 Live from Las Vegas, it's theCUBE, covering Boomi World 2018, brought to you by Dell Boomi. Welcome back to theCUBE. We've been live all day at Boomi World 2018 in Las Vegas. I'm Lisa Martin with John Furrier. John, this is the second annual Boomi World. The first time theCUBE is here, we've had a great day. Started things off with Michael Dell, who I really found it very telling that Boomi has a business unit of Dell Technologies, that the CEO of Dell Technologies comes here to kick things off this morning. What is your impression, after talking with Michael, some of the folks from Boomi, what is your impression of Boomi? Well, I think Michael Dell has talked about, he always talks the same talking points, because we've done him so many times. He's got the traditional Dell business, Dell Technologies versus Foundational, you got EMC, merger of equals, but he's quietly been incubating some key flagship directions. One is VMware, which hasn't been incubated. It is what a market leader in virtualization, the relationship with Amazon. So VMware is kind of its own different, it's like the main flagship. Pivotal has been really core, so he talks about VMware Pivotal and the portfolio of Dell Technologies. So I think to me the big takeaway from this event is that Dell Boomi is the third flagship of the kind of the armada of Dell's future. So having Michael be here, he could be at VMware in Europe in Barcelona, he's here, he sees Boomi as a core linchpin to connect into the growth of Pivotal, which has been growing off VMware, and now you've got Boomi coming up the rear saying, hey, we could actually tie stuff together, and they solve a problem that the average productivity developer or IT person who doesn't want to write a lot of code, they call it low code, to deliver kind of the assembly and integration of the next generation applications. So net new applications while improving existing, and this is under a category called integrated platform as a service at an enterprise level. So I think Boomi is becoming a strategic part of the Dell playbook. I think that's a big surprise to me, because Boomi is known, but their growth has been phenomenal, 80% numbers he said, so this is kind of a coming out party for Boomi in the sense that this is real. I'm curious though, why do you think so the Dell technologies companies, Pivotal, RSA, VMware you mentioned, Dell EMC, Virtustream, why is it that you think that Dell Boomi is a business unit of Dell technologies and not one of those part of the seven, eight standalone companies? Well they bought them eight years ago and it's evolving so it's organically grown and it's on a relevant wave. The relevant wave is cloud native, cloud scale, with data as a value proposition that's the scale horizontally. So from different database you want to pull that data in real time. That's a key integration point, whether it's APIs for stateless applications or having state associated with data. This is the battleground you're seeing with Kubernetes, you're seeing it with network services at the microservice level, so they solve a big problem. The rest of Dell is just a massively huge portfolio of products that solve the enterprise other problems. So why have 26 vendors he said when you can go to Dell and get all the basic things you need, but having an enabler for the future and that is really about having that bridge to the future and that's what Michael wants and that's what Dell's doing is saying, look at VMware runs your stuff and a lot of stuff around it. Pivotal's going to integrate you in with cloud, cloud native, with cloud foundry and do all these things and Boomi's going to help tie it all together. That's a nice value proposition that gives customers comfort in my opinion. I think that's a good story and I think Boomi could be a big part of that piece of the puzzle. We heard a lot about trust today. We hear a lot about trust on it every event. You know, we're talking about data needs to be trusted, but Dell Technologies and Boomi as well, Dell Boomi as a trusted advisor, you mentioned the growth numbers, I think 80% last quarter that Michael Dell shared this morning, Chris McNabb, the Boomi CEO also talked about that, but they've also grown this a bit. This has been doubled in its second year. It's gotten too big for San Francisco. They have 7,500 plus customers and counting globally. They're adding five new customers a day. One of the things that really, I heard pervasively throughout the day is how symbiotic Dell Boomi is with their customers, with their employees and with their partner ecosystem. So they now come and say the I-PaaS market, fifth year in a row as a leader in the Gartner MQ, but now they've come out and said today, we want to redefine the I in I-PaaS. I-PaaS is a well-established market. They're now saying, we're going to use intelligence and I think it was north of almost 30 terabytes of anonymous metadata. And Michael, as Michael has said a number of times, companies need to be using their data as a way to identify their competitive advantage and they're doing that. That's a core value proposition. I think Boomi is undervalued in my opinion, the way the market sees them because no one has yet valued how important the insights are out of it. Because people are now just starting to operationalize this notion of, well I can get insights out of a legacy value critical mission system in a cloud native environment. So there's these new value propositions that are emerging and Boomi, it's easy to say, hey, on the face of the numbers, okay, the purchase price per customer is low, but the value is high, the value of the data is high. So I think the only thing I think Boomi's got working against it is its own success could be a problem on the ticket. So I think there's a lot more revenue around Dell than what Boomi's doing on a straight product basis. So they've got a great product market fit, check the box there, and that's a great thing. The question is, if I'm a competitor, I can say, oh, I'm going to put them in a box. Because, but they do more. There's so much more going on around Boomi that I think Dell's smart to saying, okay, the purchase price that they're going to get in Booking's revenue is X, but the value is high enough, that's why the growth is there on the sales side, but the actual contribution to overall Dell is much higher. So I think Boomi could be a very strategic piece of the puzzle for Dell. It really sounded like that today from Michael Dell on down, and they came out today and said boldly, Dell Boomi is your transformation partner. Really carrying on the theme of Dell Technologies World, which theCUBE was at just about six months ago, which was all about digital transformation, IT transformation, security transformation, workforce transformation, that theme at Dell Technologies World of the platform of the possible, extended here with Boomi unlimited possibilities. Yeah, I mean, I think people look at the cloud and they're trying to figure it out and I think it's pretty clear that SaaS business model shows the scale, but there's also been analogy, there used to be an analogy in the business where, oh, it's kind of like McDonald's or fast food and people always move from station to station. In IT, people are now wearing multiple hats. So you're going to see the trend move towards multiple hats, people wearing multiple hats and managing multiple things. Boomi allows that to happen because when they do integration, they don't have to go back and fix it. So you can ship it and move on to the next thing, which could be another task. So I think the people management side of the culture of DevOps is a big thing. And Michael talked about that, the people culture, the change management, that's really challenging. And we asked him to share, well Dell Technologies, now 34 years after he started his business in his dorm room with $1,000, probably couldn't have imagined that it is becoming what it is. But this is an organization that has transformed itself dramatically and had to transform its people and culture to, I would argue, be the fuel for that digital IT security transformation. It's the fuel for the rocket ship and that's what Dell was talking about. So it's very interesting to see how they play it out. But I think Boomi's got some upside big time for Dell. And I think the customer attraction shows that the data value and integrating fast and having that low code automation is a winning format, it's in line with where VMware's going, it's in line with Pivotal's doing. And it's in line with this digital transformation trend. I think that's what they're talking about. Well, I enjoyed hosting with you today, John. I think it was a really interesting event. And I love unpacking things like integration. It's so much more than that. And they did a great job of articulating it. We're talking about Kubernetes too. Kubernetes came out of the queue too. Always good to get those Kubernetes sound bites. We talked about blockchain as well and how Boomi and partners are enabling customers to really take advantage of blockchain. They are announcing some support with that. IoT, as Michael said, speaking of Boomi and Boomi, there's going to be a boom at the edge. Again, that was a theme from Dell Technologies World that came here today. And some of the customers, the last customer we just had on. Yeah, I mean, I think that I'd say too, Boomi's got this cool vibe going on. But remember, Boomi was born in the cloud. That means they're cloud native. All their stuff is cloud. So they understand the culture that they're selling into. And I think that gives Dell a cool factor here and very cool and relevant with the trend line. So I think they got a good opportunity. Great to host with you, great time. Excellent. Well, thanks, John. We want to thank you for watching the queue. Lisa Martin for John Furrier from Boomi World 18. Thanks for watching. We'll catch you next time.