 Looking at our income tax formula, we're focused on line one, that being income. Remembering that the first half of our income tax formula is in essence an income statement, which makes sense. This being an income tax, although a strange income statement, normally an income statement has income minus expenses is net income. Our goal is to maximize net income. So typically we would like to see income increase and expenses decrease in order to maximize the net income. With taxes, everything is flipped on its head. We still have income minus expenses, but the expenses are basically called deductions now to get us down to not the net income, but the taxable income. Unlike with normal net income, our goal with the taxable income is to be as low as possible. Therefore, we want to be able to decrease our income to lower the income the better and we want to be able to increase the equivalent of expenses or deductions because that will also result in a lower taxable income. So that's the general goal. Now, obviously in practice, what we really want to be able to have is to have income that we actually get, but which we're not required to legally report as income on the taxes, right? So we want to have our reportable income to be as low as legally possible and our reportable deductions or expenses to be as high as legally possible.