 The Iarcheo project was commissioned by the Ministry of Culture, Mike, to Alèche Spa, with the aim of enhancing and promoting knowledge of Italian archaeological sites with significant narrative potential. The project focused on eight sites spread throughout Italy, founded by Etruscans, Greeks, Phoenicians, natives, and Romans. It used multimedia, integrated and multi-channel solutions to reach different audiences, combining scientific and narrative language as well as emotions. The project involved collaboration between Mike, Alèche Spa, the CNR-ISPC, 10 universities, 12 creative industries, and RAI-TV. This unique combination allowed the project to be completed within 18 months, producing high-quality content and multiple outputs. This article was authored by Eva Pietroni, Sophia Mencanero, Carolina Boddy, and others.