 Hold on. Can I get cheaper lenses for myself? I had bi-weekly lenses and I was kind of getting like an eye infection every couple of months I just started researching the top manufacturers started to reach out to them. Hey, I'm doing a university project Was any of this true? Semi-true. I was doing an entrepreneurship course at the time, but a contact lens project was not one of my projects So kind of half true. I asked them to send me pricing when I started to look at how much they cost to produce I felt really ripped off as a consumer and I realized that maybe it would be possible to sell high-quality contact lenses like 30% cheaper and in parallel give the customer an experience that makes them want to engage with eye care