 It makes us feel good because our food is a nostalgic taste. It's a very much like a taste of home. So when people like it and they get that feeling, it makes you feel good. During COVID for me personally, it was a, so I grew up in Massachusetts, my wife's from the Cape, we would eat lobster rolls during COVID. And it was like a thing of like a reminder of home. Cause it's like we couldn't fly home. And so it was just like driving to a place to have lobster rolls was the moment. And it was really special to your point. It was celebratory. And like freeing during COVID. It was like, that's the thing. It was like, we felt free.