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Ironbridge Gorge Museums: How a World Heritage Site Analyses Audiences to Target Fundraising Efforts

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Published on Feb 8, 2016

In this Giving to Heritage webinar Ian Bapty from the Ironbridge Gorge Museum Trust discusses how the Trust use audience analysis to target its fundraising effort, including developing giving from small and larger donors and their recent (successful) fundraising campaign for the Museum of the Gorge refurbishment.

Ian Bapty is joined by Institute of Fundraising trainer Jo O'Sullivan who will provides an overview of the area and develops the background to Ian's case study.

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