Joseph Turow on How Media Informs the Public on Nursing





Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Jul 20, 2011

Joseph Turow, the Robert Lewis Shayon Professor at the Annenberg School for Communication at the University of Pennsylvania, discusses in this video about the media's storytelling and the strength it has in influencing viewers' knowledge of nurses.

"Some people say TV is just storytelling," Turow said. "But research has shown that people learn about occupations through stories. The challenge is to convince storytellers that depicting nurses in realistic, positive ways will work with audiences, and the trick is to find constituencies that will help to push that idea in persuasive manners."

  • Category

  • License

    • Standard YouTube License


  1. 1

    The Brain's Role in Heart Failure - Mary Woo DNSc, RN, FAAN

  2. 2

    Aids Immunity by Gene Therapy - Dong Sung An, MD, PhD

  3. 3

    Osteoporosis in Competitive Athletes - Leah Fitzgerald PhD, FNP

  4. 4

    Plaque's Role in Alzheimers - Sophie Sokolow, PhD, MPharm

  5. 5

    UCLA School of Nursing 2010 Commencement

  6. 6

    Dean Courtney Lyder Comments on Honor

  7. 7

    HIV Risk in Female Migrant Farmworkers

  8. 8

    Drug Abuse and Obesity

  9. 9

    Care Satisfaction in Low Income Patients

  10. 10

    Physical Activity in Disabled Persons

  11. 11

    The IL6 Promoter Gene and Exercise

  12. 12

    Leisure Time Physical Activity in Mexican American Women

  13. 13

    Helping to Build a Global Community 2010 Trip to Uganda

  14. 14

    2011 OUCH! Race Series

  15. Joseph Turow on How Media Informs the Public on Nursing

  16. 16

    Theresa Brown: How Nurses Can Change the Image of Nursing

  17. 17

    Sandy Summers on Media's Negative Portrayal of Nurses

  18. 18

    Father Gregory Boyle - Keynote Speaker at 2011 UCLA School of Nursing Commencement

  19. 19

    Your Nursing Future Starts at UCLA School of Nursing

  20. 20

    Your Contribution to the UCLA School of Nursing Makes a Difference

  21. 21

    UCLA School of Nursing: Community Outreach, Research, Scholarships

  22. 22

    UCLA School of Nursing Visionary Leadership Award: Heidi Crooks

  23. 23

    Young Scholars Program | UCLA School of Nursing

  24. 24

    Nurses and Peer Coaching: A Healthy New Beginning for Homeless Parolees

  25. 25

    Simulation Lab | UCLA School of Nursing

  26. 26

    Nursing: One Student's Special Story

Sign in to add this to Watch Later

Add to