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CRM 2012: How the Best-in-Class Build a Framework Solution to Maximize Revenue

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Published on Apr 5, 2012

To learn more about the smarter approach to CRM, visit: http://www.ibm.com/midmarket/us/en/cr...

Watch the fourth and final video in an Aberdeen Group series on "Sales Enablement 2012 -- How Best-in-Class Achieve and Maintain Peak Performance," which compares best in class companies to laggers use of social business, business analytics and application integration with CRM solutions to achieve top performance. This video discusses how CRM and Sales Force Automation technologies have evolved, and how contemporary CRM deployments offer far more than the basics, with add-ons that bring social media, analytics, marketing automation, voice communications and more into the mix. The video will identify all of the significant bells and whistles currently offered, and explain which ones empower sales teams the most effectively.

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