 what's up team welcome back it is your biggest fan the real castadero i tried to record this video two other times prior to this and the batteries kept dying so hopefully this battery looks like it's good we should make it all the way through this but anyway this is video number two in a three part series on how to price your products and services and my advice but so if you haven't watched the last video go back and watch it but i'll give you a quick recap right here right now get price out of your head price does not matter price does not what you charge does not matter we think this because we're programmed to think this does not matter if we deliver enough value the cost is irrelevant if somebody's if somebody can make ten thousand dollars off of a service that we provide and we want to charge five thousand dollars for it it's a no-brainer give us five grand you'll get ten grand back but we have to be able to build the value the problem is is that nobody knows how to build value there is no school there is no class in school that we that people take on sales like i don't remember seeing the sales 101 and here's the deal the way the education system works and the way it has been working the chance of you being taught this course by someone who has any experience selling or or or is even interested in the concept behind what it takes to sell products and services successfully you probably won't get that instructor you're gonna get somebody they'll they'll they'll be able to tell you stuff from a book but they won't be able to give you in-depth knowledge because they don't they don't think about this stuff introspectively like there is not how do i put it man they do not have the level of interest required to really understand the sales process and why every business needs to have every not even every bit every individual needs to have some sort of sales process we're all selling and we don't even know it but when you when you open your eyes to this fact anything is possible anything is possible right it may it may take you some time it may take you it may take you a month maybe you a year may take you five years right but when you get there you will be there and you will be unstoppable right the you will never have to worry about anything ever again right you have to worry about money we're about about about anything right so anyway so let's get into this number one we do not we do not need to worry about price we need to worry about value how much value can we bring and what is this value worth to the person we're trying to bring it to so in the last video right we talked about right how to how to get the appointment right so we go so we went into a restaurant and we sat down we had a meal and then we say hey can I talk to the manager the manager comes over say hey you know look right this is what I do I notice your website is like this I believe you can be getting a lot more customers is there you know a time and place that we can sit on a talks more if they say no you say okay all right cool no problem I appreciate it and you never eat there again right just don't even you know um would you eat there if you want but I probably wouldn't but or they may they say yeah sure you know come sit down you know you know let's let's hear what you let's hear what you got to say right and then now you've got the meeting and then when you go in to sit down right and this is where a lot of people make a make the mistake I made this mistake I would go into a place and I would be it would be like I got a pitch right now right now you don't want to do that right you hey like is there a time that we can talk like you know where we can devote like you know 10 15 20 minutes to this thing right and I can get an understanding of whether or not I can even help you right or whether or whether or not you even really if you were even considering you know upgrading this thing or changing your website or whatever right if they go yeah sure like we can meet then that tells you that they they have an open mind to this we don't want to trick people into stuff we because the outcome isn't gonna be what we want and we also do not want to put ourselves in a situation where where the the potential client or customer has all the control so anyway so we've got this meeting and we go in and we go to this meeting when we get there we want to ask questions we never there is a place in a time for us to tell them what we do and possibly how we do it but in the beginning we don't need to that they don't need to know any of this stuff we need to know about them we need to know if they qualify for whatever it is we're selling now this is different when we were selling a product like a physical product like hair curr products or hair brushes or something like that and and we'll talk about that and it probably a different video some other time but here we're gonna stick to products and services so like your web developer or a freelancer and you're selling websites or whatever right so anyway you're sitting down with the client right and it's gonna be you know possibly the first question we can ask is you know why did you agree to meet with me here today and they got an answer that right and they can't give you a yes or no answer they can't why did you agree to meet with me here today yes they can't say yes they can't say no they have to tell you why they agreed well I agreed to meet with you here today because my website looks like crap and you can say well why do you believe that why do you say that why and they said well you know because of this because of that because and you're taking notes the whole time just writing this shit down right did they believe their website is like this like this and say well well you haven't fixed it so like is there why have you left it like this and they'll go like I don't have the time I don't have the money I don't have the resources I don't have the whatever right and if they say for instance they say well I don't have the I don't have the money to fix it you say that's understandable you know I found that a lot of businesses believe that they don't I believe I I I have I have there there is there's like a three-phrase process I'm trying to think of right now but anyway right so right on the fly you say all right I found that a lot of businesses believe that that they can't afford it but often we realize that it doesn't cost as much as they think if if it wasn't expensive as you believe do you think you would you would invest in upgrading your website and they may go if they go no then you just say well you know there's really no reason for us to talk anymore right I want to help you but if you're not open to it then you know I don't want to waste your time I your time is very valuable you got a business to run and if I can't help you then then I can't help you your food's great your restaurants great I really love it I want to see you get more business I want to see you grow but um but if you're not open to to growing your business at least in any kind of way at all then um then you know it was nice to meet you and then you go on right you don't waste your time right and some people like yo you go out here you could sell water to to to Eskimo ice to Eskimo and like all this crazy to do man you don't want to be trying to sell stuff to people who aren't interested because if they buy it at some point they're just gonna be a pain in your ass they're always gonna be worried about what you're doing and how you're doing it and this is that in the third they aren't and do is gonna be like having a boss and that's not why you want to start your own business in the first place now if they go well yeah you know like I've been thinking about this really hard and you know I really want to do it but I mean you know and then you can ask well have you talked to anybody in the past what kind of questions that they ask you what kind of questions that you asked them and they say well no I've never talked to anybody I don't know and so well you said well how do you know what's gonna be too expensive and they well I went online and I looked around and I saw what these people were charging right and I guarantee you that the people that they ran into before on the internet and and they saw what they were charging these people did not have being set up correctly I have a whole I have a whole series on this right if you do things the way I say they will work more often than not and I mean like when I say more often we're talking they will work better than all of this other nonsense that people did you that you see out here but anyway but anyway so now you know right okay so they went to the well what place did you check out and it's okay if you don't know I'm off the top of your head we do you can you recall and you know I don't know you know well I looked at this place I'm just playing you just taking notes right you say okay well well let me ask you this right what would they claim in to do for your business like you know hold on hold on what would you like to see happen like what's your idea scenario and then they got to tell you like it's an open-ended question right well you know I think that I should be getting you know at least another five to ten customers a week from you know from my website and I think that's possible I think that's something I could do right and then you're like okay but well what do you get that number from what do you think five to ten right and you're just asking questions so right I think I've covered enough questions for you guys to understand what it is I'm talking about in the next video will come back and we'll go a little more into that that question process but we're gonna get into the part where we're getting yeses and yes and yes and yes and we're working our way towards the clothes and we're working our way towards a price now this is this next video is gonna be the most powerful video in the world because it it should for the people who are really thinking for the people who are serious it's gonna expand your mind it's gonna blow your mind right may blow your head clean off your shoulders okay team all right I'm your biggest fan the real Casadero that is it for this one in the next video in this series we're gonna come back and we're gonna close this thing out and you're gonna have some knowledge you can go out and use and you can do it to grow any kind of business whatsoever