mean, there's still in the process of filming then it has to go to editing and then you gotta wait for the season to start and then whatever episode it might be in the season but once we kind of finalize on some of those then we can jump on again and I'll tell you what shows and episodes they are and hopefully we can get it placed. That's brilliant. Another question from Jonas. Congrats to Tatt so far. What are the sales targets for the whole fiscal year of 2021? So I think I said it on one of the last interviews that we did. I mean, if I kind of have to look at it over the next three years, I think for this year we would be seven figures in terms of sales. For next year, we would be eight figures and for the year after we would be in nine. So that's really kind of the sort of general area that we're looking to try to hit. So I think for this year in terms of seven figures we'll easily hit that. And it's really just setting up for some continued growth into 2022. This is what I've been saying. Seven figures, a year later, eight figures, a year later, nine figures, that's ridiculous growth. That's like going from a million to a hundred million in three years, unbelievable growth. And we know that the goal is to be a five billion market cap. So you're not gonna stop at a hundred million. So we know that this is going to eventually be a billion dollar company. And in my opinion, guys, we're still at under a million in sales. So we're still really, really early and we're not even on the NASDAQ yet. So in my opinion, we're still early. Great question here from Riley as well. When do we go from mom and pop convenience stores to taking on Circle K's and 7-Eleven's? Well, I think it's something that, you know, we're continuously working on. So we've had discussions with a lot of these guys and those things are just a process, right? Like you don't just walk into Circle K and say, hey, stock my product. And I'm like, okay, great. They get pitched about a hundred products a day, if not maybe a hundred products a week. So, and they got a huge network and infrastructure. So I think for us, we wanna be able to show that when you put it in stores, consumers will come in and buy it. You know, obviously we have some testimonials. We're building out a lot of that. And then I think that also helps when you go in and have discussions with the larger chains to say, look, this is a product that your consumers are gonna like. And really it becomes a function of marketing and brand building. And that's a lot of the stuff that we're doing now. That's why you see things like PBR, why you see things like Floyd Mayweather. Why, you know, I want to invest heavily on the brand building and marketing side because that's what puts it at the front of mind for consumers, for buyers, for wholesalers, because they look at it and say, oh yeah, I heard about you. As opposed to who are you again and what is it that you do and how are you gonna do this? So, you know, it's, the race is always a marathon, right? It's not a sprint. And I think that we're really doing a great job of starting to lay that foundation that we can build upon so that we can make this product a household name. No different than what Jewel did. Whether you smoke or not, you know what Jewel is. And really the exercise for me and the team here doesn't matter whether you smoke or not, you'll know what Tad is. Absolutely. I have a question from Masse. Did the captain of the ship get sent by Philip Morris to make Tad huge and then take the product to Philip Morris as a product by them? So essentially, were you a hired gun by Philip Morris so that Tad could get acquired by Philip Morris? No. No, I'm not a mole. I'm not a mole. That's my center by Philip Morris to steal the product. But I think, again, the exercise is always to build a world-class company. And if you do that, you know, if competitors wanna come in and buy you, look, you make an offer and you take it to the board and you decide. Yeah, I think the spirit of the question is, am I some sort of spy for Philip Morris? And the answer is no. Yeah, and guys, and I've asked this question to Seti myself and I was like, obviously it makes sense. You know, Philip Morris is a huge company. Tad grows, they become global. Philip Morris says, hey, here's a big check. We want you. That's business. That can happen. Right, it happens all the time. And I saw it there a number of times, right? Like, okay, Altria went out and bought a big chunk of jewel, right? Yes. Okay. Well, before they bought a big chunk of jewel, they had also bought two other vape companies. One called Green Smoke and the other one called Mark 10. So you don't really see Green Smoke or Mark 10 to try to put their effort behind jewel. But again, that's just the nature of these companies. When they see something that's interesting, you know, they have no problem going in and buying it out. And if the price is right and the shareholders agree, okay, if not, you keep building, right? I mean, at the end of the day, if something like that were to happen, you have to look at it. If I'm Philip Morris or I'm Altria, I'm sitting there saying, you know what? These guys are doing good. Let them get bigger. They got billions. Like, let them get bigger. So let them be in 2030 countries. Then we cut a big check because then you got to actually market share. But you guys are at a point where you don't even have market share yet. You haven't really claimed any real market share yet. You've done 700,000 in sales. So when you get to 1% of the market, then you're kind of now eating into their profits. Then they can say, hmm, they got 1%. Should we buy them? Now let them get 2%. Let them get 3%. Let them get 4%. Let them get a lot of money, right? A lot of money. So look, I'm not going to speak for them, obviously. They can speak for themselves. But if I'm them, I'm fairly confident they know who we are. Of course. I mean, when you're in business, it's your job to know your competition. Even if they're selling it, right? The number of texts I got from some of my former colleagues when I did the Floyd Mayweather deal without me having to share it kind of tells me. Yeah, that they're watching. Oh my god, how the hell did you do that? This guy's wearing your tie hat. That seven-foot giant is wearing your tie hat. How'd you do that? Yeah. Yeah, that was super cool, man. I don't know if I will ever see that again from another company. I almost assume it from you guys now, but I've never seen anything like that from another company. You still want to maintain a little bit of an element of surprise, otherwise it gets boring. And I love that. I love it. And that's why we have so much such a great response from the community, because you guys are always keeping people guessing. And that's exciting. And that's fun. So another question here from Saudi Brown. When will TAT be available in the UK? Cannot wait to order it. There's people looking and waiting to order TAT all over the world. Sethi, it's crazy. No, I think it's tremendous. And again, I think this just is a testament to how well the product and the company can do. I mean, how many other products do you know that launch in Ohio that have demand practically from all over the world at this point? Like it's pretty special. When it comes to the UK, the packaging, again, the packaging from the UK had some specific requirements that we needed to ensure it had. We went through a couple of rounds of edits just to make sure that it still looked proper while sort of hitting all of the regulations. So I'm hopeful that we'll start shipping at least the initial order within a month or so. That would probably be my guess. And then by the time it gets there, I don't have to get into the stores. And then I think on the back of that, we'll start sort of building that pipeline and start feeding the stores. So yeah, I'm thinking four to six weeks. You should be there. Great, four to six weeks. Thank you for the answer. This is from Jose. Sorry, did you have something you want to say? No, no, go ahead. This is from Jose. Does the TAT management team see the expansion to the Asian market with great success? Can there be a big market there? What's your opinion on the Asian market? Is that something you're interested in? Yeah, it's huge. Absolutely. Yeah, it's big. The biggest in the world. Again, I think the initial focus for right now, obviously, is the US. We're starting to establish some to hold positions in Europe. We're exploring potential opportunities in Asia. I think that's a bit longer term than shorter term. You can't be everywhere all at once. There's only so much product that you would have the capacity to make right now. And you want to make sure that you can service the market that you're going to go off and build. Otherwise, you're going to have supply disruptions and scale that infrastructure alongside with your demand. Otherwise, you're going to spend the whole boatload of money pre-building out capacity. So again, we try to do things in the smartest way possible. And that way, whenever the time comes to raise capital, you're doing it in a way that isn't terribly dilutive. Because you've achieved higher and higher share prices. And then you can raise larger pools of capital while issuing smaller and smaller shares. And I think everyone kind of benefits that way. And that's kind of what we're looking to try to do. Brilliant, brilliant. How many employees do you guys currently have? Do you know that number? It changes so fast. The last count, I think we were approaching 30. Nice. Yeah, a lot of new hires in Vegas. Yeah, very good. I'm excited to see the Vegas facility, man. Yeah, me too. I'm hoping to head down there in the next few weeks. Once these restrictions sort of ease up, then, yeah. Can you guys make me a video? And then I'll edit it and we'll put it on our channel of the tour of the facility? Sure. That would be sweet. I mean, I'd love to go down to Vegas and maybe do it myself. But if not, even if you guys sent me a video, we could edit it and put it out. And I think the community would really like that. I'm sure we can work something out. Is the Bogo promo still going on? Buy one, get one free? In certain areas, it is. But in a lot of the new markets that we're opening up, no. I think the Bogo was a nice test in the beginning. But I think we'd like to obviously maintain a certain price integrity. And then those are promotions that you can look at running periodically throughout the year. If you want to run a particular promo in a market, this sort of A-B test and see what's going to work and what's not. Yeah. This is from Extra Factor. Is there an estimate on the approval of the patent? Once it's approved, does the change the way TAT will manufacture the product, example using multiple third parties? I don't think it will necessarily change based on the patent. Patents typically take 18 months at minimum. So we filed, I think, in September. So it's still a bit of a waste to go. They've got to do a lot of background work on it. But that's why we hired one of the IP lawyers and they're managing that file. And from what I can see, they're managing it effectively and efficiently. This is from Saadi Brown. Does TAT want production localization in England or other countries in order to produce on site? Local suppliers for the base materials, including the TAT finishing? Is that something you guys are thinking about? Or are you guys just going to distribute from Vegas to the world? No, I think in the beginning, you're going to want to centralize a lot of that so that you can have the appropriate control and make sure that you build out all of the steps in QA in a way that makes sense and is scalable. But as you start to grow, especially internationally, you'd want us to look at potentially setting up some manufacturing hubs that can help service those localized markets. So because we start to grow, especially in Europe, will likely be a point in time where we'll look at either doing the secondary manufacturing, which is the rolling and packaging of the cigarettes, overseas. And as you reach a certain point, then you can also take a look at doing the primary, which is the making of Beyond Tobacco there as well. Again, if you think about it, if we have the process that I can make it in Las Vegas, I can make it anywhere. We have a question from Janet. You guys, maybe even more of a statement. You guys should think about advertising on Marketplace on Facebook. Millions of people are buying and selling products daily there. Yeah. You always got to be a bit careful with Google and Facebook. They prohibit the advertising of anything combustible or vape. OK. So when we're looking at stuff like that, we also want to make sure that we can still maintain our social channels. And when they see that you're trying to do things that skirt their corporate regulations, it's not law. This is their corporate policies. They can lock your accounts. Right? So you just want to make sure you don't think. There's ways that you can still work around it. You might not necessarily be on Marketplace. But you just have to be aware of where the pitfalls are and try to avoid as many landmines as possible. Do you have an update on the CLC business partnership? We're still working with them. Now, this product in Canada would be regulated under the Cannabis Act. So we're working with them and Health Canada to see how the product could be either manufactured in Canada or imported into Canada and to ensure that it doesn't trip any of the regulations of the Cannabis Act. Because, again, you don't want to be selling product that isn't legal. Absolutely. All right. If you guys have any other questions, please put them in the chat and do my best to go through all of them. And this is from Jeffrey Lutz. What are the main conversations you're having with the board and directors currently? Obviously, Ceti can't tell us everything in his playbook. But is there anything that you can let us know that you guys are talking about? Obviously, I think we're looking at how to more aggressively expand within the US and establish those positions in Europe. I'd say at least at a high level, those are probably the bulk of the discussions that we have and how to set the appropriate strategy and then execute upon it. Again, it's a real function of commercialization. Absolutely. I know there's a lot of questions here, guys. I can't go through all of them. I know Ceti's really busy. I'm going to try to just ask the best ones. Can we order shipping your products to Germany someday? So I think the question is, can an investor order products in Germany? We don't ship both sides of the US currently. But once we start establishing, again, those positions in Europe, then we'll look at opening it up in all the countries in Europe where the product would otherwise be legal and available. So then we would look to follow that with an e-com portal for those countries. And then whether they can find it in the store or look at e-com, we'll look at servicing it that way. This is a good question from Danny. Your socks have become very popular from your videos. They're asking where they can buy your red socks. If I remember the ones, I think I got those ones at Johnston and Murphy. Otherwise, I like Happy Socks. Philosophie. Oh, man. Here's another one. There's one that escapes me. But yeah. Anyway, just search Funky Socks and you'll find some. You're starting trends. You're starting trends with your socks, Ceti. This is great. In Germany among the countries, is Germany among the countries from the EU where you will distribute soon? Many greetings and big hug to Rich and Ceti. Let's go, Tati. The Germans love Tati. You guys so much love from Germany. I get messages from Germans every day. And this is not a good time for Germany. Usually when they're getting messages, it's like, actually, maybe it's about 8 o'clock there. Maybe it's 8 PM. But it's like, when I'm getting messages from Germans, it's like 2 in the morning, 3 in the morning. It's not a good time. But I need to know, Rich, what's going on with Tati? What's going on with Tati? They love Tati in Germany, man. We've got to get some cigarettes. We've got to get Tati in Germany. It has to get done. We're absolutely working on that. You'll see soon. Nice. Very nice. Very nice. And guys, Tati knows where they've got a lot of interest. So if that's coming from Germany, then obviously that's going to be a part of the playbook. Faith Creates says, I love you. Tat design for Beyond Tobacco. Hope it keeps simple like now for the future. So many questions I'm just trying to go through. So do you think Philip Morris or any other big tobacco is watching Tat? We already know that answer. We went through that. All right, guys. I think we pretty much went through all your questions. Thank you guys so much for all your questions. Setti, is there anything else you want to leave us with before we say goodbye? Well, listen, obviously I appreciate all of the support, the interest, everything from your community and all the work that you've done to help spread the good word for Tat to all of your fan base. So thank you to everybody. And let's talk after Rich and see if we can get you some swag and run a couple of contests for your viewers for sure. Yeah, I think we should. The community loves you guys. And we got people in here from Spain, Canada, the United States, Germany, UK. All on this stream right now. So pretty wild, super, super exciting. Congratulations on all your success. Setti, Cascarella, the CEO of Tat Global Alternatives, T-A-A-T in Canada, T-O-B-A-F in America, 2TP in Frankfurt, Germany. And if you guys would like to contact me and you would like swag or you would like something, send me an email at richtvlive at gmail.com. I'll get in contact with the team here at Tat. And see what we can do for you guys. Maybe we'll do another video sometime next week after the long weekend. We'll do like a Q&A. And we'll throw out some bonuses and some gifts, some Tat paraphernalia for the best questions, maybe some of the best content like the NAS-Tat. That was pretty cool. Thank you for that. And for everyone else that's watching, you're not winning. You're not watching. We're bringing the winners. We brought you Tat first. They've been a huge winner. And I believe this is just the beginning for Tat Global Alternatives, a global company that hopefully we will all soon see on the NAS-DAC, the NAS-Tat, very, very soon. Thank you guys for watching. This is Rich from Rich to Be Live with Sethi and I'm out. Peace.