 Here's what people who actually get social capital understand about all those signals that are being posted on social media right now. The best way to offer emotional support is to go a level deeper. So you have surface level, which is social media, nearly public or maybe completely public. You have email, which is a bit more intimate. Then you have your phone and then ultimately you have in person. The people who understand networking at its best, at its greatest and are most effective are those who can take the surface level signals and go a level deeper. To offer emotional support to your network a level deeper than where it was posted or where you saw it is how you grow that social capital. So understanding that emotional support is not at a surface level and the more you can get involved in other people's lives and either cheering them on or cheering them up the more support and social capital you bring to the table.