 Tomar, go ahead with your audio book question. Well, it's sort of a big question or amorphous question because I started to research. I have a project to do an audio book for someone or to research what's involved to see if I can do it myself. And I saw, you know, there's a lot of options. Obviously, I mean, you can hire professional blah, blah, blah. You can do it yourself but rent time in a sound studio, expensive. You can do it yourself in your own home office but hire someone to produce and edit and enhance and so forth. Or you can do it yourself in your own little closet, like they talk about a little tiny padded cell that you go into. And then, you know, using enough the right equipment and the right editing, you could possibly create it just yourself. Now, I think you've done it, haven't you, George? I've done my own audiobook once for myself and I've done two audiobooks for two other authors. I'm recording the voice because I love their books so much that I said, why isn't there an audiobook version of this? Can I record it? Because I enjoy the book and I would enjoy kind of reading it again as I'm speaking through the whole thing. So I, they said yes. And so I did everything. I recorded it. I sent it off to an audio editor to master it. I put the files together. I gave it to the author to, they uploaded it themselves to, you know, acx.com, which is. I know about that, yes. Amazon's Audible platform, which is the biggest platform for audiobooks. Anyway, so I can tell you absolutely. So let me just, I'm going to talk about two things. One is the overall kind of framework about it. Secondly is the technology that, so the one is that the framework is, is that I think about it in the three stages of content. Okay. I brought, I bring it here for this purpose to in that stage one is you don't really know if it's going to do well. So you just put as little effort into stage one content as possible. Stage two is, oh, the thing did well, let's go ahead and prove upon it, make it even better quality. Stage three. Well, in this case, it doesn't stage three is putting it out into a product, but audiobook is already a product. So we could just call it two stages. One is experimentation and one is, you know, actual improvement. And, and, okay, so stage one is what I recommend everybody who is watching this, listening to this to consider for their audio book like don't put too much cost into doing it because you don't know if it's going to be worthwhile like most audiobooks sell like a few dozen dollars in profit. That's it in the lifetime of the audio book. They sold a few. It's not easy to sell audiobooks. It's even harder than selling Kindle books. Okay, so, so let's not have this fantasy that oh my God, I'm going to make an audiobooks and go wild. It may, but even my audiobooks now I the two audiobooks I created for the authors those books were already popular. So they did really well. Now, my own audio book. I have two audiobooks one I recorded myself and another one I basically had an audio audience member recorded because I really liked her voice. So I have two audiobooks myself and they sell so so I mean it's like I sell a few a month. I have a pretty big audience compared to most people listening to this right so long story short. Okay, so that's my recommendation is small effort for the first audiobook. You know, yeah. So number one, and then let's talk about the technology for small effort. Okay. Record it yourself. If you if you if you don't mind doing it and basically use any audio recording program. As long as it is. There's a key to to as long as okay. One, there is enough. There's not so much reverb in the room. So if you're in a room with blank walls, hard walls and hardwood floor or whatever there's going to be a lot of reverb. It's going to sound like echo we basically it sounds tingy. It sounds like you're talking in a tunnel, right. And that's not good for audio book quality. So the simplest way is I record it either. I put my laptop. I sit at the foot of my bed, my bedroom is nicely you know there's carpet and there's obviously the bed has a lot of cloth to absorb sound right so I put the laptop in the foot of my bed. I sit at the foot of my bed with a chair that works, and I record it using this exact thing I'm doing right now. This is an iPhone slash iPad, Apple official Apple earpiece by the buy it directly from Apple dot com do not buy from Amazon because most of the Amazon, or online ear pieces that say their Apple created are not from Apple. They're from a third party that pretends to be Apple buy it directly from Apple dot com and you have the highest quality Apple iPhone slash iPad earphones microphone. I haven't found I have not found a better microphone than this. Even the blue yeti the which I paid $100 for yeah you have it wasn't as good as this. Maybe I don't know how to use. I tried the blue yeti I tried I mean I'm not. I'm fairly tech savvy. I tried it out and I tried out various ear. I bought half a dozen different lapel mics and and and headsets the best selling headset on Amazon. That was like 3040 bucks I don't remember it wasn't super expensive. This to this day is still the best. So I have no idea why but so here's number one. So everything has to be padded so you either do it at the foot of your bed or if your bedroom has a lot of. If you still hear the reverb if you listen back and wow, so can I do better. Yes, you can you go into the closet. The closet has lots of clothes, and you got to situate yourself in a comfortable way where you can record. So number one, number two is the distance between your mouth and the microphone should be pretty much the same. It doesn't have to be exact like oh my God it moved half an inch no no it, but if it's like sometimes it's here. Are you recording it like this and then sometimes it's here that that's not going to be the right quality it's not going to be consistent. So as long as you're comfortable. And you're not if you have to feel like you have to hold it when I record audio books I kind of hold it like this. You know just a little bit closer to my mouth. I feel like I'm straining and I can do this for an hour or half an hour just like this just fine. But as long as I remember what my position is from my mouth to the mic. That's consistent throughout the audio book more or less. That's good. Okay. And then thirdly is to be aware of pops and you know just be aware of when you're you know. Do you buy one of those road protect well actually let me let me let me go back. Even with the stage one stuff I don't. I don't worry so much about it because I'll tell you why the mastering the guy who does it will will typically take those out so let me let me actually remove that remove that I don't actually I didn't worry about most of that. I naturally don't even have a lot of big pops in my speaking so that was that was not as big of a deal but when you are recording you're naturally going to make mistakes and this is the final tip for you is make it easy for yourself again stage one don't make it so frustrating like oh I just said, you know, I got to record the entire chapter. No, no, no. What you do is whenever you make a mistake. Okay, you can simply pause for five seconds that's all silence or five seconds and then speak the same sentence or the same. Yeah, sentence over again is probably a better like, because basically the audio engineer will notice will notice because the sound waves go silent for a while and they'll they'll particularly go back there and go okay so the sounds like she started the sense over so he you know he'll chop it up so that sounds smooth, basically. So just any mistakes, five seconds, speak the sentence over. And the other thing is, I don't know about you but I do list I've listened to a variety of audio books. And you should also just listen to a variety of audio books. And I've noticed a dramatic difference in quality from from audio book to audio book. I was so shocked that even someone like Seth Godin, who is one of the most famous marketing experts in the world who has millions of followers, his audio books probably sell in the tens of thousands easily, easily, tens of thousands. What I listened to the last audio book I listened to from him, it sounded like he recorded it in just random living room his living room, and it was poorly mastered, not as good as mine when I say mastered I mean the audio engineer has, I spent I spent about $250 to master each audio book so cost about 250 to depending if it's a really long audio book maybe cost 400, but now say $200 to $400. You pay the audio engineer and they make it sound brilliant for you. They remove all the mistakes and all that stuff. So that it only cost me time, plus $200 to $400 for the audio engineer. Now, when I listened to the Seth Godin audio book, I'm like, this was not engineered. And I could tell he made some mistakes. And chapter one was louder chapter two was softer I'm like, Are you got to be kidding me. And guess what, it's still did well ratings wise did. So it's like, people are surprisingly forgiving. If the quality if the content is good, you know, and if they really like the author. It's like, you can almost record it in the bathroom and upload it and people will be fine. And then I've also heard another audio book by James Altucher. Very famous influencer. He has millions of fans I've been following him for a decade. He has weighed his audiences 1000 times bigger than mine. I listened to his audio book. And it's like he's recording a podcast. It's exactly it. He's like, All right, so I'm going to talk about something that wasn't in my book, but I just wanted to say that, you know, it just goes off the cuff in an audio book. I'm like, What am I doing being so perfectionist ago I didn't say the exact same sentence structure as my book. It doesn't effing matter. People people basically listen to audio books like listen listen to podcasts. So as long as so so we can simply do do a better job simply of sending it to an audio engineer, which I will give you a link of because that's the guy I use and he probably needs more business. I'll give you a link right right in the comments below I'll try to remember to put it below but if you're watching this later and it's not below just let me know. There it is. It's. Yeah. So anyway, Tomar I'll let you ask any other questions. Yeah. Wow. So I'm sorry one more thing I've got to say, record. If you're going to record recorded in. You know, you can record a few chapters at a time like basically because sit down record for half an hour to an hour don't exhaust yourself, try to make the process fun for yourself I can only bear to record 30 to 45 minutes and then I get bored, or I get tired. And every time you record, it becomes a separate audio file, and you will deliver to the on engineer just a series of files and it doesn't have to be each files one chapter doesn't matter. You just simply before another chapter you just pause for 15 seconds, and you say chapter four blah blah blah blah title, and then you just go so the files don't have to be chapterized. Okay, so that's very interesting because I've been reading some articles about it and I was told that every chapter should be a separate file. Also, hold on, when you upload it. When you finally upload it. They have to separate files, of course, the audio engineer will do the engineer will take care of it with the raw data that goes over to the engineer. Okay, I was also, I read a tip about making sure I'm sorry you should rename the files you give them, you should rename it, you know, chapter one to four, next one chapter five to six. So just make sure you're naming it properly in the file that you delivers. Yeah. Okay, great. I was I also I was given a tip about mistakes that you should clap your hands because that makes a big spike in the audio and that catches your eye when the editors I Yeah, but silence for five seconds is just fine. 10 seconds. Yeah. Yeah, well, either you could do them both whatever. I would say clapping. It's funny, I don't not sure I would recommend that because my reverberate it, it might actually mess up the audio editing because it does a big spike and the the audio engineer doesn't catch it. That'd be terrible. Number one, they'd have to catch it. Well okay anyway I'll do what you said and I think silence is better that's what my audio engineer told me I didn't recommend this clap I don't I wouldn't okay because it might mess up the the overall levels of the whole my yes when you're recording to because the recording software automatically does some leveling of itself so I wouldn't recommend a spike. Okay, okay. I also thought I read that it was important that your spoken words match the written words. That's what I'm saying. No, not the ones I'm listening to the other the famous audio books I'm listening to, sometimes they go off the cuff. Okay, like a podcast. Okay. The audio engineer. Okay, so this is a crucial thing, because I was actually I'm sorry, I'm sorry Tomar. I actually felt honored. And I was like delighted that that James Altucher went gave me a bonus material that wasn't in the written book. You see what I mean. Okay, you enjoy. Yes, of course, I get that I get that. But but the fact that it doesn't, you don't get penalized or there isn't some glitch that audible intimate. There's no. No, I thought it was some kind of equivalent. There is. There is no you're right there is some program in Amazon to match. I think they do try to match the the people reading the Kindle who want to listen to the audiobook at the same time I think they do try to match something so I don't know how if someone goes off the cuff how that matches they might. I'm sure the matching software smart enough to know that okay there's no match right now so we'll wait until there's another match. But but if you're if you are going to go off the cuff it probably is wiser to record assess a bonus chapter or something like that. Well it's not about going off the cuff but sometimes you know there are things in the text like there could be a link and you can't verbalize the. Oh no that happens all the time no don't don't worry about that. audiobook readers often say, and here there is a link you need to go to no no there that's that's normal. So would you say that here there's a link to as long as you're consistent with with it just for the read for for the listeners. So, or, or for instance you might have a format where there's questions and answers. And in the written texts, it's the questions are bolded right verbalizing you might say question. You should listen to the audiobooks and by the way, I should let everyone know if you have a, everyone has a library local library, the library system, and probably in most countries have an app where you can listen to audio books for free there's I don't know about millions, tens of thousands of audiobooks that you can download or great borrow for free. And you can borrow audio books that have the dialogue question and answer a lot of the channeling stuff. You know, some of them can be borrowed from from the library. And you can listen to fabulous. Okay, fabulous. I also heard that, you know, like one of the things. Yeah, 40 minutes is about the most you can do without exhausting yourself. Everyone has a different stamina. Right. But that you need to be fresh, you know, you don't, you need to be aware. Yeah, you have to have energy to record at the same time of day. Same level of energy for many reasons time of day because it's outside noises there's your own, your own, your own energy level at the time of day your voice sounds different. Yeah. So I have in my apartment, a little, you know what they call in the old days a maids room like it's it's almost like a, it's almost like a big walk in closet if that's smaller room. It has carpeting it has stuff all over the place. Yes, the only thing about it is has a window that looks out onto a courtyard. Sometimes there might be noise, it could be noise. Yeah, or it's right on the hole that could be someone coming out of the elevator. There's noise. Should I stop and then we record just pretend it's a mistake. Okay. Now, to be honest, like some noises. Most noises. It probably won't be recorded, or it will be small enough where people don't even care. But if it is like a loud bang, or something you should certainly or someone shouting, shouting or yeah they're talking or something. Yeah, you should definitely pause until that's over. What you can do is you can you can buy online sound cubes. What is it called this does somebody know who's here a sound muffling cubes or not cubes pads. Sorry, they're called sound proof foam panels. Acoustic panels. I'm going to share my share my screen here. I'm going to share my screen so that you can see. Do you see my Amazon here. Yeah, screen. Yeah, so it looks like that they come in. Like, yeah, so you can buy them there. You know, 3037 dollars or 48 of them. Okay, 48 of them. 48 of them. It's relatively cheap sound acoustic sound proofing foam is sometimes what they're called. So basically you buy those acoustic foam panels. And then you could, when you're ready to record stick them up. I don't know if they have an adhesive on one side or you have to stick them up on something and what do you stick them up on. Yeah, I mean I think I think like this one self adhesive so some of them. Yeah, because what are what people also recommend is like I was thinking of creating a little box to put the computer. And then sound proofing that. Yeah, I haven't tried that again. Again, I think about making it as easy for myself as possible so closet really works for most of us. It should work and the crucial thing though that you've told me is that it is important to hire an audio engineer you can't really do it without that. Well you can like I said even Seth Godin listen to this audio book, having someone because I am aware of these things. I'm sure most of his audience didn't even mind or care. Most of them are business people and they're busy and they're just listening to it on the plane or whatever, or on the car they don't care. And to have to think about it most people most of the audio book listeners they aren't like focused sitting in a quiet room listen to your audio book. No, that's the point. They're doing stuff. They're walking the dog. They're walking the dog. They're like there's other noises happening around. That's right, that's right. Most of them are listening super carefully for every sound and everything else. So let's not worry so much about it. I think I think whatever you use to record podcasts is enough more than enough problem. A lot of people like go through extra lengths to record their podcast like my God that's a that's more than I do from audio books. Well should I use I was going to just record on audacity is that okay. Right so you can record on audacity or on garage band if you're on a Mac you do garage band or gosh you know what most of our phones have excellent voice recording software just that comes on its own it's very sensitive. And so if you are willing to just hold the phone like this in a consistent position always, you can do that. Or maybe have a put it on a tripod at the right. Yeah, yeah, sure, sure. Right. A tripod there we go so you don't have to hold it right. Oh, that would be worth experimenting with. Okay, but basically the if you don't get an audio engineer then you have to do the editing yourself. Yeah, that's that's a pain that's a pain in the butt unless you like doing that stuff, I would say that would be the $300 or whatever. Okay, but this is really important like if you can spend your money spend it on an audio. And last thing I want to say is this like, now that I've had somebody record one of my audio books, you know, a woman record my writing, and I've recorded two other audio books but those two books I recorded were men who wrote the book so you know, it turns out that most people prefer the author to record the audio book they like the author's voice if at all possible. It's not possible the author's voice, get the same gender, because it just otherwise it's kind of weird that why does this person sound, you know this person's a male writer now it's a woman's voice. Anyway, yeah. Okay, that's worth consideration. Well, this was really very helpful. Good, good. Very, very helpful. Thank you. You're welcome I will send you the bill later. Thank you. Thank you. And Gregory, you were. Yeah, a couple other things. Yeah, just one small addition to the conversation. I'm aware, and it's inspired in part by all this conversation about background noises and the different things that impact the quality of the listener experience. I'm very sensitive as a listener to the quality of the reading. Right. And how present someone is either in their heart or in their head. I'm so glad you brought this up. Yes, how, how much it feels like they're literally reading versus reference or yes, about, you know, does it feel spontaneous. And so, so one of the things I'm having a really delightful experience currently listening to Daniel Segal's reading of his own book on the neurology of we, which is about attachment theory. I feel like, even though I know he's reading his book, I feel like I'm sitting in the living room. There's a fire going, and he's just telling me his insights as they're coming it has, it has that real spontaneous feel. Yeah. And so, to use to use an acting reference reference point, there's an there's an old saying, I don't remember if it was Lee Strasburg or someone else, someone at some point, made the observation that acting is the art of creating the the illusion of the first time, you know, eight shows a week for hopefully for a year or two, you know, but it, um, but but it is that creating the illusion of the first time and one very like simple tool that that can be can be helpful it seems to me as a listener. And so this is for selfish reasons is really taking the time in the same way I've heard you suggest. So doing a video we might do really taking the time as a reader to sit down and imagine again as a narrator, as a, yeah, as a narrator, go, going back to what you said earlier about, you know, when we're talking about meeting our audience where they are what they want and, yes, and also what they will imagining who am I speaking to, and really actually imagine who am I reading to, as if they were sitting right in front of us. Maybe maybe two, three or four people who are different. Yes, because that's going to affect us differently that's going to draw out of us. Yes. Like slightly different nuance in our, I love it. It also makes the, the actual process of reading that much more to use Julie's reference that much more of a delightful experience. And if we're delighted while we're, while we're reading and being inspired by, oh, now I'm talking to john. Now I'm talking to Sheila. Now I'm talking if we're delighted by just having a sense of who we're talking to. It's going to create the illusion for the listener that we're talking just to them. It's going to contribute to our being present. And by our being present, it's going to contribute to their being that much more present. Beautiful, beautifully said it is a performance. It is a conversation authentic connected experience, not just the mechanical act of making sure the words are read. So thank you so much.