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Dr Ben Voyer: 'One size fits all' approach a recipe for failure

London School of Economics and Political Science (LSE) 76,67976K
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Published on Feb 20, 2014

Major global brands are at risk of failing to win new customers from Eastern countries because they don't take into account key cultural differences when marketing their products, according to Dr Ben Voyer, a Visiting Fellow in LSE's Department of Psychology.

For more details, go to - http://www.lse.ac.uk/newsAndMedia/new...

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