 Hey coach every single day on Instagram coaches are messaging me. They're saying hey, Ben Should I be on coach up comm? Is that something that I should be using to market my training program? And here's my answer the answer is no and I say this because if you are Like keeping everything on someone else's platform if you have all of your marketing if you have all your systems on A third-party platform like coach up Then you're relying on them to do everything for you And there's nothing that you're doing outside of that to promote what you do and what you need to do is start thinking bigger You need to have your own brand. I've talked about this on several podcasts and several videos already But in order to create your own brand, it's very simple. There's three things that you need number one You need an offline marketing strategy. Most coaches don't think about this, but you need to have something set up Where parents? Organizations other coaches, they're constantly understanding. They know about what you're doing offline Not talking about social media offline. You have to have a way of getting in front of new players So that could be forging relationships that could be building partnerships Whatever it is you need to do to have that set up offline needs to be taken care of then online All right, that's where we talk about social media Facebook marketing Those an email marketing those are the core of Having an online presence and that's something you can do for free as long as you have a phone I'm shooting this video from a phone right now If you have a phone you have access to all the social media same back access that I do Okay, so offline needs to be covered social media needs to be covered and Lastly, you need to have your own website. This is something so many coaches asked me about they are afraid of getting their own site They think it's too expensive. They think it takes too long But the thing that's more costly is not having a site if you don't have your own site Every time parents look at you on coach up. They look at you. They look at your price They look at your star rating and then they're gonna scroll down and they're gonna find someone who's cheaper than you And then you're gonna think that you have to have a cheaper price in them in order to get that client Which means you're gonna have to work more than the other coach will to earn more money That's a very backwards way of thinking and what you need is your own platform. I Tell this to all the coaches in our consulting program If they go look at my website for my local private soccer training business here in Texas It's very simple and yeah it took me a little bit of time to create and There is an investment that I pay monthly to have my website But if parents are searching private soccer training San Antonio, they're gonna find me first I'd rather that happen then then go to coach up and compare me to 50 other dudes So you can see there If I have my own media if I have my own website if I have my own offline marketing I can control how many kids and parents I get in front of by myself without having to rely on coach up The second thing I'm gonna talk about coach up is Very simple coach up will always take a cut of every Transaction that you have they'll always take a cut and lastly They're not going to let you set up recurring payments You might be able to set up a block of 10 sessions that you sell But if I was a parent and I went to your coach up page right now I could pay for 10 sessions and I could do those sessions whenever I want I could finish those in a year from now. I can determine when I finish the session. There's no contract There's nothing that's enforcing me to finishing my sessions early and there's not automatic billing which leads to a Problem with most coaches or with all coaches who use coach up because they're not collecting money on a regular basis If you struggle with these types of things, I want you to reach out to me I want to show you how to create your own platform this way you can determine All of the leads that come in right you have full control of your business at that point You're not gonna have to rely on any outside source. I hope that helps. I'll see you soon