 So if people are listening that are maybe big fans of yours or of the brand, they clearly got more of a business story today. But what can you tell those people? Like what's on deck for the brand for 2024? What are the big goals? So right now we're really focused on getting into a retailer, which I think will be a big step for us. And maybe it could have happened sooner, but I think, you know, I want to go into a retailer store with a big presence. You know, I don't want to be on an end cap or a wall and have, you know, 10 products amongst 10 other brands. Like I want a gondola, I want significant space. And so we've done, yeah. I love that. I mean, if you're going to spend the money to be at a retailer, like I want there to be some real estate. You know, and again, I think. That's awesome. I love that. Yeah, I want to make, you know, make it worth it.