 those legacy brands you know like that's what I want to build and it's going to take longer and I was really hard on myself maybe like last year because I just I was just kind of like you know you do so much work and you're like seeing all these brands around you and you have this perception of their success or I have so many friends who have brands you know and they're getting into Sephora's and they're doing this they're being mentioned in articles about acquisition and I'm like not even close to that and then I was like you know what I'm not trying to build that brand and I want to do it right I want to take the time it's going to take and you know when we are ready for a retailer we'll be ready for a retailer