 Hey what's going on guys? Welcome to a new video. So today then I want to share with you my strategy to make as much money as possible, as quick as possible. So it's a short-term strategy then. I'm not thinking a year down the line. I'm thinking more along the lines of the next three to six months. So the idea of this video then actually come from speaking to somebody on a one-to-one call and they were saying how they were just sick of their job and their main goal then was pretty much just to get out of employment as soon as possible. So that's what gave me the idea of the video and hopefully it applied to a lot of people watching this then and hopefully helps them you guys out as well then. So that being said then let's just get straight into it and obviously we need to start with a store. Now my advice would be to start with the general store and have it based on kind of like a daily deals kind of theme. So you could call it something like dailypicks.com or grab it while it's hot. I don't know something not like don't call it that because that can be misinterpreted as something else. But just something along the lines of that tells people that you're running daily deals or sorry to interrupt guys. I forgot to mention I am giving away a free one-to-one call with me on this video. If you want to enter that draw then all you have to do is simply like the video and leave a comment down below. And if you commented on my previous video then just make sure you stay tuned to the end of this one where the winner will be announced. And that being said then let's get straight back into it. We're running things really cheap on offer because then it kind of just tells people exactly what you're doing and what you're all about. So the reason for this then is it will allow you to test products individually very quickly and then move on to the next one if it fails. Obviously if we have a one product store or a new store and we find we can't sell the product then we don't have to spend all that time creating a completely new store. So with a general store it just gives us that flexibility. Now the reason it says test products individually then is because we want to focus on one product at a time especially if you're a beginner it was very easy to become overwhelmed when it comes to facebook ads. So just focus on one product at a time because ultimately then if you do fail with the products you want to be able to realize why you've failed analyze the results and then move on and be better essentially. So the structure then I want you to use. I want you to have five collections slash niches of five different niches on your store and then ten products per collection. So 50 products in total. Now that might seem like quite a lot but at the end of the day we want to withstand a proper business here. We want people to take us seriously and if we've only got five or six products on a store it doesn't look very good and it won't take as much time as you think once you have a product page template then you can simply just copy and paste it for every single one and then obviously just adapt it to that product. So once you've done that then I want you to have two trending products per niche. So in total 10 products that you would consider a good product to go out and test on facebook. So let's say with the niches we're going to be using our dog bike cat and so on then you want two trending bike products you want two trending dog products two trending cat products and then we're just going to work our way through them one by one. We also want to make sure then that we include an upsell just to maximize average order value at the end of the day we're trying to make as much money as possible so to not include an upsell would just be silly but just make sure then that the product that you're upselling comes from the same supplier as the original product that the customer is buying. That way it's going to save you two lots of carriage charges plus the product's going to arrive together so it just removes any kind of weird questions from your customer essentially. Next thing then is I want you to use countdown timers for the product that you're currently testing. Now there's a lot of controversy about these but when used correctly and ethically they can be a great addition to your business and this is the strategy I want you to use behind them then. So the product you're testing and focusing on with your facebook has just makes really driving people directly to your product page and I want you to run a sale on that particular product for a maximum of 24 hours and you can use a countdown timer to actually illustrate that. Then at the end of the 24 hours I want you to put the price of that product back up to its original price then change the timer to sale starts in and then keep swapping it out in and out every 24 hours and then when you're not advertising that product so when that product has a countdown timer in it that says sale starts in then that's when you start advertising the other product in the same niche so you're not skewing the dates on your facebook pixel so hopefully that makes sense. Now the reason I want you to do that is because if you just don't use countdown times ethically and people keep coming on your store the next day and seeing that you're still running the same off of the same whatever then it's going to put people off whereas if they come back and they see that the product price has actually gone up but then they see the timer saying that the sale is going to start in less than 24 hours then it gives them incentive to come back on or have a look around other products or whatever it is it basically just makes people believe you are who you are running daily deals daily sales and it makes people buy into that little bit more and plus it gives people a reason to come back so they can get that product at a different price. One thing you can do as well is on your home page it's just advertise the current product that day that you're running a daily deal on because then it draws their attention to actually have a look at something and you never know if it's in the same niche they might buy that product too. Final point then is if you have the budget to do so then I recommend using the optimized theme now as it says there in brackets I'm not affiliated at all but I'm yet to see a bad looking shop to my website a shop advice store the theme in my opinion is just the best one you can buy so if you are looking for a theme that's going to convert a lot higher to be honest than any free theme then that's the one I recommend. Now I'm not saying you can't succeed with a free theme because you definitely can but I'm just saying if you have that budget and you want to give yourself the best chance possible then that is the theme that I recommend. Moving on to the next section of the video then which is what country should you be going after now the best thing to do is pretty much just follow the demand so use google trains I've just got a quick example to show you so this is the dog cool mat if you can put any search terms into here any product and it'll tell you kind of like where the demand is whether it's on upward or downward trend make sure you pick a product that's on the upward trend and then you can follow the the countries where the search term is most popular because then that tells you where the majority of the demand for that particular product is. If you can though stick to EU it's just much much much less competitive than US I did a video on the best countries to target so make sure you target ones that have a high English speaking proficiency so make sure you go check that video out but just to kind of give you an example then Oblo did a study they're the ones they're kind of like the main bridge between Shopify and AliExpress so they know they get a lot of data through so they can do studies like this and if you just look at the 2017 total orders just look at the size of the US compared to every other country that just shows how many people actually drop shipping to the US versus other countries so in terms of competitiveness then your best chance stands outside of the US in my opinion I mean if you just look at this the US versus just the rest of the world it's still outperforms it by quite some so moving on then the reasons behind this then is it will convert higher and only increase as popularity increases so if you pick a product that's at the very bottom of its kind of peak then as that increases there's going to be more and more people looking to buy that product and therefore your conversion rate should increase final point then try and source product in the local country use the ship from menu on AliExpress just purely because the quicker the we can get our product to our customer then obviously the better so just to quickly illustrate how that works I'm on AliExpress here make sure you choose the country that you're going to be selling into wherever the demand for that product is search for your product and then this little drop down here you can select all these different countries which you can source products in so if we're shipping to Denmark then these are the different options there's even products in the UK which you can see but if we were to get something a bit closer I don't know let's just choose Germany we can pick on let's go for the most popular products we can have a look at this then and just see just to illustrate kind of how quickly you can actually source your products on AliExpress so if we just choose Germany we're not delivered to Denmark in fact let's try the UK so five to 15 days as you can see is a lot quicker so the reasons behind choosing a seasonal trending product then is because it will sell pretty much immediately brand heavy products like clothing or parallel watches things like that there's a kind of things that people need to be reminded about over and over again whereas if it's a trending product then it's in demand and it's the kind of product where people don't care what brand it is then it's the sort of thing that people will buy an impulse and what I mean by that then is when they see it as long as it's on a good store and you're selling it for the right price they'll just buy it there and then so when it comes to thinking about what kind of products to sell start thinking about in your mind and think weather related things because obviously especially in the UK as soon as the sun starts to come out people are in a better mood they're spending more and more time outdoors so think about things they care about or that they're sociable with so obviously the dog niche is absolutely huge and as the weather gets better more and more people are spending time with their dog outdoors so think of the kind of things that they'll need if the weather's getting hot then things like dog water bottles if you have a look at google trends you can see that the search term for dog water bottle tends to increase as the weather gets better this is worldwide too and at the moment it's just approaching kind of like the highest point in popularity so a certain product like that then would be a good idea e-packet is a must then that is if you do decide to source products from china just purely because we don't want to miss the season if a product takes four weeks which is a rare case to be honest but just in case then the weather in the UK is unpredictable and by then it might be raining again so just make sure you try and source your products as quick as possible so use that little trick i showed you where you can choose to ship products from a bit closer and then just kind of a general note stay away from anything consumable or hazardous either you'll get banned on facebook or if somebody eats it and gets ill or whatever it's just the kind of thing you just want to stay well clear of unless you have the experience and you know that you're working with a reputable supplier but just keep things simple go for generic products that can't hurt or harm anyone or doesn't need to consume plus when it comes to getting it into the country too it's going to be a lot quicker i know when i used to sell led dockers with the battery inside them so they used to come across with the batteries included it would sometimes take a couple of weeks to go through customs because they want to actually test the battery see what kind of battery is and just make sure it met the right regulation so basically just keep it simple moving on to the final part of the video then the facebook ad strategy so this is what i recommend or at least what's been working for me really well recently so i tend to i've been using cbo is quite a lot obviously from the 1st of september everything is going that way so i've been trying to get to grips with it and this has been working really nicely so start with a max of five ad sets then in one cbo campaign and make sure you choose the lowest cost bid strategy and you want this to be a traffic campaign as well because the whole idea or point of this is just to try and get as much traffic on our store as soon as possible because it's a trending product the product is going to be in demand so you don't necessarily have to go out tell people tell facebook to find people who will purchase because if it's an in-demand product then all you need to do is simply getting on our store if that makes sense so put the daily budget as a hundred pound now i realize that's quite a lot so make sure you watch it every six hours and keep an eye on the cost per click as well as long as you're getting clicks for under 20p then to me that's a pretty good it's pretty effective but obviously if you're watching it then you can keep an eye on the kind of numbers you're getting if your cpm starts to creep up um starts to go the opposite way so you start spending 20-30 pound on the cpm then that's very expensive in my opinion but the main thing you want to keep your eye on in cp is your cpc if you can keep that under 20p then you're getting pretty cheap traffic each asset then in terms of structure you want one interest related to the niche that you're in and you want to flex it with engaged shoppers now in terms of the size of the interest or how broad you want to go it's completely up to you but just make sure the audience size is around about one billion people and make sure this interest then is relevant to your niche in the most specific way possible so if you're going into the cat niche for example try and pick interests that are related to people who own cats so things like cat training if that exists or cat foods or cat brands or cat shops now a word of warning as well is make sure they're purely unique to cats because i've seen people target shops that sell cat food but there'll also be shops that sell dog food as well so it's not an interest that's specific to cat owners if that makes sense so let it run for two days then have a look at the numbers um i typically do this at midnight if you follow me on instagram you'll know that for whatever reason i've always just traditionally done it at midnight um and duplicate all the winning ad sets at midnight into another cbo but make sure the objective of that right now then is purchase campaign and then double the budget and what that's going to do then is this basically just going to tell facebook that you found the right audiences that are performing well but this time we do want to go after purchases because we're driving a significant amount of traffic spending a hundred pound a day at 20 people click um i think that's going to be approximately 500 visits a day so you're going to be getting the traffic so now we want to build on the purchase event data and essentially this is what it's going to do and it's only going to be doing it because you're only duplicating the winning ad sets you're only going to be driving or showing your ad then it to the most highest quality audience if that makes sense so duplicate the winning ad sets at midnight so start a new campaign at midnight make sure it's a cbo make sure it's a purchase campaign objective and double the budget and that is typically what i'll do then in the first kind of week and then if you want to build on that if you have the budget things are going nicely then this is just a kind of extra stuff that i recommend running alongside and i typically keep all my lookalike audiences and retags in ads in separate campaigns as well just because i like to keep my ad manager neat and tidy so to build on then what we've already discussed to be honest there's nothing really new here you've probably heard me talk about it in other videos however if you're new to the channel then i'm going to go for it quickly with you now so what you want to do then is create lookalike audiences based on the highest quality traffic as soon as you have 100 people so as soon you have that custom audience that has a hundred people in then you can build these lla's and typically they're going to be the kind of audiences as well that convert the highest so definitely start experimenting with them as soon as possible and the ones that i recommend then or in terms of the highest quality you want the for your content that you want the people who have for your content if that's a word you want people who have added to cart combine that into one audience you want your purchases and then you want your video if you use 95 percent or 75 percent if you're using a video ad of course if one lookalike audience approves a winner then create another lookalike audience based on the same audience so let's say you've based a lookalike audience on the purchases and that audience is going really well then create another lookalike audience based on that same audience because you can actually create more and more lookalike audiences based on the same custom audience if that makes sense any questions at all by the way um feel free leave a comment down below i always get back to every single person in terms of retags in ads then you want to retag it so create custom audience that's going to include all your view contents all you add to carts um and you want to retag it all of these people with the exact same ad because it's a trending product it's the sort of thing that somebody's going to buy at some point so when they first come on your store they might not want to buy it they might get distracted so simply just showing them ad again and again and gives them more of a chance to actually remember that you sell it and actually come back and buy it final point then just to finish the video off is everybody who's purchased everybody in your purchase um custom audience um retag them all again with the different products but in the same niche including a discount code so make sure it's kind of like a loyalty ad so you can say hey thanks for shopping with us here's 20% off your next order and then you can have like a carousel ads of all the different products in the same niche because of course they're going to be relevant if they've bought a product in the cat niche then showing them all these other different cat products are surely going to be relevant to them and offer them a discount code as well it builds that relationship it shows trust it shows that you're genuine and thankful for them shopping with you so it just entices them to come back to you and spend even more money and that means something guys that is the whole strategy if you're still watching the video thank you very much hopefully you've got some use out of this if you have and you put this into practice i'd love for you to come back and let me know what kind of results you get and that means that then if you enjoyed the video please do make sure you leave a like um and help me get to five thousand subs we're going to hit it within a week i think which is just absolutely mind blowing to be honest um and if you want to enter that one to one draw then for a chance to win a call with me make sure you leave a comment down below and that being said then let's get into announcing the winner of the previous video so here we are then guys on my previous video um top 50 products to drop ship in 2019 um it took me hours and hours to put this together but you guys seem to enjoy it so it's all worth it um so i'm just going to take the url top left head over to the random comment picker so this these competitions by the way are 100 random i don't pick the winner um and the winner of the previous video then is Omar's gym so thank you for the video thank you very much um reach out on instagram we can get a quarter range and guys if you want to stop trying your luck um you can actually just get straight down to business and book a call with me straight away there is a link in the video description down below if you want to do so um but no worries if not um please do keep commenting on my videos and i'll see you in the next one