 Jacory and I put some together some of the key points and steps that you have to keep in mind when it comes down to Building up out of this space and what we've been doing with artists so you can separate yourself from a pack and build Beyond all right Number one when we're talking about building community Collect information. Yep. Now. I know it sounds simple to some of y'all but I literally saw somebody in the comments like a couple weeks ago. Does it really um become helpful to collect emails and phone numbers Yes, it does for real 100 and I know many of you guys have heard this information for a while We're not going to harp on that point specifically, but literally Collect emails phone numbers all that stuff straightforward. Now. How do you go about it? That's the more interesting point and we'll get into that some of that as we talk about these other things but part two Is your mission and your brand values We got to know what we getting into We got to know what we care about. All right. We talked about personality Is one of those leading things or just that front-facing aspect is not just the music And many cases is not the music at all. Hey, I fought with them But I came in and recite three songs. All right, that's the reality that jacory just He doesn't spoke for himself and got called out for it But I think it's true for many of us. All right, because what's the difference between that and you saying I like this actor or I like this just person And you actually do not know him Isn't a difference out of me you watch a couple movies or you heard a couple songs and you talk about how you like them But you don't know them for real. Yeah, like who they are behind closed doors It's the same thing. So we've all shown that we had the capacity to be that way. We just Haven't been in an environment where it really affected artists like that. So Again for me to feel deeper for you want to be a part of your tribe then I have to know What is your tribe and you got to define that for your audience you want to speak more on that? We're about to get into Actually, no, yeah, essentially it's like the I don't know. I look at like who's the crowd of people you want to attend your party You know, that's the best way to look at it, right? Like like to the point where you want the golf kids there you want I don't know who you want show to your party. Essentially. I look at the brand messaging um And I know one of the big things that we talked about in that is also like How do you want your community to act within your mission and brand values, right? What are the rules and boundaries and regulations of being a part of your world? Yeah, you know what I'm saying? and There was a point I was talking to like a client about a couple days ago I think does kind of time to this she was asking brand questions and things and so the way that I've come to understand it Is like you as an artist you were essentially building like your mcu, right? Yeah, your marvel universe, right? And so If you look at marvel marvel doesn't give you the whole plot in one movie They give you the plot broken down across multiple movies tv shows spin-off and things like that, right? But if you're a real marvel fan, you're picking up on different points of the plot Based on these little things that you that you watch that you watching that you see And then if you bring it to I guess like real world kind of like the branding of like marvel and like them as a company Like they they do things in real life. They make the actor speak and talk in certain ways and interviews that reflect whatever the brand is That is essentially what you're trying to do as an artist. Like what are all what is my big brand mission, right? How am I going to take this Six-hour plot and break it down into to ten movies You know saying that that my fans can consume in bite-sized ways I still get the message across and then how am I on the business side going to reflect that you know I'm saying what Regulations rules am I going to make the people under me or a part of me? You know I'm saying kind of reflect so that my world is actually represented everywhere that it goes and it's kind of talked about Yeah, I like that because The perfect example that I mentioned earlier was Tyler the creators camp vlog not right. Yep Drake came out Drake left With those of y'all who don't know do not know Drake came out at camp vlog now. That's Tyler creators festival and he got booed Now the reason he got booed is multiple folds right one They came from Frank ocean Yeah, and receive Drake. Drake is not Frank ocean. He's not Frank ocean. Drake is Drake But he's not Frank ocean. All right, so When you talk about The marketing the rules and the energy that you're attracting people with and then you do a little switcher rule Mm-hmm Like they didn't even give anybody in the same category now Frank is a tough person to compare to right He really is in his own lane in many ways in terms of his perception and note and being that level of success With that type of style and music But there's close there's people closer to Frank ocean than Drake, right? I can see how they I can see why they thought Drake though, but I agree that it was as much better people Yeah, I mean, you know at any time Drake is that level where you almost think He crosses enough circles But You advertise at twerkfest And you came Kirk Franklin with Kirk Franklin And that ain't right Right. That's the problem Like why am I sitting now listening to this sermon? And I ain't dressed for this You know what I mean? All right, I ain't come to see all these cold people Like this is just not what we hear for so when you switch up that vibe what you just marketed for it's an issue But that's how powerful that is, right? And then you go to next level That that happened Tyler the creator in his audience Tyler the creator the rules the boundaries that he set Were pretty open and that type of energy Was the energy that tyler's always projected Like if young tyler with boo drake in a moment like that And he was like, yo, you know, you got to respect that But that's not the brand that tyler himself built and the energy that he's attracted people with right And that's not even A shot at tyler in that moment specifically. It's more so a Light of something he's done very well and curating that particular type of audience because there's some audiences Believe it or not, that wouldn't even just feel comfortable booing drake Like we wouldn't feel comfortable booing And then they definitely wouldn't feel comfortable booing drake because they just feel like because of the clout He has or whatever whatever all these different reasons tyler the audience build a I don't give a fuck attitude who you are Exactly. Well, we got smoke for you. You're getting it. That is what it is, right? So That's great because he built that specific community. What does your community look like now? When we number three, we can get even deeper into that because number three is Give them space to hang out. Yeah, whether that's digitally Or in a physical space now a perfect example of this. I'm gonna start at the top The dreamville fest Now I didn't go to the recent dreamville fest, but I was Talking to piff marty recently shout out to piff marty and he was there And he said it was really really dope You got some people told me it was 30,000. Some people said it was 50,000. Some people said it was like 70,000 people there It's a lot of people there. Either way. Either way and piff said Everybody here was like on the same type of time same type of energy He made it sound like it was like a good energy positive energy Like it was j. Cole's values at scale. Yeah, right that community he built When you can do something like that attract one Your own fan base and then also curate around that because this is your taste Right because you're making those decisions brand values and making sure everybody is in line with that and and your messaging And you bring everybody out for a specific energy. That's a big win. All right, and a lot of these concerts have issues when Things overlap and you attract you don't do a good job at curating on the front end Right. Yeah, because even some artists that you might have on the bill They can do multiple energies But so if you could you could throw them on your bill And they can attract the other side of their crowd that you don't necessarily want there Right. So how do you do that j. Cole is somebody who's been very very very good at like amplifying Like his type of community you already kind of know what it is You're not it's not there to be necessarily flashy. That'd be cool and expressive And flash your creativity, but it's not the flash flexing way In terms of the stereotypes that we like to think. All right. I got more money. I got more money Like all of those things have been set. All right and then Another activation though on the top end was Travis Scott All right. Oh, yeah The fortnight thing the fortnight thing So that's the digital less about the conversation of those mission and brand values j. Cole did a great job at that, but this is just for this single example of giving people a physical space that hang out and community to come together So you have physically dreamfest j. Cole On the top end you got Travis Scott fortnight digitally Then you bring that down to an earlier level in process well you got Pop-ups in general a lot of artists have done pop-ups, right? So it's easier to accomplish you come in you Have this day where you can either profitably or at least break even, you know I mean getting only a hundred people to show up, right? Whatever that number looks like, all right We got an artist that we're working with right now. She Just Hit me up saying I think she sold 75 tickets $400 or whatever sold out in a small space Right, there's these things that you can do these small community driven events that you can do that will allow you to build And we'll get deeper into that and cover more that stuff later But you can sell and do numbers like that 75 people a hundred dollars each Small curated event and they're happy while there's still new people who want to come but they couldn't make it because it was uh Sold out, right? So now you got other people who know that yo when I do this I sell out So next time I gotta like make sure I come because I might miss. Yeah, all right. So You got that and then we talked about people like um Tom Who else do you say? Kari Kari Like their discourse. Yeah small digital community spaces to meet up right those things Are great places because when your community doesn't have a way to hang out It's hard to truly build community around you. Yeah. Yeah. Yeah, and community is important too because I think There needs to be space for the fans to make Memories and build positive feelings towards you without you having to do any of the work. Yep, right. So, um Like I had a artist tell me a story two weeks ago about how he had this fan that met his wife In like the comments of like one of his videos You know what I thought was pretty cool. He's like they just he made a comment She made a comment back He kind of went back and forth He told me it was a poem that was breaking up and they had him in the middle of it You know saying that with him and him. It was crazy. But it was a cool story, right? It's like So if that artist I'm assuming you know goes on to marry this woman and you know, they they make it work They're always gonna have these positive feelings associated with him and he didn't even do nothing He's made the post and they they made that happen in the comments, right? And I I see that all the time with Discord groups, right? One of the best things about going to artist specific shows and festivals Festivals that you meet people that you know, y'all have something to comment You might make some friends, right? And so it's like all these different experiences that will Benefit you as an artist that don't necessarily have anything to do with you like you didn't put them together, right? You didn't make them meet you didn't make these connections happen now. You talk about as your audience grows Then that just starts happening 10 fold 100 fold right sometimes a thousand fold and you're getting all the good will back Right, you're curating. Yeah, right. There's people are gonna say like man I met my wife at a At a quarry show You know saying like, yeah, man, I was whatever you got to sell them with it You know saying because I have this this feeling this feeling associated with you So that to me is the most important part. This court is cool because that can happen Whether or not you're awake, right? And it's an easier setup for most artists I'm an easier learn for most people But like that's the big idea behind it Like you want the people congregating in these spaces so that they can Build they can they can make memories around you that don't necessarily have to do it exactly with you Exactly and this is the difference between fans and community. Yeah If they if you have a bunch of fans that never meet in their fans Those fans can then meet and share experiences with each other. Now you have a community right and the whole goal is to Build I call this passive fan base generation Right, because you get the fans to start creating new fans for you. Yeah, right And they have this environment that you curated you were the taste maker for it But once it's there it starts to live and breathe beyond your own ideas They start having ideas. They say hey, I want to do this again. Can you bring it back? And then they're going to bring some of their other friends because they thought it was so dope, right? Like that's what you want and it's easy to do that In my music experiences than it is in music experience, right? Like okay, if I like this song then I can share this all true, right? But there's a limitation to how much you're going to get that happening, right? And if I want to go to your concert, yeah, that can happen too, but the concert experience isn't Usually a shared experience to the same extent, especially when it comes to meeting new people The way most people throw them Best of them are closer to that, but then that's not your show That's your you know, I mean that's a whole thing unless you're the one curating it but If you create a type of show That have it has an energy beyond the music All right, where it is a little bit more relaxed and people are there and sitting around Not just like standing looking at you in a dark room Then you can curate more if you do experiences far beyond Music itself is still curated book clubs Uh I don't know right you can insert a lot of different things because I want to talk about some of the stuff that Um some clients and people I know are doing right now, but Like If you do stuff That's beyond the music. It's easy to market because people still want to have experiences Period, right? And there's a specific experience that they think about when they do a concert But I still want to go out on dates. So if you're a r&b artist, right? And you can have a good vibe for me to take my girl out or something like that Then don't like remember that was one of the things I noted about that gz concert Oh man, I could get this is like it's not on valentine's day, but I can get like valentine's day Points on this on the friday She gonna get to dress up. You know I'm saying that's points for me. You know, I mean like all these different things I know that I had a whole list like networking. There's a lot of things, but that's what I'm doing, right? I'm not just like, oh, this is going to see young gz. Literally. I saw gz The month before no two months before those tickets were out. Yeah, you know I'm saying But I thought about how he positioned that specific experience It was a higher end black tie, you know attract a certain mold of people It was a whole different thing, right? So That allows you also to hit your fans in more ways than one Right, so I could come here and be an opener for kori show and I could come back the next month and Have no more new music released But have a different experience that I bring you around and you will still come to my shit Yeah, and you're gonna you're gonna appeal to different types of your fans right because that that setup is gonna appeal to a Probably older more paid section of his fan base and then As an artist if you're aware of these different communities and people that are paying attention to you You can create experiences for those different pockets, right? Right. No, so some people like I yeah, bro I fuck with your music hard, but I can't be out that late Because I got a family it's gonna be harder for me to get in that vibe And but so if you create this other version that still makes sense depending on your brand, right for your brand But it might go along with your brand and then speak to a different Part of your your fan base who their parents or they got a different lifestyle because different parts of your fan base Lizards are in lifestyle You want to be able to keep your your vibe consistent, right? Don't cater or pander too heavily because they still already rock with you, right? You don't gotta change who you are But it's just creating a new space that they can Existing afford, right make it to in general. All right on the other side another idea We've been talking about for a long time. We participated or helping people and What's just doing like video game tournaments and stuff like that are the same idea All right, you got fans who are now playing each other They're engaged around something watching it's your tournament, but they're watching it because Watching other people because of you. So now you're not even doing work and you're building fans That's the past of fan base generation that I talk about right? Yeah, I like people do celebrity basketball games all of those things are By achieving that goal of community by bringing people around and you don't get community without Bringing people together. Yeah, you just can't otherwise you have fans and fans are great But community is better better And that's how we begin to monetize but you to monetize Right in today's era when we talk about standing out. There's artists that will have More views but not hit as hard as people who have stronger brands There will be people who have stronger brands and more people that legitimately love them That aren't making as much As people who have stronger communities I got a stronger community with less people and you got fans that would be a bigger community But you just aren't doing the work bringing them together because community creates more monetization opportunities. We just touched on that, right? There's more purchasing Put into it because I'm just showing in different ways and I'm a part of this I get a sticker to say, you know label necessary. I get a shirt to say no label is necessary You know I'm saying like I just all these things just to show us a part of my lifestyle, right beyond my primary consumption route so there's like community is the way And one thing you got to do with those folks is communicate to them frequently quick second Have you ever seen an artist catch some traction and then they start to move the numbers start to grow? They might even go viral but then fast forward a year from now Somehow their numbers haven't really grown that much They drop back close to the same monthly listeners they had before the traction and viral moment Well, that's because you have to know how to convert those moments into careers And we've done this again and again with not only songs but artists and so has jr. McKee who's been a part of helping artists like Little Dirk rod wave Justine scott and money long and we just did a collab where jr. McKee does a step by step Breakdown of how he took money long from zero to millions of monthly listeners and winning a grammy over beyond say Mary j blaze in jasmine sullivan check out this breakdown while we still have it up You can check it out at www.brandmannetwork.com Slash grammy. Don't forget the www or it won't work again. That's www.brandmannetwork.com Slash grammy back to the video. So let's review so far. We got Collected data on these people All right, because you gotta know how to get out to them You gotta know who they they are Secondly, you gotta have a mission which is the more important one, but I say collect data just because People need their reminder mission brand values. You gotta have something that you're standing for What are we? Who are we? What are the rules of this place? And let me opt in or opt out. Don't be afraid to allow people to opt out number three Give us a space to congregate at you have to Give fans a way to meet each other. All right, and you'll have people who aren't even fan fans Begin to become deeper fans just because you create this other experience, right? number four is communicate frequently you have to have a way where they are still seeing you and and also when Ways that You speak to them directly. All right So I still need to see you remember that you exist and I'd still need some way that not only you can I can communicate to them, but fans are able to communicate with each other Now it doesn't have to be a daily basis something like a discord All right, it could be I got a monthly show or I got a yearly event But then you have ways that you build up to it and remind people of it the before the after There's ways to do it where it doesn't mean this is like a daily task, but You have to have some level of ongoing communication and building Yeah, that's one of the biggest fuck up most artists make they don't talk to the community man Don't talk to them. It's just there right yourself. Yeah now some of y'all Don't want to talk back And I give I really do get it and you can do it without talking back to people. Yeah, but you still do If possible I don't say you still need to do but if you can And if it's possible you will find benefit for having deeper experiences with some of those people All right Back and forth communication, but maybe you reserve that for The physical event certain times Happen on the live q&a or like open periods So you're not allowing people to text you back and forth. Hey, I just want in terms of this text fans This is just for me to let y'all know of some important things I'm not gonna blast y'all every single track to come out if I'm dropping weekly But what I have in a big show is a big moment or maybe monthly I might text you so I'll let you know where I'm coming from But hey saying for y'all to text me back When y'all want to talk to me All right Then we'll do it I will do you meetups and things like that. That's fine. You just need to Establish the rules. That's what we go back to number two. All right What are those that mission? What are those brand values and rules really could be its own thing When we really get down to it now that I think about it. Yeah, right the rules can go deep You know, I mean we love Even beyond just regular brand values. It just means like hey, bro. Don't leave me alone. You know This is how we act when you get the rest of the community understand and then they'll look supported So one fan of me like you man, he didn't respond to me and you try to blast me on social media But then I already set the tone of my fans and they're like, yeah, bro. He's a regular person He got life. He got this he got that or you know, I mean you got a family or something Then what do you expect so the fans? Like just lean into me and they'll defend for me, right? You know, I Establish those type of rules, right? But last but not least number five Reward your community show love to your community In public All right, not that person that you just take out at night time and friends don't know about and we talk about Out there in public where there is yo, this happened with my community. I had the pop-up Right y'all came out Show that on social media. All right, because then you can have some fans to get jealous. Yep. Like, whoa Whoa, you hugged you. That's crazy. Yeah for real Hey, I gotta pull up to the next one. I didn't even know you were giving out hugs at these events I didn't know that was possible like chris brown with the uh, oh the pictures. Oh, yeah, the pictures Like, whoa, I didn't know I could get that close. I've heard about the idea of doing meetups But whoa, I get to like it's gonna be like that, right? That's a different type of experience and I can see myself in that position. All right, so Like you advertise it because also then you show that you give love fans will appreciate giving love you live in love To other fans like curiously some will say, oh man I just really appreciate that you're so appreciative of us even though the interaction didn't have anything to do with you Yeah, all right. Yeah, like so you show that love to your community publicly It'll be a signal of how important you are Or how important the community is to other community members Yeah, and that's big because you know, I we talked about it before in the podcast, but You know fans like to feel like if it wasn't for them Individually, yes, then you will not be where you are, you know So that I feel like if I stop listening to you today, you falling off, right? So when you're rewarding them and you're you're doing these things you're You're openly like feeding that feeding that that side of them. You know, whether you you agree or not You know, it's a whole different thing But you want fans to continue feeling appreciated and feeling like they are an important part of your success because that makes them Want to go harder for your success, right? And then when they start to see hey when this artist has success I benefit in this way Then they naturally want you to succeed more because they think about all the things they will get as a community because of you Succeeding exactly. So I think it's very important to just continue like driving that point home with fans and making them feel like Hey, this is this is our thing. It's like giving um I don't know. It's like giving bonuses of the year to employees You know what I'm saying? It's like hey, here's the base love you get for You know doing your job and she's in their case is just supporting me You know what I'm saying? And here's some extra things I want to give you to show you like my The moments you went above and beyond and some of the other things that you did that you didn't have you didn't have to do But it really Helps, you know help overall Yeah I mean And it's just that simple, right? Yeah, it's just that simple now. There's deeper tactics of how we can Do each of these execute each of these and maybe we'll get into that in a different episode but We just wanted to make sure we laid this out for you guys because again in this competitive Saturated space of not just music but content as a whole Life as a whole today the way the world is set up Right if you want to keep giving people reasons to go back you have to give them something to be included into Right a reason beyond just hey, you're another artist with good music. Good music is not enough when we talk about monetizing all right, so You have all the opportunities in the world. That's the good news, right? Because people are open to that these days. They're actually looking How to give you money beyond the music in itself and how to get deeper into the rabbit hole But with that being said There's a feeling of yeah, you know value to music enough, but that's just not enough. No, it's not enough To get to where you probably want to because that's the only thing that's to judge. It's like, well, I'm streaming I mean, all right, so I did it but you decide that's not enough I could say me getting some streams and 50,000 streams a month for 100,000 streams a month. That's enough for me The problem is not that gap. The gap is you want more All right, maybe money No variety or deeper relationship with your fans. So for that No, that's not enough. But the opportunity does exist With that being said We're going to get out here for today If you guys want to see us get deeper into community building specifically and how you stand out today and what you're going to have to do In the future, let us know drop that in the comments Go ahead and subscribe if you somehow made it this far and you never subscribed crazy the channel before Definitely crazy And yet again, this is another episode of no labels necessary. I'm brand man Sean and I'm kori and we out. Peace. Peace