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Joseph Turow on How Media Informs the Public on Nursing

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Uploaded on Jul 20, 2011

Joseph Turow, the Robert Lewis Shayon Professor at the Annenberg School for Communication at the University of Pennsylvania, discusses in this video about the media's storytelling and the strength it has in influencing viewers' knowledge of nurses.

"Some people say TV is just storytelling," Turow said. "But research has shown that people learn about occupations through stories. The challenge is to convince storytellers that depicting nurses in realistic, positive ways will work with audiences, and the trick is to find constituencies that will help to push that idea in persuasive manners."

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