 Question is from Tommy James 81. Do you have an elevator pitch for trying to convince family members of the benefits of resistance training? Yeah you know by by the way one of mine pumps goals is to convince people of the benefits of resistance strength. Now the reason for this is because today even now resistance training still is not considered the the general health form of exercise for the average person. When the average person is recommended you know to to be more active you know if you go to the doctor and the doctor is like hey you need to improve your activity or increase your activity or they think God I should really exercise more to improve my health. The average person typically doesn't think about resistance training they don't think I'm gonna lift weights like my mom doesn't think I need to be more active I should go lift weights she thinks I need to be more active I'm gonna walk or get on the treadmill or swim or ride a bike it's all cardiovascular type of activity. Nothing wrong with that but if you compare them head to head and you had to pick just one resistance training is superior so here's the elevator pitch and you've probably heard us say this a million times on the podcast but the same amount of time that you spend resistance training versus other forms of exercise yields you far greater results. I can train someone for you know two at two hours a week that's it two hours a week and over time that two hours a week is gonna result in a much faster metabolism and an easier time maintaining a lean body weight than someone who did two hours of cardio a week or two hours of any other form of exercise so the pitch is really this what do people really want they they they want convenience they don't want to work out a lot average person's not working out so how can I do more with less sell them on that sell them on the fact you don't need to work out as much and resistance training will give you better results it'll speed up your metabolism so you could sit there and burn more calories without having to do more exercise those in my opinion have been the best like I think the best sales points if you will with resistance training you know that this is the really this is really hard right trying to convince a family member who who doesn't want to work out to work out and I haven't had a lot of success with this at all to the point where I've got to a point where I just don't even worry about it just I try and live my life as an example as best I can wait for them to ask and wait for them to ask and and that in my opinion is one of the best the other thing is this is this reminds me of something that like I'm reading this book right now called great great teams 16 things that all great teams do or something shit like that and it's talking about leadership stuff and it reminds me of the success that I have had though with some family getting getting through to them that wasn't working and the way I got through to them is to make them feel something right I could sit there and break the science down all day long and talk about the benefits of it and the difference of lean mass versus fat mass and blah blah blah blah and try and sell sell sell them on it and for the most part I'm not going to get through to them but if I can show them something and make them feel something then then maybe I can get the buy-in and this is true in just leadership but this is a very good important thing to do with your staff and building a culture and the same thing goes for for leading your family into the gym and for me I like to find something posture or aches and pains because I can show them something like right then and there that sometimes will just blow somebody's mind like somebody I'll have a family member that's like you know complaining of chronic hip pain or low back pain or shoulder pain and they've just and in their mind they're just old they're just old and it's always nagging them and when I can get to the root of what's going on if it's obviously not a acute injury where they they tore something or broke a bone and it's just chronic pain I can normally give them a few movements to to relieve it like instantly right then there and when they feel that and the and you just spent like five minutes with them doing something that's the things that normally would if I got somebody that would perk them up because most people just we all want to you know lose a little bit of body fat build a little bit of muscle look a little bit better than a couple sessions right you can't do that right you can't even do that in a great workout I can't I can show you a workout and it'd be amazing workout but you're not gonna give them that but a good portion of my family deals with chronic pain it's just as you age and get older and if you haven't addressed your movement patterns more than likely your family member is dealing with either knee hip shoulder back something and if you learn and understand the body well enough or you have something like maps prime pro shameless plug but if you if you've got a tool like that and you can help them by showing them that and then when they feel that man it's a lot easier to convince them on the importance of coming in and exercising and training that to me has been the most success with a you know quote unquote elevator pitch to somebody because I feel like I could try and sell you all day long on something and it just ain't gonna happen I've had a very similar experience and mainly mainly like waiting you know I waited out till till they'll come ask you know they obviously know what I do for a living and so it's like it presents itself sometimes to where I can kind of you know steer them in that direction but usually it is it is through like some kind of a pain or some kind of a condition or something they're going through that I know that okay this is gonna at least start building the conversation in that direction like for my dad for instance he's been doing the same routine forever he goes to the spa and he does the stair master and he does all stuff and now he's experiencing all this repetitive stress pain and for me to just kind of take him through and show like you know how to correct that through mobility but also through like proper mechanics and squatting and adding resistance to that building strength around the hips and you know has really been helping you know alleviate a lot of pain and so I think pain is a very, very effective tool to you know to really convince people that this is this is the best tool for the job is to get stronger overall like that's where you're gonna be in a place where you know doing the rest of your life is gonna be that much better your quality is just gonna go away. Oh yeah this is what you do as a trainer when you get a potential client right if you could show them paint what you could show them pain is the best conversation in one session you're gonna get a new client you ain't gonna show them fat loss you ain't gonna show a muscle building you know what I mean to be clear the only success I've ever had with convincing family members to do resistance training or ones who already made the decision to start working out. Yeah. Then it's a matter of what kind of right you know so they come to me and say you know what I need I need to start exercising I think I'm gonna start right what do you think I should do that's when the resistance right you never walked up to one of your family members who is morbidly obese or has diabetes or starts poking them in the belly yeah yeah and said or had a pitch that got them all of a sudden to wake up and train like those people aren't gonna live they weren't doing it before they got to this place they're not doing it like at dinner all of a sudden you bring the projector out now that I got you you know what though so I was that trainer in my first to early 20s. So I was so excited matter of fact I know I remember like I remember got in a fight with one of my my buddies like literally a fist fight over him yeah yeah I'm because he was so annoyed wow at hearing me like talk we would we go on this annual trip I know I've shared with you guys maybe off air maybe not on this show before that we used to do this every year we go to like Trinity which is up to Shasta yeah we go up there for 10 days same friends same people like 50 people go and meet at these campsites and we go there and you know when I I've been doing this since I was a kid well you know all after high school college and then moving to San Jose then getting a job as a personal trainer 20 years old fell in love with a job I mean we've all talked about this like how much we were passionate about it when you're truly passionate about something you fucking talk about it's but in your 20 and you don't have this probably the social awareness or self-awareness knowing everybody yeah yeah right so but the people I'm talking to they want to hear it it's the other people that are always around me like my best friend who I got in a fight with is just like because he was always constantly yeah all you do enough yeah yeah tired of tired of hearing him hearing me talk about my job but you know that's how I was I was trying to sell everybody on how amazing it is and why you need to do this and you know nobody fucking was drinking the cool except for myself you know so you learn as you get older and you've been in training for a long time that it's it's like anything else you're not going to people have to want to do it first if they're going to do it the best thing is just to be the example and then what people start to wonder is why is you know why is Justin have so much energy or why does Adam always look so good it's like pushing a religion on somebody it's totally it's like being a Bible thumper nobody likes nobody nobody likes that guy just be the example yes you be the example you want to be the person who they like oh my god can't Sal is fucking almost whatever you do how he looks like and look how good he moves like tell me more you know that