 If you're trying to create consistently, but then your life is a bit chaotic, for example, you have to sometimes unexpectedly travel to take care of, you know, elder care or some other care taking or, you know, family illness or you have another job or, you know, kids have school or there's lots of reasons why life can be unpredictable and you are therefore having a hard time creating consistently. What do you do? Okay, so there are several responses to this, but I'm going to go with this one. Imagine if you were to promise a friend, a good friend, friend that you, the fact that you're asking this question or any of us means that you tend to be a caretaker. You know, those of us, a lot of us who are here in my audience tend to be of a more caretaking personality and you might even say at the dark side of that is people pleasing, the light side is caretaking. And so you allow others to, you know, encroach on your boundaries more than, more than some people anyway. But I'm going to use that to our advantage for this example. Imagine you promised a friend that you would send them, you would send them a thoughtful message every day. Because maybe the friend is, you know, struggling. And you have some advice or experience or just presence to share with that friend. You see where I'm going with this? So, again, imagine that your friend and I don't know how they prefer, well, gosh, you know, you want to be personable. You sometimes you spend, you know, 10 minutes writing your friend to say, hey, Michael, hey, Selena, I hope you're, how's your day going, you know, just, you know, write me back when you have a chance. Let me tell you how my day might, again, it could be a friend who is struggling and you just want to like show up and be a presence, a caring presence in their life, right. And you might sometimes write, sometimes you might leave a voicemail, you know, like Facebook messaging is easy to click the record button and leave a voicemail on Facebook messaging. The Facebook messaging, that's not a perfect example, there's only one minute voicemail. By the way, there's a secret. If you record on your phone and voicemail, you can attach it on Facebook messaging and have it be more than a minute voicemail. A little trick someone taught me. Or sometimes you want to be, to be real encouraging to your friend and you make a video for them. You take, you know, you take three minutes to think about what you want to say and then you record a three, five, seven minute video for your friend. And you promise to do this to your for your friend or you make the commitment to do this for your for your friend who's struggling every day you leave him a voicemail or a video or a thoughtfully written message with complete with emojis and a story you tell them or whatever. Okay. How does that feel, even when you're traveling, you would do it even when you're traveling because you made that commitment to care for your friend. Right. So you're at the airport. Hey, Tamsen. The flight's about to take off but you know I think there's probably another couple of 10 minutes before the flight takes off before I have to turn off turn on airplane though but I just wanted to tell you how my day went and thinking about you and, you know, I was thinking about the conversation we had about, you know, XYZ issue and I just had to thought about that you know, have you have you thought of it this way. Okay, you would do it no matter what and so maybe you see where I'm going with this. I want you to treat your audience like that friend. Because your audience, your ideal audience is like that friend. And, you know, especially when your life is unpredictable and chaotic, you have to treat content creation with that kind of lightness. I mean, I encourage you to treat content creation with that kind of lightness even your life is is stable and predictable, like mine is, but I treat content with that kind of lightness too. I'm recording content right now, talking as if I'm talking to a friend. Shreta, how's it going. I'm recording this for you, because I am. I always record or talk or write as if I'm talking to one person, a caring friend or I'm talking to somebody who trusts me, who likes me. And for whom I have something helpful or entertaining to say. That's it. And it doesn't matter if you're running a nonprofit, or you're running a company. Let's say you're not running a nonprofit. Same thing your audience that the ideal donor, the ideal volunteer is that trusting audience, who just wants you to show up for 10 minutes a day, record a message. I mean, that would be more like a podcast but record a video to say, hey, flights about to take off and I wanted to share about the campaign that we're running right now and our nonprofit. Hey, and now I'm switching to a service provider. Let's say I'm a relationship coach. Hey flights about to take off and I want to just share a tip that I've been useful from in my relationships. Or, hey, I just, there's something happened to me in my, you know, today that made me think about this, this dynamic and relationships. That's it, flights about to take off. Alright everyone. That's all for now. I got to turn on airplane mode now. See you in the next video. 10 minutes, recorded video, three minute video, whatever, you know, content creation has to be that light. It's not, it's not a, oh, I don't have the two hours to sit down and write an award winning blog post. You know, or I don't have, I don't have the half an hour to sit down, or I'm not inspired. Remember, if I'm making sure the friend is being taken care of every day, I don't have to be inspired. My friend needs me. My friend just wants me to show up and write an I care for you message content creation has to be that light. Especially if you, you know, I'm going to hopefully remember the link below this video if I forget please remind me, because content creation is this light. The three stages of content creation. That's, that's what I'm going to link you to, which is stage one is what I'm talking about to, we, we like to become consistent means to become consistent with stage one, stage one content that has to be this kind of and casualness and prolificness. I'm not saying you have to do it every day. But it's with that kind of lightness that you approach it and I mean if you do it once a week you're doing content consistently more than most people, more than most companies more than most nonprofits more than most service providers. If you can do it every day, a little bit every day, I mean, I tweet every day, you know, I use Twitter as my way of just adding a little bit more thought to a particular thread that I'm working on that will become a blog post. So I tweet almost every day not every day I didn't, you know, four or five times a week I'll just add to add to my Twitter thread on some kind of blog post I'm writing for the for the future. So it's got to be that light, whether you're, you're, you're adding a tweet to your thread or replying to your own Facebook post to add to your thoughts for a future blog poster. Make it light and then once a week, sit down for half an hour and collate those thoughts into a blog post or, or, or finally make the video or something like that. Right. Make it consistent and then stage two, once you get consistent with stage one then hopefully you have the discipline to make to because ultimately ultimately ultimately no matter how unpredictable your life is still about discipline. I mean you don't say I'm I'm too my life is too unpredictable I'm not going to take a shower, or I'm not going to brush my teeth or I'm not going to eat. Or I'm not going to fill in the blank that's something you, you just not even a quest it's, it's non questioned that you do this thing every day, or every week right is it there are certain activities you just don't even question. It might take you half an hour or an hour or two hours to do it every single week. You don't question taking care of your family members you don't even. That non question and but yet, taking care of your own business is a question and taking care of your creativity why is that a question and taking care of your parents is not a question. I have a whole other video about caretaking that that that we'll talk about but that's a separate topic but ultimately I think we need to take care of ourselves. And content and maybe it's not as important as taking care of your elderly parent. I don't know, maybe it is maybe it's not it's it's up to you to weigh that in your own values but I hope this is helpful and inspiring and I look forward to seeing your comments below. Thanks.