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Dick's Sporting Goods PACE Campaign

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Published on Aug 1, 2011

Did you know that up to 3.8 million recreation and sports related concussions occur in the United States every year? It is an alarming number, especially when you take into consideration the fact that many do not understand the detrimental long-term effects a concussion can have if not treated appropriately. To address this issue, Dick's Sporting Goods recently announced PACE (Protecting Athletes through Concussion Education), a program that aims to fund free concussion education and baseline testing software for up to one million young athletes nationwide. From now through September 12, Dick's Sporting Goods will donate $1 to PACE for every pair of athletic shoes purchased. They have also pledged $1 donation for consumers who post about PACE on the Dick's Sporting Goods Facebook page, tweet about PACE with the #DSGPACE hash tag, or check-in to a Dick's Sporting Goods location on Facebook Places or Foursquare.

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