 Hello, I'm Kim McCrossan and I'm Allie Meeple Thorpe. Journalists are using more and more visual content online. This digital content is driving greater website traffic and viewer engagement, putting more pressure on journalists to find new content. But wait a minute, what can PR pros do to help? Our tech practice surveyed 25 IT security journalists for their take on digital content. Here's what we found. 80% of journalists use Infographics and video in their news stories. 50% of journalists that don't use digital content today are open to using it in the future as their publications evolve their digital strategies. While 100% of journalists that use Infographics and videos are open to accepting third party produced digital content. Our survey highlights a unique opportunity for PR pros to produce and share content with journalists on behalf of our clients. For more information on digital content visit us online.