 Are you a parent that thinks that cross-marking of cartoons and movies in the food sections at the supermarket should be outlawed? Well join the club. NJRoot22.com here with another vlog about ridiculous food items. Last week we talked about the plant-based gluten-free, paleo-free, common sense-free pockets that were ridiculously expensive, $7 for two 4-ounce pockets. Today we're talking about something a little bit different. I'll try and make it quick. It's cross-marketing of common products, kids products in the supermarket section. I found this stuff at the same time I found those Mikey's pockets. There's a bumblebee in here, but I'm not afraid of them. Paw Patrol Cheese Chunks. I mean, it's a Nickelodeon product. They obviously got some other company to make it and brand it for them. I like taking my kids shopping because I like to explain to them the whole process of getting food and we don't just go supermarket shopping, we also go to the farmers markets and we plant our own things as well to show kids that we haven't slaughtered an animal yet. That'll be in a few years. We let our kids watch Paw Patrol. Yeah, I shouldn't be doing that, but that's one of the bad things we do. We let them watch a couple episodes of Paw Patrol. The problem is that no matter where you go, there's Paw Patrol everything. There's Paw Patrol toys, there's Paw Patrol clothes, there's Paw Patrol books, coloring implements, and so on. I never thought I would see Paw Patrol Cheese Chunks. They're not a good value. They cost more than the store brand and you get less in the product. I'm sure that the product is fine and it's probably harmless, but each time you buy a product that supports your kid's addiction, it's your fault. My fault for getting the kids on this. I can't think of any other way. By the way, it's our fault for continuing. We weren't the first ones to show Paw Patrol to our children. It was somebody else in the family. Let's just put it that way. You can't undo it. They love it. I see princess and Frozen and all this other stuff. You can't hide it and I think there ought to be, I know they have candy-free checkout lanes at places like Wegmans, but having these branded, very visible kid's products on food that you normally buy, it's tough. I don't have to buy it. I didn't buy the Paw Patrol Cheese, but it creates an interpersonal battle between family members. I can go to Aldi and they do have Paw Patrol stuff in their toy aisle and I bought things from there, but at least the food products aren't branded with cartoonish figures. There has to be a better way. I know avoiding the supermarkets entirely or not bringing the kids to the supermarket is a way of fixing that, but I do like bringing my kids wherever we go and I like to explain everything I see. Every square inch of territory you cover is a learning opportunity. This is just one of the things that get to us after a while and I wonder if anybody else shares those opinions. Have a good rest of your week.