 There is a really fascinating movie to me, because on paper it sounds so lame. It's a two hour story about how Nike got successful in the basketball shoe line. Like, but it's even more minimal than that. It's about how Nike spent 48 hours trying to convince Michael Jordan to join their basketball shoe line. But it's even more minimal than that. It's about how one man's sonny and his small team convinced the boss to sign Michael Jordan to have a shoe line. Like, this is such a basic concept, but man, does it work well.