 It's the mat work. Right, you're What's really powerful about YouTube that you don't get off of Instagram and TikTok and all these other apps is SEO, right? So people are looking for something they're interested in something obviously they find that thing you kind of tapped into that Or you understand that to an extent because of what you're doing with the niches now the other thing though is once people discover you You want when people discover you not to just discover the video the video will get hella views But if you don't do anything to establish your brand or your own value individually while they're there Then there's no reason for them to come back All right But that's what the interviews for and I think the interview They're not going to watch these interviews though if I came in because of the power of drug That's where my intention is I may click to the rest of your shit, but you have to realize No mat. This is just everybody's numbers, right? You can only expect Let's just say if I watch that video you can only expect a very small percentage where there's 1% whether it's 10% But you can only expect a small number to even say let me go check out the rest of this page unless they see a lot of videos from you and and They wouldn't really even know that and recognize that heavily unless you establish brand outside of just showing the clips So this is why you have to speak during it this music stuff Nobody cares right now Right. Yeah, I agree the meaning behind the song that I don't even know in the first place So that stuff work. It's a great series in itself But you still have to get people to care about that before you even get into The the value of this so it's good to have it here already But now we have to focus on just building either your face Building the the the awareness of the music or both at the same time But and that's how it'll trickle down. You get I'm saying so kind of like combine it So kind of have like those niche videos, but still have my perspective on it, too Yes, because now they see your face and they care about you for whatever reason they they're like Oh, I like his perspective or maybe they hate your perspective whatever But now when I see some stuff eventually it gets to a point where like if you're successful in that They say something happens and they want to know what you think about it, right? There's an interview or something. They want to know what you think about it, right? So you're building your own voice in your brand in the same way something might happen on in hip-hop or whatever and I might Be like like let's say Jay-Z's NFL partnership and I want to know what Charlemagne of God thinks about it I want to know what Joe Budden thinks about it I want to know what a whole bunch of random people even though I already have heard about it I want to hear these other people's individual perspective and that's what you will be doing Essentially there and getting people to buy into you one way and then of course You'll be adding your music background all the other stuff and you can ultimately push that way but if you do and We'll figure out how to make that cleaner over time But just having people come in for random videos and random topics without it's kind of a it's kind of a 22 because they don't care about the music So I made the video breaking down the music and and telling more about myself to try to build that brand to give some brand recognition to kind of make them care, but then How do I make them care enough to see the video to then care about the music? You know I'm saying cuz I made you I made the video to basically push the music You know, that's why the each each video is about a different song Yeah, so they got to care about you bro, like it does that simple All right, they either they hear the music first and you push the music and you lead with that And then they care and then because they care about the music they watch these videos about the music or They care about you and then they start to care about the music because of that and these videos make sense Okay, cuz that my first video that I did well not first video But the first series I dropped was cornerstone conversation and that's breaking down like who I am So should I just be doing ads on that and just pushing that I'm pushing that and trying to educate people who I am Would you was is that what you would suggest that how to kind of kickstart this YouTube? um I'd have to watch all the video I don't have time to watch all of that video right now, but my instinct is No You still When we get when we get very specific with it, you want people you want to make people care to know who you are first All right, so it's hard to just come out here and be like this who I am There's certain there's certain interview shows right That you don't know who the people are but you're willing to find out who the people are because now they're positioned with Who Adam 22 right or or what a breakfast club or whatever. It's like, huh? I respect these people's opinion or I know these people have a brand So that's gonna at least give me the chance to figure out who is this person. I want to know more about them Why do they respect these people enough to have them on the platform, right? There has to be some initial brand recognition for the right you were to click Okay, so you're not gonna have that you have to have either a product or some other kind of interesting way to bring them in Whatever that's what I was trying to do with the niche videos because I was like, okay This is what you like you like politics and then I just put my music behind it Oh, you like nature. Let me get this video of this leopard attacking this animal and put my music behind it That's what I was trying to do. All right. Hear me out man. That can work Yeah, but you have to understand how it works, right? I I come in and I'm searching for some shit. Here's the video. Oh snap Here's the video, but I'm only curious about Bernie Sanders because that's why I'm clicking on this video However, while I'm there, I might show the intro at that time I'm not thinking about it, but I'm hearing it over time. It just becomes something that clicks But if I catch if you stop and I catch you now, I'm like, okay Okay, I see I see I see this guy has something to say I wonder what else he has to say on these types of things that I'm interested in even without you being in the video to at least have a consistent branding I do these type of videos and there's like the consistent graphics and things like that help to know that Oh, this is a channel that likes to share this type of content The problem is though if you're just sharing content that's already out there Okay, it's not going to like without you adding any extra perspective It's not going to do anything for you because you're never really going to get the views like you're not going to get more More views on a Joe Rogan video than Joe Rogan does for the most part. You know what I mean? I get them their chances are they've already seen it in that other platform So the value is oh Joe Rogan is the video video interview with Bernie. Oh, man I'm pretty sure conundrum has seen that shit. You know, I mean, yeah, yeah, I want to see what he has to say about it Okay, okay making more cohesive like together Go ahead Have you ever thought about like making? Like a reaction video to any of those videos because those are really hot right now at the 2020 election coming up like Like the Joe Rogan Bernie Sanders interview or like whatever, you know, especially Democratic candidates right now Have you ever thought like doing like a commentary to one of those and then And so now and then when brand man was saying about Inserting mind what I was thinking is I could kind of do the niche video how I have it and then kind of splice Sliced my reaction into it That's what I was kind of thinking but yeah, that's a great idea. I should maybe I should maybe do what do you think Sean? What do you think would be the best way to approach approach this? I didn't think about Officially, we're talking me and Rashad are talking about the same thing I didn't think about the branding it as a reaction video that Something you can play around with and just see what the results are Okay, I mean like so what if like at some point like let's say Joe asks a question about like X whatever And like your song is like it's sort of like an answer to that question. What if you like stop like The video for the clip at that point and then just like input your whole music you saying your music or whatever Or maybe you can have like you put like maybe your video in between that video or something like that maybe I think it might be I think it might be simply if you're doing reactions and commentary like yeah Because you know you like ideally you have an opinion that's valid and that can give other people like Important insight just make your music the intro and the outro Yeah, like and Sample and then do your commentary And that way you get at the best of both worlds The first thing they hit is your music and if they vibe with your music your link is in the is in the description And then if you'll see by the watch times on YouTube whether they like value your your commentary and your reactions And just keep working on that. I think that like I'm looking at your channel your face should be on every Like have you ever seen Sean see like he's a he's a reactor to like music like Yeah, so like his his his he puts his face on every thumbnail, but it's not as Crowded with words like if you get like a like you react into a picture or like or whatever the topic is You can do that and then if you want just pure discussion videos where it's not a reaction or a commentary Then maybe you just have the title Yeah, exactly if you look at where as Sean sees Like his thumbnail branding is hype Yep Commentary but on like you were saying commentary on things that people don't really care about my music right now So if I can give commentary on things people care about and mix my music in that would probably be the best way Yeah, well, I think that that might be also a false assumption like people don't care about your music Of course because they haven't heard it so like, you know Yeah, you don't want to devalue your your music like if eventually you're trying to push your music You can't just be like oh nobody's gonna care about it So I have to mix it with content you can be like I have this content that I like and people will fuck with the music So let me put the music at the beginning Exactly like that That's the point of things man Yeah, people don't care because they don't know you just have to figure out a way for them to get them in front of Interrupting right in a place that they're already looking Okay, and if they if they do hear it and they don't care then you okay go back to the studio You know rewrite figure out ways to make it more interesting No, I don't think it's like it's a quality aspect It's just marketing because I've been doing it for so long and like I'll have success with one part And then I'll get I'll get shadow band or I'll have success with this platform and then I'll stop working So it's just I'm trying to build up like YouTube Seems like a consistent stream because of the descriptions and things like that like it'd be my more like a More stable base of fans that I can build out there got you um, I think but Gotham said is something when you mention Sean see that's just a perfect person for you to mimic in your own way Because he does a combination of commentary and reaction if you looking right here like on the screen So you can use that figure that out and kind of mesh what what he does and play with that But that was why at the very beginning we're talking about devaluing you in your music or even devaluing yourself is That's why I said like do you even have anything to say in that and do you want that to be a part of your voice overall? That's for you to think about but and if you want that to be a part of yours because your music does have that kind of thing That's perfect But don't just get caught up in like because you have music like deep politics and then sports You don't need to be doing all of those niches like find the one that makes sense for you and build That brand equity in that space and then add your music as a part of that And then let your music be the extra thing where at some point you just push on top of that platform you do Okay, what about if I still hit the other niches, but I only pushed one on my main Where I had a different like a nature account that I pushed my music behind those videos an athletic account I pushed my music behind those videos, but you got the time you can do that, but Most likely it's just a poor use of resources at the beginning Okay, because what we're trying to because I have a business partner where we're what we run into is that Making our own like filming me takes a lot of time But if we can take clips that are already out there that people already into and throw the music behind it or make it relevant to us That's what that's what we're basically trying to do to save time to save resources Take clips that are already out there mix it with our content and then push it to to and through a niche account to that niche Demographic well be careful about copyright. That's the big thing. Yeah, like that that can easily happen on those type of pages So you can do it on a separate account. You can give that a try and y'all can experiment with it but at the end of the day go with what works and Like don't get too caught up in trying to do all of these hacks at once Just do one simple one get damn good at it And then you'll be able to reap the benefits into pushing it into something else but trying to tackle all these niches and do all these hacks and masterminded it is Is not the way to go You'll never be able to see the truth