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What makes the perfect music festival? | ESOMAR TV @ Congress 2019

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Published on Nov 6, 2019

ESOMAR TV host Neda Eneva talks to Christian Kurz from Viacom about their research into what defines the perfect music festival, how to integrate brands smoothly into the consumer experience, and the different aspects of a festival that can make or break it!

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Check out some of our other videos:

ESOMAR Congress 2019 | Aftermovie - https://youtu.be/s1W4df0tzAI
The Brilliance Project - https://www.youtube.com/watch?v=9JyEt...
The ROI of Insights - https://www.youtube.com/watch?v=lDGti...
Congress 2018 After Movie - https://www.youtube.com/watch?v=AgCcU...

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