 At the Kidney Cancer Association located in suburban Chicago, patient-centered care begins with the initial contact. Today, many of the more than 200,000 individuals diagnosed with renal cancers will first look for help using social media. Nearly 45,000 people have discovered the resources offered by our voluntary health organization through our Facebook page. Through this portal, they are directed to our website, where a live chat can be initiated with someone who's knowledgeable about kidney cancer and its treatment. Medical questions are fielded by oncology nurses, based in a hospital biotherapy unit. These nurses can offer referrals to expert surgeons and oncologists located in the U.S., Canada, Latin America, France, England, Italy, Poland, Russia and several other countries. They can also offer help for those seeking a second medical opinion. Our primary publication for patients, We Have Kidney Cancer, is available for immediate web download in a dozen languages, with more added each year. This book contains more than 100 pages. It's available in paperback, as a Kindle book and in PDF format. Well-educated patients are better equipped to discuss treatment options with medical professionals. This year, we'll sponsor more than 70 education and support meetings for patients and their caregivers. Experts provide medical information on cutting-edge therapies and medical advances in day-long meetings held in major cities, and our focus remains centered on the patient.