 So the product is good But the marketing just wasn't really there So why do people can't succeed into the traditional businesses? Well You kind of look at what happened to Sears, right? Jason pennies You know now we have Of course secret LS shoes, right? You know these have been popular brands big companies for generations Okay, and now it's decades and and now they're gone because They're so used to opening up, you know, these big Frickin motor retail stores, you know, the rent is you know, it's crazy. So you have to realize that Most of the time consumers now have changed They want stuff really like fast now. They want to buy online. They don't want to go and you know Nestle try all the time do this. They want convenience. They want convenience, right? They trust the brand. They trust the product And it's a really good system. I would say 99% of the time when I buy online, I haven't been None of my products been compromised, right? So so in their eyes, they're saying oh honor mark was Complicated and you have to do all this and do that, right? I mean some traditional businesses. Yeah, traditional businesses some so What we see is that I Think for a lot of viewers out there. There's a lot of great I would say a lot of people aren't really fully educated in you know, online internet marketing So this is a chance for you To be, you know, online a successful online entrepreneur go out there do something what these guys are doing, right? These guys they're stuck here in their own ways, but you go online you have all the resources all the assets that you need So number one challenge for people who want to start their own business They create a product for example, we met a guy at the show today. He was making these shirts That had lining on them that was flexible for people who were we needed to wear a nice shirt But still needed to be very active and move around and we asked them, you know How are you doing online? Are you selling a lot of lines? He's okay and not bad And then he's saying how challenging it was to Successfully market online and then we asked him. Well, what was the challenge and he just said basically it's new Doesn't know how to do it, right? So I hope you're watching this if you are I hope this can we can give you a better Be feedback. Yeah The product is good. It's a good product, right? It solves a problem people need to wear a shirt And look formal but still able to be active. Let's say you're a waiter or you're a Person walking a lot or even doing a lot of exercise while wearing a suit. You need a shirt. That's gonna be You know, that's gonna help you perspire and it's help you move without getting all stiff So the product is good But the marketing just wasn't really there so So what is the challenge? I think the challenge is it's just lack of a education Because when I look at it, I can see holy cow Here's a product that really solves a problem out there that no other product is really solving and There's a huge market of people that want this product How come how he hasn't been able to reach them yet? And also, you know, have you noticed? David have you noticed every time? If you go to these beautiful straight show, have you noticed this like the Environment so old. It's like kind of like You don't really talk to someone really old. You kind of know that That's the environment. It's in right. It's where everybody does the same thing the same way You know for years. Yeah, so yeah, like the guy that we another guy we talked to who had a Like a like a pain relief gel he's been doing the same trade show for the last 10 years Yeah, and and he's been able to build some clients hell, but but that's it, right? maybe he has 200 clients or 300 clients and that he's developed over the last 10 years maybe a thousand clients, but that's it and They haven't been able to scale their business and we asked him How are you selling it online and he says we don't sell anything online? so there's this huge opportunity of Marketing his product to so many people online like he just hasn't done it and we asked him why he just said well We're too old for this That's right. I don't know how to do it. Yeah, we need young guys like you to help us do it It's simply is not from front, you know, I think it really comes down to How driven or how willing you are to like learn something, right? Maybe sometimes they do it for passion and money's not necessarily the why and it's kind of odd like Like the way how they do business is Literally standing there and interacting with you. Yeah, and so But you know when you're dealing with, you know, almost like what eight billion people eight billion people on this planet You're not gonna Can't cover Enough service like yeah, you really want the sales you got to do something where You do it very efficiently you do it like what we're doing right now is on the video Like we don't always have time to teach people at one-on-one, but we're willing to share with you guys What you know what we're learning what we're doing at the day Actually that the old guy who was 60 years old had the same problem as a young guy who was in his 20s Both had very good presentation skills very good personal skills. That's why they're in the trade show That's why they're talking to people right so they develop relationships, but then I asked them Well, what are you doing online? How are you? Duplicating that skill that you have digitally and he had no idea what I was talking about That's right. So a lot of people so I said I told him But what if you were able to use your energy right use your skills of speaking and presenting He used to be a branch manager at a bank, right? So he has leadership skills. So you probably have skills into the personal skills That you're using right now in your job, but imagine if you can duplicate that and scale that a thousand times Reach a thousand times more people than you do today. How do you do it? Well through YouTube right through videos like this And this is not very hard to do like we're just putting this camera His phone can the camera phone on a table and we just doing a video. So how hard is it to do? It's really not that difficult. That's right Yeah, so I guess the the lesson that we learned today was Didn't matter You know how young or how old you are It just seems like You have to be able to adapt Learn if you can't learn hire someone else to do it if you can't you stay the same and that's why I saw A lot of you stayed the same right, yeah, they've been doing a trade show for years and I mean they're growing. It's not like they're not growing but they're growing in like turtle speed Whereas I never heard them. I never heard of that. Yeah. Yeah, well somebody screaming out the name out there You're getting millions of sales while these guys are just you know You know just in one one location Okay, so the reason we're doing this is so the answer to why business is failed is they're not using technology They're not using new ways of marketing to reach more people in a targeted way and To so that they will actually find your products You may have the best product in the world You may even have a best personality best sales skills in the world but then you're if you're limiting yourself to Old-fashioned traditional way of marketing that you're limiting your income You're limiting your potential Right, so the question I wanted to ask you is what can you do today? to start to leverage the technology like YouTube at Facebook social media and Platforms like Google AdWords or Facebook ads in order to leverage yourself and to Multiply your success. That's right. Okay. Well, we'll see you guys in the next video