 All right. Good morning, everyone. We're waiting for our last couple of people to join the webcast and we'll get started in about one minute All right. I think we'll go ahead and get started Welcome to the recap of Drupal con New Orleans. I am Rachel Friesen the events manager at the Drupal Association And so I this morning or this evening depending where you are I will be walking you through what what occurred in May back in in New Orleans, Louisiana So we ended up with a really strong Overall attendance at the event we essentially maintained our headcount overall at the conference from Los Angeles We did notice that we had a little bit of a drop-off in our one-day tickets Which is not entirely surprising as Los Angeles is a much bigger market to pull one-day attendees from one other thing that we saw compared to Los Angeles was that the higher ed summit is still extremely popular and that Business summit dropped off a little bit, but that also doesn't surprise us considering Location was not as large of a city Overall our attendees for the con were fairly similar to what we saw in Los Angeles and previously in Austin and Portland We have shifted this question so that people can select Only excuse me. They could select only one item and in the past they were able to select more multiples So clearly the number one thing that we've got going on at triple con is full-stack developers, which is great and front-end developers and femurs One other thing that kind of maintained year-over-year is our triple experience So pretty consistent breakdown Compared to Los Angeles and a stronger weight to the advanced and intermediate attendee We had attendees representing a lot of different industries and this is a question where people can select multiple industries We know that a lot of you specialize in and multiple things Education is definitely the winner in that front as well as nonprofit and government in general services. So We have a great variety of industries represented and it's really cool to see how strong education and government and media are at the triple con So jumping into the financials This is a summary of how we did overall our total revenue includes ticket sales as well as sponsorship dollars and Our expenses include everything that we put out to put on the con and the one thing that I will say Different is that we are not including triple association Staff wages and benefits in this breakdown whereas in years previous we have so if you're comparing it year-over-year Which I will in the next slide You'll notice that that it looks like there's a jump on expenses or excuse me actually a drop on expenses And in reality it stopped about or it went up about twenty thousand dollars over last year but the reason why that looks more notable than that is that That we didn't include that line item So overall our net income Came in a little over a million dollars, which is wonderful. We had projected that at 900,000 so we're really happy with how we were able to Shore up some last-minute attendees and sponsors as well as reduce our expenses in the lead-up to the event So here's where you can see comparing on New Orleans to Los Angeles and again This is where you can see the difference of about a hundred and seventy thousand dollars. It is now included in the New Orleans model Here's our breakdown on conference revenue. So our number one Number one income generators obviously are conference tickets followed by trading tickets and then We broke out each individual summit. We had two new summits this year We offered at an introductory rate and we were really happy with our attendance numbers on the medium publishing summit and the government summit and At the very bottom, you'll see our sponsorship revenue lot that we were really excited to be hit our goal on that Here's our expenses Nothing really notable from last year other than again, we're not including wages and benefits Arcatering is obviously our biggest expense feeding 3000 people for five days is pretty spendy Other than that everything came in exactly where we were forecasting it to which is great a few things that we learned Financially related to the con we see to our training demand is easing slightly I'm curious to see how that'll play out for the next year to two years as G8 is a little bit more mature and has more Time to percolate that could easily bounce back due to that demand We'll see we'll see how that goes and Baltimore Our summits are even more in demand We're finding that that's a really great place where people connect with their peers and talk about things that are common in their industry And so we will continue to look at that summit format and see if there's anything that we want to tweak or add or Alter for future cons Another thing that's interesting is in the North America con our hotel room pickups are increasing So whereas our overall attendance is roughly staying the same. We're seeing more people staying on the hotel The group hotels, which is wonderful This is not a widely known thing but staying in the group hotels does benefit the cons and allows us to keep Those expenses low often we have incentives that are tied to how many Attendees stay at the contracted hotels And so that's just a small way that you know if you have a choice between a hotel that's on block or an off block If you pick on block it does help keep the ticket prices low And additionally is regarding expenses the events team was really able to manage expense as well We had a few different projections on where we thought our attendance may come in for this event And as we got closer to the event we were able to really make sure that things kind of Normalized out and we protected our expenses high and our revenue low and luckily we over-achieved on both of those things We also were able to shift some catering orders to help ensure we were able to hit our net revenue or net income goal and We really optimized internally how we structure our hotel blocks for our Drupal Association staff and vendors to really pick up all the perks that come with that so again tying back to the group people staying in the group hotels. We're able to you know, utilize Complimentary rooms based on how many people stay there. So we use that to reduce the expenses of the con and pass that savings on to the attendee So for marketing we have quite a few channels and platforms that we utilize and in communicating about the con For the most part a lot of this is standard that we've done in the past one of the new things that is new to Drupal North America as our photography team It was completely volunteer driven and Michael Cannon led a group of great volunteers who took spectacular photos of the event we also Incorporated a Drupal con banner on Drupal.org and a block kind of promoting the event. So that was the new edition this year and We have a blog that we issue kind of news updates and Programming notes as well as get feedback from attendees so these are our top five blog posts for Drupal con New Orleans and Email continues to be our most successful way to communicate with attendees and potential attendees. So we sent fewer emails this year But it was they were still effective and we had a great open rate and click-through rate Which is well above industry standards We found quite a few we tried a few different things with various ways of referring traffic into our Into the Drupal con website and tried to you know, obviously convert that over to registrations and attendees we had Paid campaign on Twitter, which generated 40% of our referral traffic, which is great The biggest percentage of clicks was on our money-saving offer. We also utilized as I mentioned earlier a Drupal.org banner which Had about 5,000 sessions We did face a little bit of pushback from some active community members and it can be suffer from being used too often So we will be really strategic in how we use that going forward and a super special Thank you to Paul and Alex who are our social media super volunteers and do just a tremendous amount of work Not only in the lead-up to the event but on site and throughout the actual event. So thank you, Paul and Alex We had a few lessons learned related to marketing Emails asking a large recipient group to spend money towards lower trend and towards lower open and click-through rates So one of the things we're working and doing and moving forward is having a more targeted and segmented lists and providing a little bit more of unique content we had 42,000 unique page fees of Edo of the New Orleans website and 3000 attendees that means that fewer than one in ten visits is leading to a registration So we're looking at how we're approaching this not will not necessarily trying to increase awareness, but create increase that conversion rate We do have a smaller marketing team this year our marketing team has been reduced over the past Probably like 18 months, I'd say and so we are needing to find ways to amplify our reach with a little bit less effort so finding ways to kind of streamline and Mechanize various things that we do and and tap the community in for more support We are working on becoming even more strategic on when we publish content. We have a lot of people In and out of our website prepping blog posts and getting things ready to go And so one thing that we're going to work on Improving in the future is how we schedule those out for different time zones and tailoring content for the different platforms We had quite a few summits this year at triple con we had our business summit higher ed summit and community summit There's a bunch of feedback here So I won't go through and read every word on the slide to you because that's not a fun presentation But we found that that the summits are really becoming popular with and users of Drupal so People in government agencies or people that work at triple shops that specialize in government work It's it's really interesting to see these summits start to take form And and how they grow over time What a great example of that is our higher education summit which we launched last year and sold out nearly immediately this year and We are seeing that there's a hungry demand for that and trying to see how we can continue to improve that experience for people and also find ways that we can Handle the increase in demand and make sure that we get as many people there that that want to be there a Sessions so we had quite a few sessions. I think we had 149 sessions our highest attended session was on configuration management and Our highest ranked session was a project management About I'm a scrumberjack, and I'm okay, and I would have sung that if I was a better singer, but I'm not Congratulations So overall our feedback on the sessions and the content and programming attendees valued honesty and enthusiasm the presenters so people can really pick up on those The enthusiasm that people have for the topic they're speaking on People appreciated when it was obvious that a speaker should practice their session and They really liked having demos so not necessarily a live demo But something that showed what they were speaking about and not just talking about something they were speaking about Something that we can work on for next year is making sure that the presentations are more accessible so that the type size coloring and spacing really makes it so that they're easily read and Ensuring their speakers speak clearly not only with the speed and volume, but making sure that everybody can understand what they're saying whether they're in the front or the back of the room and Making sure that this track descriptions are Representative of the excuse me that the sessions are representative of the track description So making sure that people are coming and hearing what they're expecting to hear One of the great things from New Orleans as we had an increase in people Evaluating the sessions, which is wonderful. We can't thank you enough if you attended New Orleans and and filled out a session evaluation The speakers really do rely on that to help make sure that future talks at triple con or other conferences or meetups You know they incorporate that feedback and really want to make sure that they're always improving what they're speaking on so increasing that Ways that we're going to continue to increase the raking so you want to ensure that the track described Descriptions say what the sessions are about What that the attendee will have learned and what the speakers why the speakers qualified to speak on that topic? We're going to encourage speakers review their descriptions and make sure that it comes out before the Comes up before the cons that attendees can plan their days accurately and Providing some speakers with additional tips on making your sessions stand out one other thing that we really heard in our Our cons survey was that people would be really interested in having like a two-hour hands-on session So somewhat of a lab strap So that's one thing that we're looking at and we've also heard feedback that it'd be great to have additional resources for first-time speakers Sprints we had 517 people attend sprints on Friday, which is wonderful We had 60% of them say that they found the sprints to be useful or very useful, which is really great We have a picture there of all of our sprint mentors It's I'm always astounded at how many people come and just want to share How to contribute with others and I really think the sprint mentors for coming and bringing their enthusiasm to not only the day But also to bringing that enthusiasm to teaching new people about contributing to Drupal and one of the exciting things from the survey was that often speaker sprinters were Sprinters were many people's favorite parts of the Drupal con experience That was really cool to see that those sprints really stood out to people Overall the top reasons why people come to Drupal con it's a session content and networking Which is not entirely surprising if you've been to Drupal con The sessions networking social events was a little bit of a drop-off on buffs But overall people are really coming to Drupal con for the programming 93% of attendees found the sessions were somewhat are very useful, which is great 62% of them found it very useful, which is which is really wonderful as far as the networking goes We've 87% of attendees thought that the networking opportunities were somewhat are very useful And we saw and you can see down below it's kind of an even breakout as far as how that goes between social events box and the exhibit hall It's really exciting to see that 75% of people thought that the exhibit hall were was somewhat are very useful So a comparison from last year over the very useful activities at the con The notable improvements over last year were sessions general networking in the exhibit hall and where we saw two declines were contribution sprints and buffs Overall our net promoter score is 53, which is excellent And some of the feedback that we got from the attendee survey was that many people were excited Came to hear sessions and learn new skills And we were exceeding their meeting or exceeding their expectations that they can bet around that Program experience out by providing more meaningful interactions around buffs and keynotes So we saw definitely that people the boss had a little bit of a drop-off for New Orleans So we're going to take a look at that for Baltimore in ways that we can make that a little bit more accessible People we see that people came to network and they like who they meet when they're there The conversations that it stirs up But they're also Additional ways that we can improve the space that that people can find each other at so you may whether that's a designated time or location Something that creates a more intentional interaction around networking Our sponsorship summary we are really excited we met our goal The sponsors are happy to give back and are wanting to see even more business development opportunities sponsors love to See deeper levels of engagement with the attendees So that's one of our number one questions we get when people are looking to sponsor Drupal con is how can they? engage with the community how can they get involved how can they Connect with people Spencer's also really appreciated the efforts towards making them comfortable and feel appreciated, which is great Thanks to Tim on our team who works with them Hand in hand and the lead up to the events to make sure that they have everything they need and have no surprises on site Overall with Drupal con we feel like we are providing and we're hearing that we're providing what the attendees want So they're getting solid sessions and opportunities to network and interact with others We're going to continue to build on those wins by rounding on our content providing more spaces for targeted interactions and networking and Work to improve any areas where we weren't necessarily exceeding expectations We were glad that we were able to maintain attendee counts with the have marketing team And that's an area where we could possibly pump it up in the future We understand that the city impacts the con for the decision to come and after con activities as well as social events So we're continuing to target cities that provide opportunities for attendees to get out and explore and programming that is welcoming and is cost-responsible So going forward we're going to focus on a few areas Programming enhancements is one so continuing to add content for the non developer audience. So particularly Drupal customers There's a continued conference continues to widen the audience with summits tracks and additional activities We want to make sure that everybody that comes to Drupal con can find their tribe We're going to continue to engage with attendees in meaningful ways So we're looking at finessing our programming to best suit attendees So targeted content at summits additional programming in the exhibit hall Hands-on learning opportunities during the weeks of for instance those two-hour labs We're really looking for ways to continue to develop the way that people experience the learnings that they can find at Drupal con We have done some work this past year, but we're going to continue to create more value for sponsors and simplify the process so facilitating We want to facilitate those connections between our business community and the Drupal community They're an integral part of our of maintaining our Drupal Drupal ecosystem And so we want to make sure that we can help companies kind of find the right customers and focus on Low effort sponsorships so ones that are easy for them to come in and and find those people and provide a high benefit to them. I Think as a as Megan has a blog post on Assist on the association website, you know, we're working with a smaller team this year So we have a little bit of a reduced capacity And so we going beyond or beyond New Orleans into Baltimore and beyond that We need to be able to do more with less So we are ensuring that we're prioritizing the right improvements for the con attendees so we're we're keeping the focus on the experience for our attendees at the event and Finding ways that we can continue to execute with a reduced headcount So finding things that we can do internally to kind of streamline our own systems and processes And I don't know if anyone has any questions. Let me exit out of the Presentation there is a Q&A or a chat function. Excuse me if anybody has any questions feel free to pop them in there We'd a little bit to see if anything comes up Okay And that is the end of the summary on to Baltimore Again, my name is Rachel Friesen and if anyone has any questions after Possibly watching this on YouTube feel free to shoot me an email My contact information is on the staff page of the association website and thank you for your interest in triple con