 We're here at ITU telecom world 2012 and I'm very pleased to be joined by dr. Ali Gisari who is head of innovation at the world's intellectual property organization. Dr. Gisari, thank you very much for being with us today. It's my pleasure. I'd like to start off by talking about the incredible transformation of ICTs and what you think are the principal opportunities arising from this transformation. I believe that opportunities that are arising are tremendous and in fact we're here in Dubai today and in fact Dubai is itself the product of and the result of such a huge transformation in the information and communication technology sector. Why Dubai? Because itself is a result of this global imaging, this aerial vision that the city has been transforming from and in fact the satellite imagery that has inspired the transformation of islands such as Palm Jumeirah, Palm Jamele Ali and Palm Daira where it themselves the result of Google Earth and the transformation that has resulted from that. In addition to that we saw also the world within the world in a way and in a sense it is the result in fact of second life. Second life itself is about creating an environment where people can have a life that's parallel to their first life quote-unquote and in fact the world itself is that kind of imagination of where a world can be parallel to the real world in which we live in. Okay so we can build dimensions that can be seen from space we can live in other dimensions. What are the major challenges in this incredibly transformative world? The great challenges is that man himself is going to change. Here in Dubai it used to be a desert and we had nomads in the desert walking. Today what we are seeing is that we have the arising of new kinds of men this global nomad where Dubai itself is a cosmopolitan city where you have people from all around the the world that are buying apartments in Dubai in Palm Jumeirah, Palm Jamele Ali. So in a way it is this way of creating an environment where you could be here but then in the same time at another place around the world in the same time. And what opportunities are arising because of this? The opportunities is that of course you have this high-speed hyper connectivity that's all around and in fact what we call ubiquitous connectivity and in a way this is the result of all the smartphones, the tablets, the e-books and the gaming devices and the laptops that we work with on a daily basis and in fact these kinds of instruments are becoming so powerful that David Tannen House who used to be the vice president of Intel used to say that little by little these devices are reading data from the environment and having this data available to us for use so in a way we're not needed in the data input anymore and we're becoming little by little the chauffeurs of the smart devices that we're carrying around ourselves on a daily basis. I was going to ask you what expectations can we have for the future then? So the expectations is that indeed we're going to be more and more hyper connected and it means that our lives are going to change for example if you're going to meet somebody you don't give an address that that person is going to come and meet you at rather you give them the GPS coordinates that a person can use in his smartphone to come and meet you at the given place at the given time so that is the kind of transformative changes that will arise very soon. And in terms of where we are now ITU telecom world 2012 why is this event important and what message would you like to convey to our uniquely influential audience here? Especially I would like to convey that the World Intellectual Property Organization is defining this as open innovation where or net worth innovation and in the spirit of net worth innovation what it means is that it is based on the osmosis and reversal osmosis of knowledge across the interface that separates an environment or a corporation and the world surrounding it. So in a way osmosis meaning this flow of knowledge that can be a flow from inside an organization to outside as well as the flow from of knowledge from outside to inside an organization. So what that means is that today in the context of open innovation you have the possibility of having organizations or entities that collaborate with each other so rather than reinvent the wheel if a company across the street has potential for bringing you some ideas or a part of the product that you need in your product line then why not licensing this product and then putting it into your own product or if some products are not central to your business strategy why not license out that particular product so in that context what we're seeing today is that we're having a new kind of global innovation grid and this global innovation grid is extremely powerful why is it powerful the reason is that when you have a surplus of ideas then this global innovation grid allows for people to come and take this these ideas and in the same time when you need some ideas this global innovation grid can provide these ideas that you're looking for so in a way this will connect today people from around the world that have particular skills in a particular area and can create a particular solution that you're looking for whether it is in climate change whether it is in sustainable energy or any other area so in a way this will be extremely powerful for building solutions on a networked basis and this is the reason also of the evolution of innovation innovation used to be the work of individuals in the 19th century and beginning of 20th century the times of Edison in the late 20th century innovation was the work of teams you had these mega large teams in large companies like Lucent Technologies Bell Labs IBM DuPont and so on today in the 21st century we're seeing the evolution of innovation towards networked innovation or towards open innovation where you have this ability to connect and thanks to the ICT revolution you're able now to connect people from around the world and today what matters is not what you know today what matters is to know who knows how and this is why it's important thanks to the information and communication technology to be able to connect with these smartest people around the world giving us a fascinating insight into the ICT sector thank you very much for being with us today thank you very much