 All right, coach, welcome back to the channel. Today, I want to show you a case study from a coach that we worked with earlier this year on one specific promotion. He added an extra $10,500 in one month with one promotion. All right, I'm going to show you step-by-step how we did this. And if you want help with something like this, feel free. There's going to be my number that posts on the screen. You're going to see multiple ways to get in contact with me. So if you want results like this with your business, reach out. So we're going to go through this piece by piece. So first, I want to break down his situation so you can kind of understand, get some good background. So first, he was doing around $7,000 to $8,000 a month with a mix of one-on-one clients, small group training, clinics, and he was running quarterly camps. He was normally running like one clinic per month. Some months he would run more. It kind of depended on the holiday structure during the year. But on average, he's running like one clinic per month, normally three or four camps per year. And he was doing this full-time. So this wasn't like a part-time coach who was already doing it full-time. And the good news is he had been tracking the data of his clients, non-clients and previous clients over the years. So he didn't have the best system in place, but he had like a notepad had everyone's name, number, email. And at the end of the day, if I work with someone on a promotion, I have to have that. Otherwise like it's gonna be really difficult to reach people, all right? But he had kind of an old-school setup, but it worked. And he had done a really, really good job of keeping track of every lead, every customer, anyone who used to train with them, all in his notepad, all right? Next is the way he was running his business it honestly wasn't the best setup, but it was working for him. Most clients were committed, but they were on month-to-month agreement. So it was set up to where like they're paying monthly, but they could kind of cancel whenever there wasn't like a 30 or 60 day cancellation policy in place. But that wasn't really that much of a, wasn't really that big of a deal for him because a lot of his clients would stay every month. So he's dealing with committed clients, which is good. And the problem though is like, none of them were ever signing up for longer-term agreements. And that's what he wanted my help with specifically. And he never sold a package for more than $500 upfront, which honestly is pretty common. Like a lot of coaches that are in this industry, they'll sell things where it's either like buy the session or a bundle of sessions. A lot of coaches have never made a sale over $500 upfront. And that's pretty normal. A lot of coaches that we work with, like if you watch our channel that you see some coaches charge 3K, 5K, we've worked with a coach that charges $1,500 per month on two-year agreements. We've seen some really elevated prices out there, but this coach in particular had not charged more than $500 before. And the previous promotions that he ever did, it was just free trials to new prospects. And he would run that like three or four times per year. He wasn't aggressively trying to run a promotion to his customers. He wasn't trying to kind of do anything outside of the box. It was just like, you can do a free trial. We only offer this once every three months type of thing. Outside of that, there was very little marketing. And here's the thing. Most coaches that operate in this industry, they're not doing any promotions. And I realized this because like I talk with coaches all day, every day. We're dealing with over a hundred and at this point, 165 coaches in our mastermind program. And I talk to coaches every single day out of the week. And I ask coaches like, how are you promoting and how many promotions per month are you running? Most people don't even know what that means when I asked them how many promotions are you running? And so this, his situation was pretty normal. And the reason why he reached out is like, he wanted to try something new and bring in more revenue than what he had been doing in the past. And he wanted to really like be aggressive with a promotion. And you see here on the screen, like he would rarely send offers to his email list even though he had one. And he would never send offers to people via text. So at the end of the day, that's our bread and butter. It's like, we help coaches set that up. And so that was his situation, all right? Now let me show you like what he wanted to achieve. That this was his goal. His goal is he wanted to create 10K of added income with one promotion. So 10K on top of what he was normally making per month because he had steady money coming in every month, but he wanted to make 10K on top of that in one promotion. And so what we did was we kind of reverse engineered what the offer should look like, how much is it, what's included. And we realized the price for this should be $1,500. So it's $1,500 upfront for six months. And if the customer stays, they're automatically being billed 1,500 every six months. And the cool thing about that is like anybody that buys this, that all renews, that year they're paying 3K, all right? So we realized, okay, if he wants to make 10K and the offers for 1,500, he needs to sell seven units to reach his financial target. And what we did was we set a clear cut 10 day promotion with a deadline. And the reason why the promotions work is because there's a sense of urgency and it's normally for X amount of people. So when you have that in place and you have deadlines with your offer, people take advantage. If it's very open-ended as far as what the offer is and there's no deadline, it's easy for people to just wait and say, oh, I'll do it next month or oh, I'll do it in the summer. We don't want that. We want people to take action now so they buy it, all right? So what we did was we had an intro awareness email. And all that is just, if I can just kind of explain it to you, that just gets everyone who is on your customer list and everyone who used to be a customer and everyone who is a lead, that just gets them interested to start paying attention to their texts and their emails. So it gets people's attention before you start the promotion. Then what we did is we set up a hook text to generate yes responses. And that is a question that's very specific that we send out to clients, past clients and leads, people who haven't committed yet. And the goal is to get people to say yes. Then from there, what we do is we look to drive phone calls but what we did is we took that same hook and we copied and pasted that to Facebook and Instagram. And so this coach was really aggressive. Like what he does, he took that same hook, he created videos about it to drive responses and he also ran polls on social media. It's like on Instagram specifically to where when you put a poll, which is like a yes, no, you can see who's responding, you can see who actually sees the poll and you can deem them and you can reach out to them. And that's kind of the whole reason why I wanted him to do it on social media. It's cause like he had a decent sized following. Obviously not everyone who follows him is gonna be interested in his service. But I realized we could get a few of those people from social media to take them up to get on a call, all right? And we took the same hook, put it on his email newsletter. So this way people were seeing a text, they were seeing something on social media and they were getting an email from him all within a very short amount of time and everything was set up to be a funnel where we funnel all of the parents to a Zoom call. Now, what we've seen is like, if you get on a Zoom call with a parent, they take it more serious. You don't have to do that, like you could do it over the phone, but a Zoom call, it's different. You can share your screen, like how I'm doing right now. You can break down the offer. It's very visual. It's easy for someone to understand versus just listening to you and not really writing anything down. And the other cool thing about Zoom is you can record the call and send it back to the parents so they can review it. Cause like sometimes if you talk to a mom, they're gonna need to review the information with their husband. Like they're not gonna just commit right on the spot. So having this done on Zoom is a huge benefit. And we've seen coaches that run promotions and I've been testing this over the last two and a half years now cause I've literally done this hundreds of times now with coaches, but coaches that do it on Zoom, I'll perform coaches that do it over the phone. So just know that, all right? And that was the goals. Everyone who was seeing these messages get onto a Zoom call, schedule the call, all right? Now here are the results. And it's important that I show you this, okay? So within five days of starting the promotion, the coach generated 29 scheduled calls, 29 scheduled calls. So these were people that were clients, non-clients or leads, all right? And each call, what we did, we ran it the same way. I had him set up on a script. So it was like set up in different sections and there were three different sections on the call. And because he stuck to the script, he wasn't like getting to the next call worried about what he was gonna say. He just had the structure down, knew what he was gonna say, knew how he was gonna present the offer and knew how to place strong urgency, which is what we talk about here, number three. And this is the thing. If you have a specific offer, you need to have urgency tied into that offer, all right? And that's why like he got the result that he did. So he had seven people purchase within five days. So his goal of 10K was met within five days of starting the promotion, all right? And if you go back to number two, you'll see that five people couldn't make it to the call. So there was actually 24 people that he spoke with, seven took him up on the offer. Now, I'm gonna show you something cool on the next page and stay on this video. It's because like you're gonna kind of be blown away by something I'm gonna show you, all right? So he made $10,500 of added revenue for the month. And now he has seven clients on the six month contract, all right? So the seven people took him up on the six month promotion. And if they all renew in month six, which like it's set to renew, so if they don't cancel, this one promotion was worth 21K to this coach, all right? 10,000, 500 on the front end and 10,000, 500 on the back end. So the goal is service these clients, do a good job with these clients. And ideally we're getting referrals from these clients. So it's not just the 10,500 on the front end, it's what happens on the back end. Like are these clients staying? Are they referring? So this promotion is gonna end up making him like a ton of money, all right? It already has. But what happens on the back end is super important, all right? Now let me show you why this worked so well, all right? Number one, his audience had, have never experienced an offer from him ever. So like he wasn't ever really marketing hard directly to his audience. So it was new, they've never really seen anything from him before. So it was like this shock in the system that people wanted to take advantage of. Number two, and this is really important and I don't say this lightly, like he was aggressive getting in front of people and he was clear with the urgency. And there's two different ways people run promotions. They set it up and then they just hide. And then the aggressive coach who sets it up and they hunt, that's the person that's gonna sell out within a short period of time, all right? Next was he was clear with his objective. Like he knew he needed to get seven people to close into this offer. And so what he did is he put his head down. Like he carved out a week to just put his head down and be like, this is what I'm doing. I'm gonna take a bunch of calls. And he told me when he got done, he has never taken that many calls in his life since he started his business. So he took more calls in that one week than he ever has, but now he has the confidence to continue to do this, all right, and run more promotions because now he sees what's possible, all right? Next is, and again, I talked about this earlier on, but he had people to reach out to. It wasn't like he was just posting a flyer to social media and people were responding. That's not what we did. He had a list of people to reach out to and his hard work over the years being organized, paid off. Even though he had literally all of his contacts on a notepad, it paid off that he stayed organized, all right? I know a lot of coaches that don't pay attention to that at all. And that is a key indicator for me if someone's gonna do well with this, if they have organization on that side of the business with the data, all right? And I'm gonna show you two more things. So here's some bonus stats and this is really cool because you need to know this, if you run a promotion, it's again, it should bring in more income that month than you typically bring in into your business. But what happens on the backend is really key. So what happened was five previous leads who saw his offer became clients on his month-to-month program because he decided to reach out with the offer. They didn't take him up on the offer but they ended up joining his program, all right? So those five clients, that's adding an extra $1,000 a month into his business. Some of those people might upgrade into his offer in the future. Some of those people might refer others. Some of those people might stay for the next couple of years, we don't know what they're gonna do but those five people are now customers, all right? And those were previous leads that were basically just dead leads, all right? The next one, and this is huge, the old clients that used to train with him that haven't heard from him in like six months, two of them got the $1,500 promotion, all right? So I want you to imagine, like clients that are in your system but they're not actually members right now, two of those people paying for something like this. So again, those two people haven't really heard anything from him in a while but because he introduced this promo, that got two of them, two out of the seven to purchase the $1,500 package, all right? That was awesome, that's huge. Next, he had his highest earning month in the history of his business. So normally he was doing like around seven to eight K. For the first time, he told me this, for the first time ever, he broke 10 K, all right? But like that month, I believe specifically he did around 17 K because of the promotion, all right? So huge month for him. And a lot of the coaches that we work with, it's pretty common. They have like the biggest month ever once they implement a good promotion. And the last two are really important. So he's more confident now with marketing and understands that this is just the beginning. Like one promotion, honestly, it can change your business forever if you do it right because if you do it right, now you have the confidence and the mindset to do that all the time. And when you do that all the time, you become the best marketer in your area. If you just do it once during the year and that's all you do, then just only expect to run one promotion per year. I don't think that's fair to your business to do that. And we want more people to join your program, right? If that's the goal, we should be running more promotions. So it's way more confident now and he understands this just the beginning. Next is he's on pace right now to run one promotion per month and he's getting creative with his offers. So he can't just run the same promotion every month like no one goes for that, right? So we have to be creative with, all right, last month we ran this, here's what we should do this month and have an actual plan, all right? Now this is super important. The last couple of things here, we have one more slide, but keeping track of the data in your business will be the difference with how successful promotions are. Example, because he had a notepad that had all of his contact info of the parents that he's dealt with over the last couple of years, like that's what we needed. We needed that level of detail. Now he could have been using some software to make his life easier. There's a million different things he could have done to improve that for himself, but like that's what he had. And a lot of coaches don't have that, they aren't keeping track of that. So if you have that, it's a lot easier to run a promotion because you have more people to reach out to, all right? And every customer is important because like you can see on this page like old clients that used to train with them that know like and trust them, like they wanted to take them up on this offer. And people who were leads that honestly were dead, like because he kept track of them, like now they're clients. So that's the beauty of like one promotion. It can not only bring in more revenue on the front end, but at what happens on the back end, in my opinion, it's always bigger, all right? Now, if you watch this and you're like, all right, I want results like that. I want to grow my business. I want to run a promotion. There's two ways I can help you, all right? Number one, if you want to join the fastest growing network of sports academy owners in the world, join our accelerator program, text me today at the number that you see here on the screen. And that sets up a quick 10 minute call with me. I just ask you a few questions. I see what you're doing. I see if you're qualified to work with us. If you are, I'll send you to a video after that call. You can see what it is that we do, see how it works, see how it's gonna help you. So that's one way we can help. A lot of coaches in that program are running promotions. We show you in that program how to run promotions. The biggest promotion that we saw last year, or sorry, last month was like right around 15K, all right? And that was through a coach that just went through our program, all right? And then we also have a copy, paste promotion club, all right? So it's called Promotions Club. And what that is is I generate the promotion for you. You just copy and paste it into your business. It is extremely simple. Like you don't need to watch any videos. You don't need to learn anything. You just take what we have, put it into your business and you start the process of running promotions on your end. And that will generate you more revenue. As long as you have your stuff in order, you have contacts to reach out to, that Promotions Club is absolutely going to help you out. And if you wanna learn more about that, go to the link in the description. You can see right there. And if you have questions for me before you join that, send me a text and I can get on a quick call and clarify if it's a good fit for you or not. That's it for today's video. Hit that subscribe button if you want more videos like this. Catch you later.