 Humanity will change more in the next 20 years than the previous 300 years. A lot of people are saying, well, that's not... We had big changes in the printing press and the industrial society and the steam engine. Yes, that's all true. But what's happening today is exponentially so much bigger. Now, if you're running a business, you have to be aware of that, of course, and of course personally as well, because you're going to have to prove your own value. And how do you prove your own value in an exponential world? Well, not by beating machines. There's just no way we can do that. We're not going to be faster, quicker, smarter, more efficient than the machines. For a while, it looked like we could. But Raycourt's, while the founder of the Singularity Movement, there's many issues I have with that, but I'll quote him anyway. He says in 2027, we're going to be at the point where the capacity of one computer will be equal to the human brain. It will probably happen before that. Now, the capacity of the most advanced computers are cricket in terms of the brain activity. So exponential change coming in this direction. And you can clearly say this is my keyword number one, hell then. I use the hashtag on Twitter, hell then, which is hell and heaven combined. Because it could be both. Our job in business is to make sure this is mostly heaven.