TEDxSeattle - Debra Music & Joe Whinney - 4/16/10





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Uploaded on Apr 26, 2010

Doing Well While Doing Good; The Sweet Story of Theo Chocolate -

Debra Music, Vice President Sales and Marketing, Theo Chocolate

Debras background combines her degrees in philosophy and developmental psychology with many years as a strategic brand and cause related marketing consultant for both Fortune 100 companies and public health care systems in the US and abroad. As Joe Whinneys ex-wife, she took a 3,000 mile leap of faith and moved to Seattle with him to launch Theo Chocolate in 2004.

Theos brand values reflects Debras core belief that doing well in the world is inextricably linked with doing good. -

Joe Whinney, Founder and CEO, Theo Chocolate

After spending many years researching sustainable agricultural and agro-forestry in the humid tropics, Joe pioneered the organic cocoa and chocolate market into the US in the early 90s. Many years later, Theo Chocolate is the culmination of Joes experiences working with cacao farmers and his expertise in navigating the economics of cocoa and chocolate manufacturing from beans to finished confections. Joes dedication to the fundamental principle that there is no luxury in products that benefit us today, while depleting the resources of future generations is at the core of Theos mission and vision as a company.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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