 Awesome. So now that the video is on the business page, here's what we're going to do next. So let's leave this. Actually, what you want to do first is you want to touch it up. So again, from the cell phone, it goes straight to the Facebook business page. And then once it's on the business page, then you come here on a computer and then touch it up. And I'll show you what I mean by touching it up. So go ahead and click on those three dots right there in the top right of the video, of the post, those three dots, and then click on edit. So go ahead and click on edit post. So touching it up means just adding some texts, adding some texts, and even adding a, you got a title. So you have a title and then you have describe your video. So those are the two sections that also show in the, in the, in the post, in the video, wow, as you're running the ad. So it's the title and the description. So that's what we want to do from here. So we want to, and again, that's why I'm saying upload it from your phone first, and then come on a computer and do all this stuff. So go ahead and put a title, like something short, something descriptive, something, I mean, yeah, like a short description, like a short, just title, like introducing yourself or, or whatever, like, let me introduce myself or, you know, something short and catchy. Okay, okay. Oh, I don't know what to put. Put. How long you've been, how long you've been in the business? Oh, Jesus. What is this? We're in 2012 years since 2008. Since 2008. Okay, so 12 years. So, so, so, um, okay, get to get, get to know the girl behind the brand. I don't know. I love it. I love it. I love it. Yeah. Get to get to know the girl behind the brand. And then, and then put the company name. Okay. Perfect. Perfect. Get to know the girl behind the brand. And then maybe put a comma after brand. Get to know the girl behind the brand, comma, and then Gidry Rolte group. Perfect. Uh-huh. Uh-huh. Perfect. Can I put my tag line? It's time to win with Felicia. Yeah, you could do that there. Actually, you know what? Not, not there. You'll do that on the, you'll do that below. You'll do that in the description. So bring that, bring that G, bring that, that in your last name, bring that back a little bit. There you go. Perfect. So in the description, yeah, you could put, you could put your tag line right here in the description. So let's just describe it real quick. Like servicing the Houston area for the past 12 years, when it comes to buying and selling, you know, residential real estate, allowing me to introduce myself and, and I'm just kind of freestyling, but servicing the Houston area for the last 12 years, when it comes to buying and selling residential real estate, allow me to introduce myself and tell you a little bit about who I am. Allow me to introduce myself and tell you a little bit about who I am. Tell you a little bit, a little about myself and who I am. Allow me to introduce myself and tell you a little bit a little bit about myself and why I work so hard for my clients until you a little about myself. Allow me to introduce myself and tell you a little bit about who I am. Let's go back, go back. Or actually keep going, keep going, keep going. Allow me to introduce myself and tell you a little bit about myself and why I am the GEM realtor. That's what GEM stands for. The GEM realtor and how I go the extra mile and how I go the extra mile for my clients or something like that. And then, and then boom, your tagline. And maybe, maybe bring that down. Let's put on the next, bring, it's, it's time to win. Let's, let's space, go down twice. Go down again. One more time. Right there. Bam. Perfect. There we go. It's time to win with Felicia. I love it. Okay. And then now let's add some tags. Tags are just keywords. But at the same time, I mean, it's good for when it's just organic. We're going to be running an ad. So the keywords here really don't, don't matter, but it don't hurt to put them. I know you can, I don't think I'm a tag. You want, you want to type in something and see the dropdown. If there's no dropdown, then, then I wouldn't use that word. And home ownership or, or anything like that. I don't think there's a dropdown for that. There might be for real estate, but I don't even think there's one for that. There's real estate investing. Yeah. See, they took out like home ownership. They took out homeowner. They took out. Oh, because, because of the, because of what's going on with the fair housing and all of this. Yeah. Yeah. Yeah. So that's fine. Yeah. That whole privacy thing, but you can type in, type in real estate, type in real, let's see if what pops up under real, just, I mean, there's real estate investing, real estate and rental listings that those are cool. Go with those two top ones. Yeah, those two top ones. Just use those two. Okay, cool. Perfect. That's enough. And then, and then the, the, um, yeah, so click out of that. Let's get out of the dropdown. Okay, perfect. So that, that thumbnail right there, that's actually a really good thumbnail. But if you, if you click to the right, you can see all the different ones. Like if you click on your image to the right, you can choose a different thumbnail. I like that one right there, but maybe there, maybe, maybe there might be a different one that you might like. But if you click right there, go ahead and click, then you'll see all the different slides that you can choose as that thumbnail. Yeah, probably. Cool. I'll be making some facts. I like stuff. Yeah, keep going. This is how we get back to that other one. Let's see. Go back, go back. Yeah, keep going. I like this one. Yeah, do that one. That one's a good one. Okay, cool. So then, well, you can also do like to go the extra mile is you can, you can, you can edit all the subtitles. So if you click right there, subtitles and captions, that, that's going to take you a minute. Like it, it, even though it's just a two minute video, like that still takes a good, I mean, shit, when I'd be doing it, it'd be taking like at least a good half hour because go ahead and click on it. What does that mean? Right there. So, so right here, if you click on auto generate, go ahead and click on auto generate. These are the subtitles. So as someone's watching the video in their news feed, the subtitle, the words are right there. Like the words, you know, they're able to read it if the volume of what you're saying. Yeah, yeah, the words they're all they're all laid out. Like if you're watching a freaking movie in Chinese, right? There's English subtitles. So, so this right here is for when people come across your video in the news feed, and the volume is off. Those subtitles are at the bottom, even at the volumes on, there's still subtitles at the bottom of the video, which, which I tend to do a lot. Like if I'll put up a video, I'll put those subtitles. But that's going to take you a while. Like if you want to, if you want to do that, because then you have to go in and show, show me how I do it and then if I, then I can always come back and do it because remember I'm going to run this ad on the other pages. I guess I want to guess to know what it means, what that means, what it would look like. So not necessarily doing it all, but it is now. Okay, click on click on that box right below auto generate here. Yeah, click that that way. Okay. Okay, then hit save. Okay, so now let's hit the three dots again. Let's go back in hit three dots, edit post. Okay, so now let's click on subtitles again, click on subtitles right there to the right. Okay, so it's not ready just yet hit hit. Go ahead and click on click on click on right captions right there where it says right. WIT up right there, right up the edit to the left. Right there where it says the word right. Yeah, click on that. Okay, I'm sorry. It's all good. See this right here. What and it might take a minute to it might take a minute before to let you click on it. I clicked it, but I don't know what's supposed to be happening. What am I supposed to be seeing? Yeah, you're Yeah, it's all good. Click on auto generate again at the top. It's supposed to when it's ready, it will allow you and you'll get a notification to when you you'll get a notification on when when the video is ready to be to be to be edited as far as the subtitles. So go ahead and click that you can do that later. Okay, okay. But yeah, let me let me show you an example. And one actually before I show you that one last thing you want to do also especially because this is an intro video, click on the three dots and pin it to the top of the page. So let this post sit at the top at all times. So pin to top of page. Okay, okay. Okay, cool. So refresh the page. What happened to Oh, perfect. Perfect. Okay, so now there's the text. If you click on the image, I mean the video, click on the video. Right here. Yeah, go ahead and click. Yeah, open it up. Okay, so now there's the title. So go ahead and pause the video out of Livingston, Texas. That's right. A country girl with a whole lot of energy. Okay, so say that again now. Pause the video. Pause it. You pause it. I did. Okay. So there's the headline. Get to know the girl. Right. So there's the headline. There's the text and we're going to see how that looks in the ad as well. So now let's go to the as manager. So let's open up. Let's we can we can leave that here. We can leave this here and they just, um, yeah, open up another tab. Yeah, open up another tab, and then go to your as manager folder. And let's go to, um, yeah, let's go to dashboard. We'll go to dashboard. We're going to go straight into running this ad. Perfect. So you're doing great, man. You're doing really, really great. Upload that video to the business page, edited, edit the video, add the text, add the add the title, pin it to the top of the page. And then now we're going to come back here and run that ad. So is this the right account that we're supposed to be in the the and what I mean by right account is when you hit that drop down, go ahead and scroll up right there. Hit that drop down. You got these other accounts. See more ad accounts. So you always want to make sure you're in the right one. That's the one. That's the one right business. Perfect. Cool. Okay, so let's do it from here. So let's go ahead and hit click on the green one create. Okay, so this first one. What is this? Did I hit that by accident? Yeah, go ahead and exit out. Yeah, exit out. Okay, yeah, I think I had hit something. Okay, so we're going to hit create. Yeah, and turn off your Wi-Fi. If your Wi-Fi is on on your phone, because that kind of slows everything down as well. I'm going to turn mine off. Okay, cool. So now this first one is going to be video views. Now, from this point on, the whole strategy, and just let me kind of just touch on how I'm really thinking. You want to get in the habit of running an ad every week. Sometimes you may not have to. Sometimes an ad is doing very, very well and you may want to let it run longer. Like for example, if you're running an ad on a seller guide or a buyer guide, that's what I highly recommend you put yourself around because you're not always going to have a listing. You're not always going to have an open house. So a lot of times when we come, when we want to run a Facebook ad, it's on a listing. Okay, cool. We'll run that ad, but that's only going to be for a short period of time. The other 21 days out of the month that you should be running an ad, if you don't got a listing, if you don't got an open house, what are you going to do? Okay, then that's why the buyer guide or the seller guide, your entire online campaign should be around that. So what I'm saying is that you may have to run one every week or you may just have a seller guide that's running throughout the entire month. But in this case, and that's always going to be for lead capture. So you'll always be running conversions. So from ad number two and on, it's always going to be conversions because you're capturing leads. But in this case, we're going to run this first one under video views. And the whole strategy here, go ahead and click the green one. The whole strategy here is to capture an audience, is to introduce yourself, is to find your audience, first of all, because you're running a cold ad. So people don't know you. Like even though you've been in Houston forever, you could tell me that you've been there since day one. But that whole city don't know you yet. Like you ain't the mayor, right? So we always tend to think that because we've been in our city forever, we know a lot of people. You may know a few hundred, you may even know a few thousand, a few million. So when you roll out on an ad, especially for the first time, you're running it to a cold market. Even though that's where you at, you live there, you do business, it's still a cold market. And so that's why the whole purpose of this one is to run video views. Video views to introduce yourself. That's the whole purpose of that video. That's what you did in that video is introducing yourself. And the whole purpose here behind the scenes is to capture the audience. We want to find a few thousand people that actually resonate with this video. And then what we do with that is we turn those people into a custom audience. We gather that data. We tell Facebook, hey, find us the people, put them all in this bucket, and that's going to be your custom audience. We're going to tell Facebook, find all these people who watch this video for at least 60 seconds. It's a two minute video. We want to put all them people that watched it for at least a minute, put them all in a bucket. And those are all people that I'm going to retarget with my next ad. And your next ad from your next ad and on, which is ad number two, from that point on videos, but it's going to go under conversions because now we're going to be capturing leads. So it's only this first one that we run under video views. Okay, so run that, click on that, video views. And then we're going to go to, we're going to hit that drop down, hit that drop down right there, right above the word continue. Yeah. And then scroll down. And what we're going to do here is we're going to simply, this is where you title each tab. And I'll show you what the tabs are, but it's really only three steps, the campaign, the ad set and the ad. The campaign is what we just did. We chose video views. So in the campaign, go and go video views, intro video, video views, intro video. That's the title. Just like you titled these other ones over here, video views, intro video. And then the ad set, we're going to simply target Houston. And we don't need multiple ad sets on this one. We're going to just target everyone in the city of Houston. We're not even going to put a detail targeting. We're not going to target a specific person in housing. You can't target many demographics anymore anyways. So we're going to leave it very general. And that's what I advise local business owners to do all the time. It's the targeting when you go into the ad set level and you start choosing a gender, which you cannot do in housing anymore. When you choose an age group of people you want to target, which you cannot do in housing anymore with Facebook ads, or when you choose an actual demographics, like I want to target everyone who has followed Zillow, or I want to target everyone who is a homeowner, which you cannot do with housing anymore with Facebook ads. So when it comes to a local business owner, I just tell them to target their city. Like just target your city, especially if it's housing, especially if you're real estate, just target the entire city. So right there is just Houston. There's no more details we need to put right there. And then the ad, just put intro video. Okay. Perfect. And then just hit continue. And it's only, it's only when you go nationwide and you're, and let's say you're selling, you know, you're selling a specific product, which is only for the elderly, right? Let's just say you're selling some random health care product and you're targeting elderly and you're targeting nationwide. That's when you can get more detailed targeting, where I only want to target this age group. I only want to target people of this gender. I want to specifically target people who are into health and wellness. That's when you have a nationwide type of product or a nationwide type of business. Like with your credit, you can get more detailed targeting with your credit business. But when you're, because because you'd be targeting nationwide, but with real estate, it's local, like it's local. So let's just, let's just target the whole damn city. Everyone in that city is going to see our video. So now we're still on the first tab, the first campaign level. And right here, you always have to go special ad category. So hit that, hit that off button, turn that on. And you're going to hit the drop down and you're going to go down to housing. And even with credit in the future, you'll always be going with credit. As you start to run ads with your credit business, there's a drop down for that too. So you always have to make sure you turn this one on. So this is the first, the first tab, which is what I call the campaign level. This is video views, intro video. This is tab number one. So hit the next, click on the blue one. We don't need anything else down here. And that campaign budget optimization, make sure that's always off as well. You don't need that. That's always going to be off. And then hit next. Perfect. So now we're in the second tab. This is the ad set level. So again, when you're doing nationwide type of stuff, you get more detailed with all this stuff, but but you're not going to, you're not going to need that. So all we're going to really focus on here is, is what our, our budget is really like, you can go lifetime budget. So if you hit that drop down daily budget, you can go lifetime budget and tell Facebook, hey, over the next 30 days, don't spend no more than a hundred bucks or, or whatever it may be. If you're, if your budget's five bucks a day and, and you want to run this for the entire month, then okay, lifetime budget 150. You know, so it's totally up to you. And you can go a little lower than that. I mean, it's, it's up to you. And that's, that's why when it comes to the potential reach, watch this. Let, let, let, leave that part alone real quick. Go down and go down, let's go down to the, to the, to the targeting, to the, to the city, and let's type in Houston. So it's actually, where's that? It might be above, it might be, where did it go? Actually, well, then it might be lower. So right here you get your custom audiences and then, and then locations. It's right there, locations. So hit that, hit that edit to the right, right there, right there, edit. Okay, this will open up the map. Okay, so let's take out US and let's put in Houston. So we're going to X out United States and just type in Houston. And even though, even though, now here's the deal, you can target the whole city of Houston or you can target a certain area, but, but for the, for the dollar and the fact that that's your city, I'd rather just target the whole damn city because it's not going to cut, like we're going to get a few thousand people to see it for not that much at all. So, but again, if you want to narrow it in, if you're like David, I only focus on the south part of Houston, then, then, then what you can do is you can type in an address and then base it around that address. So, so if, if, if you have a handful of zip codes that you're farming and it happens to be near Pasadena, okay, well then put in an address, it could be any address in that area and then go maybe, maybe 15 miles around that address. Gotcha. So you can do that too, you can do that too, it's up to you, it's up to you, you know, you know your business better than I do, like what, what area do we want to be in Houston or do we want to be in a certain part of Houston? Gotcha, got you, I understand. Okay, listen, I'll just leave it as Houston for right now. Perfect, okay, so, so we'll leave that and, and then what's so, so important as well is that right above, you see that drop down above, Houston, Texas, 15 miles, you see that drop down above, above, above, above, right through that drop down. So this is very important right here as well. People living in or recently in this location or do I want to go with people living in this location, people recently in this location, people traveling, I always want to go with, if I'm a local real estate agent, I always want to go with people living in this location. I don't want people just traveling through, you know what I mean? So that's super important right there. Okay, so let's go back up. So, so, so look, based on what we're, what we got, because we're not going to really be able to change much, we're not going to change the, we're not going to be able to change the age, we can't change the gender, and there's no need to target a specific type of person, because home ownership is not there no more. There's a lot of keywords that are not there no more, and I'm just, I'm just saying you might as well just blanket the whole thing, because the potential reach reaches 3.4 million, but based on your budget, you ain't going to reach all them people. So, so in order you need to, like you don't need to reach that many people, so, so let's go back up real quick, scroll back up, let's go back up to the budget. So it just comes down to what's our budget, like, and here's a deal too, on the intro video, your budget don't need to be crazy, like it don't need to be crazy at all, where you want to up your budget to at least 10 bucks a day is when you go into, into conversions, when you start trying to capture leads, and you may even be able to just start at five bucks a day as well, you may be able to start at five bucks a day, but, but you kind of want to be at 10 bucks a day for, for conversion. So when you look at a real true Facebook ad campaign for the entire month, you want to be at at least 300 a month, that's where you want to be at, at least 10 bucks a day, 30 days out of the month, 300 a month, that's what you kind of mentally want to start preparing for, like start budgeting, like if you're coming into January and working on your new budget, I'm telling you right now Felicia, and obviously it's going to sound biased because it's what I do, but I'm telling you right now, you need to go all in with Facebook ads, all in, all in, like forget about everything else you got going on now, if you're seeing an ROI with whatever else you got going on, if you're doing direct mail, if you're buying Zillow leads, or if you're hanging flyers, or if you're door knocking, or if you're cold calling, if you're, if you got an ROI on that stuff, okay cool, whatever, leave it, but whatever you ain't got no ROI on, and you're spending money on, cut it, like it all needs to, it all needs to be cut, bring it all to Facebook ads, bring it all to you, drop in a simple video every week, and running that as a conversions ad, this one's going to be video views, but, but ad number two and on, conversions, video conversions, ad number four, video conversions, go all in, go all in, and as I was saying earlier, you're not always going to have a listing to run an ad on, that's why you have to get your hands around that buyer guide, or a seller guide, because that becomes our entire advertising campaign, is Felicia and her free seller guide, that's like your slogan, like download my seller guide, you're going to go, you're going to, as if you're running for president, you're going on a campaign run, it's all about my seller guide, it's not about this listing I got, like it's about that too, but I got the whole month that I need to focus on, so overall it's my seller guide or my buyer guide, so that's what you have to think of next, is which route you're going to go, buyer, seller, and then let's start giving out that seller guide, we got to put that into cartra and start getting that out, everything evolves around that, so in this case, what I'm trying to say is that in this case the budget, it doesn't have to be that much, I would run this all month, like I would just leave it on, I would leave it on, I wouldn't even just run this for seven days, like I would leave this on, so if we have, if we have, so the way you want, and I would leave this on for sure, but then also by day eight, by day eight, on day number eight, so right now we're about to set this, but we're going to set it to go live tomorrow morning, and eight days later on the eighth day, that's when you should be dropping your next ad, while this one's still running, while this one's still running, that next one comes out on, on day number eight, and now we're going for conversions, and now we're even retargeting these people, so throughout the entire month, I got people watching this intro video, throughout the entire month, I'm targeting Houston, I'm gonna leave that one on, so that's why this video right here, this one specific ad, I don't want you to spend too, too much, because I really want this to run all month, so if we, if we could put, let's just say, if you could put 100 bucks towards this for the entire month, that's what I would recommend, at least, at least that, but if, if you want to go lower, then you can go lower, but, but 100 bucks is less than five bucks a day, and you kind of have to be around that, around that number, okay, so, so could you budget that over the next month for this one ad? Yeah, that's fine. Okay, okay, perfect, and we'll set, we'll set up, and knowing your billing date is very, very important as well, so we'll go back and make sure we know our billing date, because the last thing you want to do is wake up to, because they charge at midnight, last thing you want to do is wake up and they hit your, they hit your credit card, you're like, what the hell, these people, you're like, I've been, I've been surprised like that a few times, I'm like, damn it, I wish I knew my billing date, you know, so, so knowing your billing date is very, very important, even knowing your billing date on Cartra, like that's very important, like you don't want no surprises, right, so, so we'll check that before we're done, but in this case, let's just go lifetime, let's go lifetime, hit that daily budget, hit that dropdown, let's go lifetime and just put a hundred bucks and just let it run, let it run, actually, you know what, we won't even put, we won't even, actually, yeah, we'll put a calendar, we'll put a start and end date, let's do that, so, so the start date will be November 15th and go, go November 15th and go 6am, yeah, we'll go 6am and then we'll just, we'll just go December 15th, 6am, and then we'll do it to when? To the 15th, yeah, 15th to the 15th, yeah, perfect, and then change that to 6am so that there's an even amount spent per day, perfect, okay, cool, so that's, that's what we need there, so scroll back up real quick, anything else we're missing at the top before we, okay, we're good, we're good, we're good, budget, okay, scroll down, we got, we got Houston, people living in this location, 15 miles around Houston, Texas, okay, so we got that, so scroll down, scroll down, and then you can no longer change the age, you cannot change the gender, the detail targeting is off, that's perfect, and then, and then the, and then the detail targeting, click on edit next to detail targeting, the expansion is off, which is what we want, and then scroll up right there, that edit, click on that edit, and this is again, where most people would put a keyword, a targeted keyword, but I'm telling you right now, because we're only targeting a local area and a specific area, I don't want to narrow it down any further, like I'm already narrowing it down with the city, right, like if I was targeting the entire country, then I would narrow it down by keyword, and only target people who are interested in this specific word, if I was targeting the country, but not if I'm targeting just my backyard, so I'm gonna leave it open, I'm gonna leave it open, and then maybe languages, maybe go with English, maybe narrow that down, change the languages, and let's just focus on English, type that in, because that will make a difference, for sure, so if you type in English, see look, it went from 3.4 million to 3 million, right, so that's good, okay, so let's scroll down, and we're gonna leave it on automatic placements, we'll leave it there, we won't mess with that, scroll down, scroll down, we're gonna leave it, leave it on through play, perfect, and through play, through play is 15 seconds, so we're telling Facebook that we're looking for people to watch at least 15 seconds, and that's when we end up being charged, so you end up being charged per view when it hits 15 seconds, which is a through play, so hit next, and we're good, that's the second tab, that's the ad set, so now all we're gonna do over here, which makes it super easy, because as I mentioned before, some people, there's two ways to run a Facebook ad, one way is to upload it to the business page just like we did, and then the second way is to not do that and simply come here to this final step and upload it from our Google Drive, right, but we don't wanna do that because that's running the ad behind the scenes, and when I turn the ad off, it's nowhere to be found, I want that video to remain on the page forever, so I post it there first, okay, so now what we're gonna do is we're gonna make sure that we're running it from the right page, which is that page right there, and then we're going to simply hit that ad setup, hit that drop down, create ad right there, and you're gonna use existing post, so we're gonna go with that one, and then we're gonna select post, click on select post, yeah, you can click it from there or you can click it below, but yeah, that's fine, click it either one, right there, select post to the left above the red triangle, or you can click it there. Oh, okay, so now you'll see it right there, so go ahead and click on it, and then hit continue, perfect, and you know what, sometimes I'm gonna show you this real quick, because this is what happens sometimes, and when it does happen to you, because it may happen to you in the future, at least you'll know how to do it, sometimes when you hit select post, just like you did right now, sometimes it ain't there, so sometimes for whatever reason, it's not showing in that select post, when you hit that select post and you look at that drop down, it wasn't there, so if that happens, if that ever happens, pull up the Facebook tab that you have up there, number six, Facebook, pull up that, if that ever happens, then what you have to do is come to the actual video, open it up, just like you did right here, and you see those numbers at the very top, one, six, eight, eight, eight, two, eight, you see those numbers at the very, very top of the URL, very, very top of those numbers, if you don't see, when you select post and you don't see it there, then you have to copy those numbers, right there, copy those numbers, okay, yeah, just copy it, just the numbers, copy it, and then what you'll have to do, yeah, make sure you just get the numbers, perfect, so you copy that, and then you come back to the ads manager, yeah, so copy it, perfect, and then you don't have to do it right now, don't do it, but I'm just showing you how to do it. You would copy those numbers, and then you would click right there, enter post ID below, don't click it, don't click it, but it's right there, enter post ID, you see it right below the red triangle? Oh, gotcha. Yeah, don't click it. Okay, gotcha. So if you don't see the dropdown, then that's how you do it, go to the, go to the video, copy the numbers, and enter the post ID manually right there, and then it'll pop up. Awesome. Okay, so we're good here, so we're good. So now, all we're gonna do is we're gonna scroll down, so now we see the videos there, the texts are there, and here's another thing too, when you upload that video to the page, you always wanna make sure that the title and the text is exactly how you want it, because when you come over here, you can't change it no more, right, so you won't be able to change it anymore. So it is what it is, we bring it over here, and now it's just ready to go. Okay, so sometimes if you misspell a word or whatever, make sure you clear that up on the business page first, before you bring it over here. Okay, so now with the add button, all we're gonna do for now, since our landing page isn't really fully done yet, just click on add button, the call to action, and just put send message. We'll just do a send message button for now. So hit that dropdown, learn more, and then go to send message, that's fine. Okay, you say because what's not ready yet? Do you have your landing page ready yet? Yeah, we did the landing page already. And Cartra? Yeah, what's it for though? Is it for? It's for enlisting though, right? My pages, what did we do? We did for the calendar, and we set this up already. Yeah, but we don't have one for like a seller guide or a buyer guide. All right, so what was this? That's for enlisting. So those are for enlistings, that's your buyer guide, which is not complete. And then scroll down, this is a book funnel that I transferred over, and that's it. So that's why what we have to do is we have to focus on getting a buyer guide or a seller guide. Either one, pick one, not both, just pick one. Okay. Either you're going to go with a seller guide and we're going to be looking for listings or we're looking for buyers. But that's what you want to put together like ASAP. And what I'll do is all, just tell me, which one do we want to focus on, buyer or seller? Let's focus on buyer for right, because the reality is we want listings, but to me what I've found is when I market to buyers, I still get the listing information, if that makes sense. Because if I'm just focused on listings, the person that's buying in don't reach out and typically listings are buyers as well because they're moving up. Okay. Perfect. So then we need a buyer's guide. We need a buyer's guide and we need to complete a buyer's guide landing page. So, and these two up here that you have, agent called confirmed, grip called confirmed. That looks really good. You did those pages? Yes, I did. Look at you. Those were my credit thing. I was playing around with that. I love that. You need to, here's what you should do. You should, well, that's a call confirmed. That could be also your landing page for your buyer guide. So that could easily be, and here's what I like to do a lot. I clone pages. So hit the three dots and then just clone it. Clone it, and then let's name it something else. Let's name it, let's name it buyer guide. Let's turn that into a buyer guide. Since you have the image, you have all that's in place. It'd be very easy to now add some text and add an opt-in form for a buyer guide. And then let's put it in a category. Let's put it in a special category. Hit that dropdown. Let's create one if we don't have one yet. Okay, so let's create a category, manage new categories, and then let's call this one buyer guide. Let's put it in its own category. And in this category, you'll have the buyer guide landing page. You'll have the buyer guide thank you page. As they come to the landing page and they opt in for their free buyer guide, they put their name and email, they click submit, they then go to a thank you page. That's your buyer guide thank you page. So that page, once we create that, that will be in this category as well. So click on add. Okay, and then hit done. And then you'll hit the dropdown and then put it in that category. Perfect. Okay, cool. And then no site in particular. Yeah, nothing there. And just hit clone. And then as I come into a new page, you always want to get in the habit of this. Because as we just clone that page, everything about that page comes over. Everything, everything. Facebook pixel, the title of the page, everything. Everything comes over because we cloned it. So the first thing I do when I come into a page, even when I don't clone it, even when I'm just creating a page from the beginning, the very first thing I do is I hit that settings. So to the left, we want to hit that settings and we want to change the page title, which is the SEO parameters, SEO parameters and that title. So let's take out that title because that's what the public sees in the tab. So as, as we look at your four tabs that you have open, post attendee zoom, cartra, eight Facebook, right? Those are the titles of the tab. This is the title of the tab. So buyer guide. Why don't you put your free buyer guide or download your free buyer guide. Right here. Yeah. Perfect. Perfect. Perfect. And then take out that description. Yeah, take out that. And then, and then scroll down. Yeah. Delete that. Okay. And then scroll down and then just click on, click on apply. Yeah. Click apply. Okay. So this right here, we'll get back to this later. We'll, we'll set up another call for this, but that looks really good. Like that looks good right there. All we need to do is put an opt-in form and, and, and put maybe a couple paragraphs about, about buying and downloading your buyer guide. Like I like how that looks already. So, so we'll use, we'll use this. And here's another thing too, on the landing pages, I don't put my social media icons. So let's, let's just get rid of those right now. Okay. So this is my landing page. This is going to be the landing page. So go ahead and hit the, hit the, the columns at the very top, very, very top. You see columns, you're in component mode, but hit columns. Go back to desktop, but then click on columns and then score to the bottom and, and hover over. You can see what is what. So if you deleted the whole thing, that whole thing would, would be removed, but I don't want to remove everything. So go back to components. You kind of want to just see what everything is. And then, and then now, yeah, right there, right there. You want that whole thing. Yeah. X out of that right there. Perfect. You can, you can X out of each one of them individually, or you can X out of the whole thing. And that's what we wanted. X out of the whole thing. So, and then take away, click your favorite icon below. Take out that. Perfect. Because you got to always keep in mind, if I'm running an ad and I'm paying for you to click, the last thing I need you to do is come to my landing page after clicking and then just go to my Twitter. Got you. It's like, I don't need you. I didn't, that's not what I wanted right now. I need you to click and enter your damn name. Right. Don't be going to my Twitter right now. Right. So, so those icons can show on the thank you page. So exactly how you had everything at the bottom. I liked it. It looks good. Put that on the thank you page. After I get your name and number, then you can connect with me on IG. So is this okay? So you're saying this is my landing page? Well, right here saying call confirmed because I had this connected to my calendar. Yeah, that's fine. That's fine. We'll edit all this later. I'm just grabbing it because I like the way it looks and we'll add what we need later, which is an opt-in form and even more text. And yeah, we need to take out call confirmed and write your buyer guide. Your free buyer guide. We'll get to this later, but I want you to just set up the page and have it ready. So click on the green button, the actions. Yeah, leave that, leave all that the way it looks right there. It looks good. Save progress, publish live, and then return to dashboard. And then you know what? One thing, one other thing, click publish live, publish live, do it again. And then, and then what I always do is I always edit, get the page link. So get the page link and I'll always edit that back. If I don't have my own domain in there, then, and I'm gonna work with just the cartridge domain, which is totally fine. I at least want to customize that back end part. Is that right? This was put the buyer guide? I would put what you put in the page title. Download your free buyer guide. Perfect, perfect. Okay, cool. And then hit the check mark. Did we spell that right? Download your free buyer. Yeah, perfect, perfect, perfect. Okay, cool. So that becomes the link. And so yeah, now when we go run Facebook ads in the future, the call to action button is learn more. And then we put that link in the website field, okay? So we need to copy this URL? Not right now, not right now. We'll do that later, not right now. We'll do that for our next ad, for ad number two. Okay. So hopefully by then we get this one knocked out. We get these pages knocked out. And that's gonna be your homework. That'll be our homework. I'll work on this with you. Over the next eight days, we need to get this buyer guide page done. And all it is is the landing page. So we need to put some text. We need to add an opt-in form. And then we need to create a form. And then we need to create a thank you page. And here's what I hear. Okay, so write this down, write this down. This first video ad is gonna go live tomorrow morning. But eight days later, I want you to be ready to drop your next ad. So that next video ad, here's your homework. Jot this down. That next video, video number two is going to be a short two minute video talking about buying. And at the end of that video, at the end of that two minute video, the call to action is going to be, hey guys, and by the way, click learn more below. It'll take you straight to my webpage where you can download your free buyer guide. In this buyer guide, I talk about this, this, this, this. Download your free copy now. Click learn more and I'll see you on the next page. Something like that. That becomes the call to action at the end of every video from video number two and on. Every video. I don't care if the video is not even for a Facebook ad. If you're doing anything on on social media from this point forward, and it's video, that call to action needs to be at the end. And if there, and if it's not an ad, okay, so there's no learn more button, then that link would be somewhere in the text. Okay. Right. So, so it's only click learn more if that's going to be a Facebook ad or even an Instagram ad. It's click learn more. But if I'm doing a random video for freaking, I don't know, for my Facebook personal page, whatever, I'll still say that, say that at the end of the video. I want your entire social media online presence to evolve around your free buyer guide. No one comes into Felicia's world unless they're coming in through my buyer guide funnel. Okay. So, so that's because, because I can't, I don't want to micromanage a comment. I don't want to micromanage a direct message on Facebook. I need you to be in my funnel, come into my world. And the only people that are ever going to come into your world are people that are interested in buying. Okay. Okay. What's the, okay. And I guess this one right here was a thank you page for a listing. Okay. Gotcha. I got you. So, so, so, so here's, here's what I want to say. Here's what I want to leave you with your homework over. And we're going to, we're going to complete this, this video ad right now. But your homework over the next eight days is to, is to, is to, is to, is to, is to, is to make video number two. Okay. Video number two. And you want to look at the entire process of buying. Like, you know this stuff like the back of your hand Felicia. You know more about buying residential real estate than 99% of our country. That's a fact. That's a fact. That's a fact. I'm not just giving you credit. I'm, I'm giving credit where credit is due because you're licensed. You've been doing this forever. You can, you can turn anyone around on, on what it takes to buy. Like, you know this stuff. So with that being said, you want to maybe jot down a bunch of, maybe grab a pen and paper and just, and just brainstorm and just jot down all these different things about buying like the importance of your FICO score, the importance of your debt to income ratio, the importance of your last two years of tax returns, the importance of, of all this stuff that you know, jot down everything and then start making short videos on it. Okay. Start making short videos on it. All you're going to do is, is bring the education. You're going to bring the content. You're going to bring the fire. You're going to bring the, the, the information on what it takes to buy in the city of Houston. That's you. So no more talking about all this other random real estate stuff. We're going to narrow it in and only talk about buying. Okay. So, so that, and at the same time, that's, I truly believe that's what that makes it even easier for you to come up with content because no longer are we having to think about shit. What do I, what do I talk about today? You still need to think about that, but, but, but at least it's on one topic. It's on buying. It ain't talking about short sales. You ain't talking about foreclosures today. You ain't talking about forbearance. You ain't talking about, you know, all this other stuff. Like no, it's, it, what can I talk about when it comes to buying? Okay. So, so the video should come social. I would be planning to have a video a week or a video a month that I'm running. It could be, I want you to, I want you to get in the habit of doing one weekly. Like sometimes you'll run it. As an ad and, and, and, and sometimes the ad that you already have running is doing good. Right. So, so listing ads are going to come every now or are going to be ran every now and then an open house ad every now and then, but every day we want to be focused on at least running an ad for a buyer guide. That's what everything evolves around is this buyer guide, these buyer guide ads. So, so, so some weeks you'll have a video going out, promoting the buyer guide and you're capturing leads and, and leads are coming in and, and you're like, damn, this is cool. So maybe that week you may not have to drop that next video. So it's only the weeks when, when, when we may need more content where we, where, yeah, where we may need to run another ad. Maybe that video didn't do good. Right. So, so we want to drop a new video. So how long, how long should I target my videos? You, you want to, well, this one right here, the intro, that's going to go all month. Like let that one keep running. No, I'm not talking about the time of the video. How long should my video be? How many seconds? Couple minutes, couple minutes, just like you did with this one. Couple minutes, two minutes. Two minutes. Yeah. And then that's why you're just giving a quick tip. Okay. Look at it as a, as a weekly tip show. Felicia's weekly tip show on buying in Houston, Texas. Yeah. And you just do this. Because I have a grip tip guide. Yes. Yes. Get that and start making short videos on each tip. Okay. Okay. So, so, so here's the homework. The homework is, is to, yeah, work on that next video. Have that just prepared just in case. Yeah, for sure. We're going to run it for sure on day eight. You're dropping a new video. Dropping a new video. But again, I want you to get in the habit of doing one every week. Just get in the habit of it. Get in the habit of it. Pick a day, pick. In fact, you know what? Let me look at the calendar. Look at the, look at the calendar. Actually, let me, let me pull the calendar. So if I look at the calendar, eight days, that video is going to go live on the 15th. So, so seven days later on the 23rd, eight days later, Monday the 23rd, Felicia is dropping her first conversions ad. And that's when that video needs to be done for sure. You want to go live six a.m. That video needs to go, go, go live as an ad Facebook ad at six a.m. on the 23rd. So remember that jot that down. That's super important. Six a.m. A new video. Now here's what the homework is though. The homework over the next, over the next eight days is to, is to make the video obviously, but to also get these landing pages done. The landing page, the landing page and the thank you page needs to be done. And then also we need a bar guide. I emailed you a handful of bar guides. We just got to get them edited. So now we got to get them edited. That's, that's, that's our homework right now. That's our homework. And keeping it that simple, keeping it that simple, because once you have that bar guide, that becomes your bait. That becomes your everything. That's it. So I already have my own buyer guide. I can't use what I already have. Perfect. Done. Where is it at? Is it a PDF? Yes. Okay. Here's what we're going to do. Hit, hit memberships, my memberships to the left. Okay. Let's upload that bad boy right now. Let's hit files at the top. Okay. Now let's click on the green one, upload, upload that PDF. So hit that green blinking cloud looking thing to the right upload and then go to manage my categories. Let's put that in, in the buyer guide, in the buyer guide category, click on manage, get rid of that drop down right below it. You'll see manage. Okay. And just name this one buyer guide. Okay. Okay. Add and then let's just, let's just start everything in that category. So hit done and then hit the drop down, put it in that buyer guide category and then just hit upload. That's the link. So now that link is what goes in the email. So as I come to your landing page, I put in my name and email, I click the button, download my buyer guide now. I then am taken to a thank you page and then automatically that email is triggered out to which we'll set up, but automatically that email goes out to them. Hey Stace, this Felicia, thank you so much for downloading my 2021 buyer guide. Click the link below and you'll be able to download your PDF right now. And by the way, make sure you check out for my future emails because I'm going to be sending you a ton of emails that's going to educate you on the process of buying and what it takes in 2021. Talk to you soon, right? Like so that first email is just introducing yourself, thanking them and giving them the link. So go ahead and click on that. That link will be in that email. So open that up. Yes, go ahead and click here. Copy that. Yeah, copy that long link. That's a long link that we would hide in the first email and we'll hide it behind a button. So in the email, click here to download your buyer guide and boom, they can click the button in the email. So go ahead and open up a new tab and so they click the button in the email and it automatically takes them to this link. You can paste it. I need to paste it. Okay. Yeah, just paste it. But that would be the link that you would put in a button in the first email. Okay, so that's it right there. They click on it and then boom, it opens up right here. Okay. Okay. So let's go back to Cartra really, really quick and then and that's and so here's the homework. The homework is to get that next video done, right? In eight days, that next video needs to be done. You can close out this and then also you got the buyer guide, so we're good. So see right there, that's where your landing page would go. It'd go right there. But see, we're not going to do a landing page. Oh, my landing page URL would be here. It'd go right there, but we're not going to do it right now. So click the learn more, go to send message. Okay. But and so here update post. So what I also want you to focus on see. So now, now that you have the send message button, that's where the title would be seen. That's why sometimes on the title, you want it to be even shorter. You see how it says get to know the girl behind the right. Like I want to be able to fit everything. Normally, ideally in a perfect world, you want everything to fit right there. So it has to be a shorter title next time. So where is this title at? That's the title that you wrote. That's inside of this here. That's that title. But next time you want to put a shorter title. Okay. So I still can. Can I not change it? Try to try to edit it right here. Go ahead and edit video. Because I know once you publish the ad, I don't think you can change it anymore. Even over here. What can I click on? Why is it green? Go ahead and click on. Click on. Let's go back to go back to go to the creator studio. Click on that blue button. Yeah. Yeah. Yes. See Facebook, they keep updating all their stuff. That's a whole new layout that I've never even seen. Check the box to the left. Yeah, just edit post. See, I've never seen this part of Facebook at all. This is just updated right now. It probably is. It's something else because then we'll change on you. Okay. So go ahead and yeah. Perfect. So get know the girl behind the brand. Maybe take out. Maybe take out. Yeah, take out that. Perfect. You think that's enough room? Put an exclamation mark. Put an exclamation mark after brand. Yeah, behind the brand. Because brand that information you're showing up. So get to know the girl behind the brand. Perfect. That way. Okay. And then hit save. Okay. You're good. We're good. Perfect. Okay. So let's go to the As Manager. Okay. So here's that looks better. Perfect. Okay. So here's the deal. Here's the deal. Daddy, do we press or no? No. Scroll to the bottom. Go to bottom, down, down, down. Make sure everything is good. Keep going. Okay. So that's the pixel. You always want to make sure that your pixel is the correct one right there. Always make sure that that's good. And then go ahead and publish. Hit the green one. Did you say publish? Yeah. Hit the green one. And you're good. So now that ad will go into review and it'll be approved later on. You'll get a notification. You may even get an email when it's ready to go live. When everything is approved. So X out of this top left. Yeah. Yeah. The top left just hit that X. X out of this. Right here? Yeah. So this right here, this is what we just worked on. These three tabs, campaigns, ad set, and ads. Right now you're in the ad tab. So click that middle tab, ad sets. So this is what we're titling Houston. And then click on the first campaign, the first tab. That's what we're titling. We titled it video views, intro video. So the titles are very, very important. Just so when you look at it from this view, you can know automatically know what ad that is. So you don't have to worry about turning this one off because it'll turn off at the end of the month. But what you want to do is make sure you know your billing date. So let's hit the... I know we saved it in the folder. So let's go to the billing. Let's look at the billing date. I think it's the 6th. Perfect. So December 6th. Okay, cool. And that's the card right there. Okay, good. So then here's the homework. So we're good with this ad. Here's the homework. Here's the homework. The homework is to work on ad number two for sure. Video ad number two. Okay, video ad number two on day eight from tomorrow, eight days, which is the 23rd, that new video needs to go live. That's when we start capturing leads. And then also what we'll do is... In fact, let's do that now. Let's do that now. Let's go back to the ad manager. Click on the tab ad manager and then click your folder. Go to the ad manager folder at the top. And let's go to custom audiences. Let's start the audience. I'm pretty sure we can start it now. Okay, so let's go to create audience. To the left, create audience and custom audience. And what we'll do is we'll just get it started now. Let's start video. Click on video. And then click inside, choose a content type. Click that. Here? Yeah. Okay. And we're going to go with 25%. Let's go with 25%. People who watched at least 25% of your video. And then click right... Click choose videos. And then let's see if we can find... Yeah, hit the page, hit the drop down and go to your... Go to that. That's that page. No, right below it. Right there. That... Yeah. So let's go to the right page. Perfect. It's there. Okay, cool. So click on that one right there and hit confirm. And then what you're going to do is you're going to title it. So we're going to title it, hit confirm. We're going to give it a name right below. We're going to give it people. No, that it's already 25%. So leave that. Just go to the audience name. Name that right there. So intro video 25%. Intro video 25%. Perfect. So as this goes live, Facebook is going to start capturing the data of those who are watching at least 25%. Those of the people will retarget from this point on. From this point on, you're going to always want to retarget this group. Because from this point on, this ad is going to run the whole month. I truly believe you need to leave this ad running at all times. At all times. But we'll start with 30 days for now. It's just because there's 3 million people there. You ain't going to hit that many people at all at all. So why not just let it, let it ride. Like let that video ride. And if I can send out an intro video and then hit people with my next ad of those who are watching it, like that's going to be a good audience for you. So hit create audience. Okay. So say for example, like we have it, stay there hit next. Hit next. Okay. And then done. Okay. So like we currently have, have it set to go for 30 days. Can you ever change that? So say for example, if you wanted to run like $5 a day and just let it run. Yes, that's what I would do if I were you. So that'd be 150 a month, but it, and it would run all the time. Like I would, and it, I would do that. I would do that, but let it run for 30 days. And then if anything, you could just, you could just extend it. So we can go back and change it. We'll just do a need to change it before, before that 30th day. That is, yeah, yeah, we'll want to do that. Yeah. Yeah. We'll want to, we'll want to change it before the, before the 30th day. Because that'll let us know what it's actually doing, I guess. Oh yeah, for sure. We'll start seeing numbers on it for sure, for sure, for sure. Now the budget's not the highest. It's not, that's not the highest budget, but at the same time, that's why, that's why I would rather have it on a lower budget and let it, let it run. Let it run. Like even let it run, even, even lower than five bucks a day, you know, which is where we're at right now. We're under five bucks a day with it, but, but it's an intro video. It's video views. And I, again, I want it to always run. Let it always run. Let it always capture me an audience. Let, let everyone see me for the first time as an intro video. And, and, and all I'm going to do is spend ad number two and on retargeting everyone who keeps watching that first one. Got it. Because if it's always or constantly running, then it's always going to be capturing new people to my audience. Is that what you're saying? Yes. It's going to always be adding more people to that custom audience intro video, 25%. And if I can keep retargeting those people with future ads, that's where my audience really starts to get to know me. That's where my city really starts to get to know me. Everything about Facebook ads is retargeting people who engaged with your previous stuff. That's what it's all about. So, so that's where most drop the ball. Most will run one ad for a couple bucks, shut it off, and automatically bitch on how their ads didn't perform. It's like, dude, you ran it for five days. Like what, you never ran it again. Like, what are you, right? So you can't do, you don't, you can't do it. It's all about retargeting. It's all about running ads consistently and retargeting those who are watching your stuff. If you're not doing that, there's no ROI. Right. That's why it's so important to run ads consistently and build it around one main campaign. Have one carrot that we're going to dangle. And that one carrot is our buyer guide. So if I can constantly run that every month and retarget people who are watching my videos, people are going to start downloading it because they keep seeing me because I keep retargeting them. That's the person that saw me in video number one. Now we're on video number nine and they keep seeing me. Right. So, and because you're targeting such a small area, that's the real brand recognition really starts to take over. You're only targeting a small area. So it doesn't take that many videos before that whole town's going to know who the hell you are. I'm telling you, after a few videos, Felicia, you're going to be going out of the grocery store. People are going to recognize you. This is like having a commercial. Like this is literally running a commercial 24-7. And so it's just now you're going to be on people's cell phone. Now you're going to be in people's Facebook newsfeed. It's the same thing. This is a commercial for a fraction of what you would spend on TV. You know what I mean? And guys, it makes me. So keep that going. So here's your homework. So in closing, because I got to jump on another car right now. Here's the homework. The homework is to get that second video done. At the end of that two minute video or whatever it is, you're given a tip on buying. At the end, there's that call to action. There's that call to action. And at that point with this video, there's a send message button. We added send message. But in the second video and on, every video is going to have learn more. So the call to action in the last 10 seconds. Hey guys, and by the way, click learn more. It'll take you straight to my webpage where you can download your free buyer guide. In this buyer guide, I talk about this, this, and this. You don't want to miss out. Click learn more. It's free. You can go over to my page and download a copy now. Right. So something like that. That's the call to action at the end of every video. But go back to Cartier real quick. Here's another homework. Here's another, another, another very, very important part of our homework. Go to click on my pages. Here's what I want you to do also. This does not have to be a two minute video. This can be, this can be a, a, a 60 second video. But here's what you want to also do. Click on let's clone. Let's clone one more page. Clone, clone the agent call confirmed. Clone that one because that has the social media icons at the bottom. Now we'll keep the social media icons. We'll keep it because now this is going to be the thank you page. Change the page name. And this is going to be buyer guide. Thank you. Buyer guide. Thank you. And then throw this in the buyer guide category. Here's your other homework. Yeah, we got to get these two pages up and going. But what's, what, what, what the homework is, is for you to go to clone it. And again, as we come into a page, the first thing we're going to do is change the settings, change the page title. Make sure that that reflects and it shows the right verbiage on what we're trying to, you know, because the public, they see that in the page tile. We'll clean all this up later. But the SEO parameters page title, that right there. And just put, put, put, um, put thank you or put schedule your call now. I would put schedule your call now because here's the deal. Here's the homework. Here's what I'm going to tell you to do. Go ahead and put schedule your, your call now. What? Okay. Okay. Schedule your call now. And then, and then go, and then take out the agent strategy scheduling and then just go down and apply. Always click that green apply button. Okay. Cool. So here's the homework and go ahead and just save, hit the action, save progress, publish live, and then return a dashboard. And at least we just have the page up. Here's the homework on this thank you page. Here's what I want you to work on over the next eight days. As people, now let me share my screen. Let me share my screen so I can show you what I'm really, what I'm really talking about. So go ahead and yeah, change that, schedule your call now. That's what I would put schedule your call now. Okay. Perfect. Okay. So close and then, and then actions and return to dashboard. Okay. Cool. So, so here's, here's the homework and I'm going to show you on, on my end. Okay. So let me, let me share screen and come over to my page real quick. Okay. So here's, here's the deal. As people go to your landing page and they, and they, and they enter their name and email, they're then taken to a thank you page. Right. That's the thank you page that we just set up real quick right now. But here's what I want you to do on that thank you page. I come in, I, I, I download your stuff. I put my name and email. I come to your thank you page and here's what I'm recommending you do. When I come to that thank you page, I should see a video just like this. So boom, I just came to your buyer guide page. I enter my name and email. I click submit, send me my, my, my buyer guide. I then come here. This video right here should be a short, it could be, it could be 60 seconds, but here are the four points that I want you to touch on. And I'm recording this too. So I'll send you the recording, but jot this down just in case you want, you want to jot it down. Here are the four bullet points that you're going to hit on this video. Simple video, simple, simple video. Same style as what you did with the other one, that intro, that cell phone with you in the, in at the home office that it looked like. That's a perfect video. Perfect. It can be the same thing for this one. Here are the four bullet points. Number one, you're thanking them. This is someone that just came to your page. They just entered their name and email. They just downloaded your buyer guide. Thank them and show gratitude. Thank them. Thank you. Thank you. Thank you. Thank you for downloading my 2021 buyer guide in this buyer guide. You're going to learn this, this, this, and this, this, and this. That's number one. I'm thanking them. I'm thanking them. Number two, I'm introducing myself. Hey guys. And by the way, I'm Felicia. I've been in the industry for the past 20, 12 years. Here's why I'm, here's why I'm passionate. Here's why I'm so excited. Here's, here's why I'm, I'm, I'm optimistic on the future. I'm just introducing myself. Right. I'm a buyer's agent. I've been working with buyers for the past 12 years. I'm just a, it's not pitching who I am. It's just a simple intro. That's number two. I'm introducing myself. Number three, I'm telling them to check their email. I just sent you your, your buyer guide. Check your email. Sometimes it may land in spam. Check that just in case. But the title of the email is going to be your 2021 buyer guide. So I'm just, and you can name it whatever you want, but the subject line, the title of the email, let them know what that was. So they can be on the lookout for it. And that's bullet point number three. Bullet point number three is check your email. I just sent it to you. It's titled your 2021 buyer guide. You'll be able to click on that email and download your copy right away. And also be on the lookout because I have future emails that are going to be coming your way that are going to educate you on the process of buying. You're not going to want to miss one of them. So make sure you check your emails. So that's number three bullet point number four. I'm telling them to click the button to schedule a call. So that's the fourth bullet point is that I'm telling them, I'm saying, Hey, and by the way, if you'd like to jump on a call where I consult you and I give you all my secret strategies on putting you in the best position possible to purchase your next home, click the button below. It'll take you straight to my calendar where you could schedule your best time. I can't wait to talk to you. And again, check for your email. You're not going to want to miss that PDF. You guys are going to love it. Talk to you soon. So number one, I'm thanking them. Number two, I'm introducing myself. Number three, I'm telling them to check their emails and continue to check their emails. And number four, I'm telling them to click the button to schedule a call. That could be all done in a one to two minute video. But that's powerful. That thank you video is powerful. Not only did I see her video ad, but I'm also seeing her again on the thank you page. And then as these emails start to go out, which we'll get into later on another call, but as those emails go out, that's why I sent you the other pages. Let me go back. That's why I sent you, well, the pages that had the video, which is this one right here. But as the emails go out, those emails should be educating me on that buyer guide. So for example, the first email goes out, that's the link to download my buyer guide. That's the PDF. That's the first email. But the second email, we're going to set those up in a drip system in the sequence. We're going to have those automated. I would have 10 emails ready to go. So as email number two goes out, email number two is talking about page three in the buyer guide. Email number three is talking about page five in the buyer guide. But in these emails, what I would do to take it up a step further. Now again, you don't got to do this now. We'll do this later on, but I'm just planting the seed. In those emails, not only is it text, hey Dave, this Felicia just wanted to follow up. This is email number four. Hey, I know a few days ago you downloaded my 20 21 buyer guide. Do you remember on page nine when I was talking about the importance of your debt to income ratio? Here's what I meant by it. Click here to watch a one minute video that I just put together with a clear explanation helping you on this tip. Click here and then boom, when they click, they come to a cartridge page where it's you on video. And it's it could be a short two one minute video talking about that specific tip on page nine. Okay. That's down the line. That's when you have more time available. That's when you could put all that together. But that's, that's what I would do. So as that, that's why those pages that I sent you that have that other female in each, on each page, that's all she's doing. That's what I advised her to do. She did it. She knocked out a video for every part of the damn buyer guide. And that's just the, and the whole reason for that is because video, video, video, video, the more I can keep seeing your face, the more you're going to psychologically indoctrinate me, which gets me to like you, know you and trust you. Because I keep seeing your damn video. Not only am I seeing it with a Facebook ad because you keep retargeting me, but I saw it on the thank you video on the thank you page. I'm now seeing it in all your emails. You're taking me to a page to, to, to, to watch what that tip is. You got me. You got me. Like psychologically, I'm already knowing that I believe you. I'm already knowing that I know you. I'm already feeling like I trust you. Right? It's not your generic image of a house. It's Felicia in the flesh. You know what I mean? So there's magic behind that. We'll get to that later, but, but, but I just wanted to plant the seed. So, but, but right now it's, it's, it's, it's, it's the thank you video. It's the thank you video. It's the thank you video. Work on that. Thank you video for the thank you page. That doesn't have to be done right now, but, but knock it out in the next week or so. Because that's a video that can go on the thank you page. If you're not going to put together videos in the email sequence right now, that's fine. But at least on that thank you video, let's, let's get them, let's get them, let's get them to see you again. And again, bullet point number four is to get them to smash that yellow button and schedule a call. Okay. Because at the end of the day, I need you on the phone. I needed to, I need to be talking to you. Let's keep it real right at the end of the day. All this stuff could sound pretty, but unless I get people on the phone, it don't matter. So right here, I'm trying to get them on the phone. I'm trying to get them to schedule that call. And then also that's why the emails are so important. That's why I'm telling you to take it up another level on the email marketing and put your video out there. Because as you can see these videos, the pages in the emails, take me to a cartridge page with a video with a button. So for example, if I, if my buyer guide is on 10 tips, I'm going to break those 10 tips down via email, but I'm also going to do it via video. And at the end of my video on email number four, where I'm talking about tip number four on page nine. It's a one minute video me talking about that. At the end of that video, this is email number four. At the end of that video, there's a call to action. Hey guys, and by the way, if you like to jump on a call, where I give you all my tips and tricks on what it takes to get you in the best position to buy your next home, click the button below. It'll take you straight to my calendar where you can schedule your best time. Can't wait to talk to you. If you dropped a video like that, and there was 10 of them lined up, automated, all in an email sequence, and we're telling people to click the button. Trust me, it's all about the top of the funnel. As long as we're running Facebook ads, that's the top of the funnel. I need to fill my pipe. I need to run those ads at all time. As long as I can do that, this back end is going to be full of people going through my process, scheduling a call. The ultimate goal is for Felicia to wake up every six day with three, four new appointments on that calendar. And you didn't lift a finger. These are all people that are interested in buying because they're coming through your process. Excellent. So that's kind of what needs to be done right now is that thank you video, and then your video for ad number two, and then the landing page on the thank you page. Just touching that up. But we'll schedule another call, and I'll help you touch those pages up for sure. All right, thank you so much. So let's let this ad go live, and then let's chat next week, and then we'll go from there. All right, good deal. All right, Felicia, thank you so much. Have a great weekend. Thank you, thank you. Okay, bye.