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[FOSDEM 2014] A/B testing: what your mother never told you

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Published on Feb 10, 2014

A/B testing: what your mother never told you

Speaker: Curtis 'Ovid' Poe

People keep hearing about A/B testing, but not a lot of people understand it. Rather than focusing on what your software does, it helps you focus on what your customers do. This talk will introduce some basic concepts of A/B testing, explain some common mistakes people make, and (if I'm lucky), will introduce the first open-source A/B testing module for Perl (I've already written it, but it needs to be renamed and have a better interface)

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