 Hey, welcome back, everybody. Jeff Frick here with theCUBE. We are at Oracle Park in San Francisco for a really special event. It's called Sports Tech Tokyo World Demo Day, really bringing together a bunch of innovative companies in the sports tech space, really with a focus on not only sports, but beyond sports, and we're happy to have really one of the key players here that made this all happen from Dentsu. He's Fumihiko Nakajima, the senior director of business development from Dentsu. Welcome. Hi, nice to meet you. Yeah, absolutely. So for people that aren't familiar with Dentsu, give us a little overview of Dentsu the company, and then we'll get into the specific event. Yeah, Dentsu has a long history focusing on the broadcasting rights and the sponsorship for event globally, but combining such kind of global asset and new technology to create a new business in the sports industry and beyond the sports industry. So a pretty interesting way to do that. So you didn't just go find some interesting companies, you guys have created this event to bring a lot of companies together, demonstrate their technology. What is kind of the thinking and how did you guys get involved? Yeah, combining the new asset and the technologies and the global asset. There are a lot of Japanese company, global brand, SoftBank, Itouchu, Sony Music, Microsoft, and CBC, such kind of companies very interested in creating new business with innovative stuff all over the world. So that's the basis of this event. Right, right. So you get the Tokyo Olympics coming up in a year, so that's kind of a catalyst to make all this happen. Is there anything special that you see between kind of sports technology and managing teams, sports technology applied to the athletes, and then sports technology applied to the fan experience that you're most excited about? Yeah, that's correct. And this is the beginning, the next month, the World Cup, the next year, the Tokyo Olympic and the Paralympic we have, that's the beginning. So you know the sports and the live entertainment, beyond the live entertainment, health care, biometrics, biomechanics, from the point of the sports, but we enter into the new field and explore the new business field with the great startups, and in the readers and the bases, the food joining these communities. Right, right. No, it's pretty interesting because the company spends so much money now on the players and really look at them as investments. A lot of players get a hundred million dollar contracts now. So it's pretty interesting on kind of the health care and the, like we talked earlier, sleep and nutrition and all these things to keep that athlete performing are really applicable to everyday people like you and me. Yeah, you know the dent has more than one century history in marketing and branding all over the world. And our assets, such kind of properties and the global network will really help the new technologies and new startups, the new business field grow rapidly all over the world. Right, it's interesting too that so much of the stuff around the sports, you talked about sponsorship and rights beyond just the score is so important these days to feed the 24 seven new cycle to do fantasy sports, the changes in the gambling law. So there's so much stuff around sports that's beyond the sport that's watching this industry grow and grow and grow. Yeah, it's a very interesting point. We know the new legal, we will need a new ring and a new set up structure for the new business. In this sport, Tokyo, a lot of the specialists joined to help such kind of structures for the futures. Right, so before I let you go, it's a busy day. Have you been to this park before, home of the Giants? What do you think? Yeah, very, very special day. It will be very memorable day. That one of the best historic venue in America, the San Francisco Giants Stadium or Group Park, we're really excited to share our progress, our concrete progress and want to expand our trial to all over the world. Great, well thanks for inviting us and we're excited to watch the story unfold. Yeah, thank you. All right, he's from ECO, I'm Jeff, you're watching theCUBE, we're at Oracle Park in San Francisco, thanks for watching.