 Our speaker today is Mr. Bob Dunn who is talking about how to repurpose a single piece of content and do a lot of content. In his 25 years of running the business, Bob Dunn has discovered that being flexible is the key to survival. His adventures in entrepreneurship began in the 70s when he found himself driving a nice green car. The memory of those blind jingles that ran through this had helped eliminate many tunes when he started searching for info music for his podcasts. Bob, Nubes, Bob, Devon P has taught thousands of WordPress users and continues to stretch his creativity to find the best ways to help people sell their products and create and repurpose their content. Please welcome Mr. Bob Dunn. So I have been doing this for 11 years. I've been talking to a lot of bloggers and been coaching training. Interesting when I meet somebody, I mean, kid talk about blogging. There's always those two specters. How's it going? Oh, I'm excited. They just get all of you actually blogging, everything's going cool, content's blowing up. Then there's the other end of the spectrum. How's blogging? They get this look on their face and get tailed. It looks like they're going to puke. Because they know that they haven't been blogging and now they feel guilty because they're going to have to admit my last time of blogging was too much. And then there's everybody behind me. And the problem is blogging is tough. I've been for a long time. And I've discovered a lot of different ways to create content and repurpose content. But it's the never-ending thing. You've got all these coming up with ideas. There's time changes, the medium changes, the opportunities out there change. That's where this comes in. Now I'm going to be talking about two things here. Twofold. One is this. How to take a single piece of content and actually make more content out of it. The other part that's essential to that is refreshing your current content. And that is just as critical. And you're going to find a lot of use for it. And maybe it doesn't create tons of content. But you're already using something you've already done. And likely it's something that has been successful so far. So why do we want to do this? It's for great reasons. We want to make ourselves happy because we're tired of always generating new ideas. Thinking of new content, sweating, and whatever your problem is with blogging. It's ourselves. We want to make ourselves happy. We want to make our readers happy. We want to keep pushing content out that they find useful, they find educational, that they keep coming back to you. And if Google ain't happy, ain't nobody happy. That's really the bottom line. I mean, we are bowing to the Google God. And we want to keep Google happy with our content. So what I do is really a mix of all three of these things. It's really combining them all, figuring out how I can make my life a little bit more enjoyable. How I can make my readers happy. And how the search engines will continue to find me. Now everything I talk about, I've done myself. Sometimes I've done it for a few months. Sometimes I've done it for years. So it's not, I'm just projecting what might happen. I can tell you for a fact that some of this stuff works. I'm going to be talking about internal links a lot. Now, how many of you have heard people talk? Okay, you've got to get inbound links and external links. I mean, you've probably heard that in various SEO sessions. You hear it everywhere. It's such a huge thing. But what we don't think about is our internal links. Those are the links that are within our blog. We keep the other posts our own content. And those are just as critical. The reason being is that Google, now I'm a very low-tech person. So how do I describe things? I'm not going to get into why. I'm just trying to know the concept of it. Eternal links basically give Google a road map. It helps them to understand the kind of content you have. And what you're talking about a lot. And it makes more sense to them. So when they go from link to link to link, when they're doing their thing that Google does, it's saying, hey, this makes sense. Because this is showing me what this blog is about. And that's why internal links are so important. That's what we're purpose is a huge part of that. Making sure that not only when you write that first post, but that you're going in and actually mentally remembering is to go in and make more internal links happen. And it's got to be common sense internally. So it can't be forced. You want to blow your content. You want to relate to your content. You don't do it just from the state internally. So as I mentioned, updating content is huge. This is probably one of the biggest factors that I grow in my audience. I grow my search, outreach. I grow my organic search because of this. And there's really three different things that I'm going to be talking about with posts. It's your content. Tweets, turns and twists. So it's tweets. And I'm going to have to tweet, tweet. No little things that you knew. This is stuff you're going to go back into your post. You're going to change out of link. You're going to add a little bit of content. You're going to put an internal link in it. Whenever you are... And you probably look at this and say, my god, what are you talking about? How am I going to have the time to do all this? But this is the back of your head when you're doing other stuff. When you're going in and doing other work on a post. Or maybe there's another reason it drives you in to edit that post. Somebody tweeted, hey, you know your first paragraph has three misspellings. So you go in there. Maybe that's the time to say, okay, I've got to review this post and see if I can boost it up. And those are the... This is just updating posts. So you do something, click update. Another example of this is I monetized my site a lot with the affiliate links and stuff like that. So when I'm in there, I'm thinking, hey, you know, is there some way I can logically and make it readable to put an affiliate link in there? Or have I written four other posts since I did this post that actually talk about the same topic that I can easily have a paragraph and link to those. Give people another step to go out and learn more about the specific area maybe I just touched on that point. So that is really important to go in and keep those posts up there. Now, one of the things I really encourage you to do is get up to... look up to some kind of Google analytics like Google analytics. Something that you can start watching your posts find those high ranking posts. Those are your gold mine. Find those and go in there and do stuff to them just because you think, oh, they're doing good. You know, this is number two. I've made a lot of visits per month. Whatever, you know, it's doing conversions. You have to look at that. But also look at it as what can I do to make it better? Better for me, better for my readers, better for me to work. So those revising that post is very important. Now we go to the crappy posts. The posts that you look at and they're kind of dated. They don't really relay anymore. They don't just garbage. And you're going through and you're thinking, okay, I'm going to clean these things out. Now you've got to make a decision. You can take the easy way. Go in, delete it. Make sure you put a redirect. Bottle plugins, yokes and stuff will allow you to do a redirect. So redirect is somewhere onto your site. It's not even your home page. But you don't want a ton of those redirects. So what I can do is I go in and I look at it and I have to totally get innovative to think of how often I make this post alive again. I'll go in there and I'll work with the SEO. I'll work with maybe the keywords. I'll work with the title. I'll change the title. Maybe it's so obsolete that I take something a similar topic, totally rewrite it and still leave it as that published post. So it's not always a matter of getting it rid of all those posts that aren't doing things, that aren't driving traffic, that aren't making conversions. You're going to find out that I can give you examples here, but you're going to find your own creative way to do this because it really depends on your content, your audience is looking for. But I want to give you some guidance. And that's where this is. So don't always just delete, delete, delete. I'm going to send maybe a post about some workshop you did three years ago. Maybe it's time to get rid of that. They just put a redirect or put even a, you know, one of those, I can't remember what it's called, it's a 404, but it's another one that just basically says, this content's God is buried in history. Now the big one is the tweets. I do this the most on my site. And what I mean by this is this is work. So you're doing a little revised tweets and I'm going to give you an example of my site and what I write about. Hopefully you can kind of relate that to what you write about and the content. I write about WordPress. I have tutorials on plugins. Let's update. And they change. And I see what posts are really ranked in high. I'm still pulling in people to these posts or still reading them, but I'm looking at it and thinking, wow, that plugin changed a lot in the last two years. So I basically rewrite it. Put in new screenshots and do the whole shebang. And what I do is, and this is the important part, is if it's a high-ranking site, a high-ranking post, you don't want it down very long, but you're going to take it down to a draft mode. You're going to update it, then you're going to reschedule it and send it out again as a new content. Why is that great? You think, well, why don't readers get pissed off? They're starting to see things. I've published a while ago. More than likely, depending on your traffic, people are landing there by search and they're not paying attention to what's coming out when. So do that. And there's something really important to remember when you're doing this. If it's a high-ranking post and people are finding it in the search engines, it's like, why, you know, this title is working for you. It's already driving traffic there. People are searching and they're looking for something and maybe they're looking for an answer and they're clicking through, so don't mess with the title unless it really doesn't fit the topic anymore. If it's such a rewrite that you just think, and if it's a dead post, it doesn't have much ranking. Hey, go for it. Change whatever you want because it's not being ranked. There's probably not a lot of leads out there. As long as you still think, what is Google looking for in that title? What are my readers looking for? That permalink thing, though, is a little bugger. You can get in a lot of trouble with people saying, oh, I'm going to change the permalink and the slug at the end of it because that's going to be Google-wide because somebody told me, like Google said, the slugs are really important to search. Whatever. That's not the worst part of changing that thing. If you decide to change that, then every link that you have out there unless you do a redirect, well, now they'll get a four-core error page. So I really suggest when you redo those high-ranking posts, don't touch the title. Don't touch the permalink. It's working for you so far. Likely, you're just still writing on the same topic and you want to keep that Google News going. So don't mess with it. I've tested this a little bit off and on and it can really screw things up. And a post that can be ranked in, you know, your 10-times post suddenly goes off the charts. The other piece is if any of you use... How many of you use EOS SEO plugin? Quite a few of you, so this is very... Again, if you've got your slug down there, make sure, you know, it doesn't change. The title, you can change. Likely, you won't need to. The meta... Again, if it's high-ranking, why mess with it? It's trying to be traffic there. Don't... Don't get this suddenly enlightened, you know. Come back from work, have three cocktails. Oh, you know, I just feel like this would sound better, you know. Don't touch it. Just don't touch it. Keywords, you can play it. If you're into the keyword part of stuff, play around with it a bit. You can do that. Now, if you go to actually redoing a post that sucks in the first place and not giving you any traffic, hey, go at it. Do whatever you feel will change it to get the traffic you need. Change the flow. Change it, whatever. You know, put a redirect in there. But otherwise, you just don't mess with it. If it's already driving traffic to your site, you don't want to. Now, this one, I'm going to fake it really well because I realized I left an entire slide off my presentation, so I'm going to sneakily turn the next slide into this slide without you knowing it, even though I've already told you. What we're at now is this is a perfect time for repurposing because we have so many mediums. We have audio, video. Video has been the biggest thing coming in to us for the last five years. Every year I've heard, video's going to be the biggest this year. It goes by pretty big. Video becomes biggest next year. Video is going to be big. Video's going to be big, and we know it's one of the mediums out there. Audio, podcast will be huge again. I run two podcasts. I ran as many as four at one point. Those are big to me. Think of all the different stuff you have or the opportunities I should say that you have with your content. You create a single piece of content now and you have all these other mediums. When I was doing a podcast and it was audio only, I thought, how weird is it to create a video out of that? Because there's actually systems in place. There's a site called repurpose.io that will take your audio, not automatically create a video and upload it to YouTube. It has that little sound wave on it that dances around. It's about the most you get out of motion and I thought, why would somebody play audio only on a video? So I asked a few people and they said, hey, I do it all the time because how many times do you put on a video where there's just some talking heads and you start doing other work? Do you experience those two people talking forever? No, you don't. Likely unless you're infatuated with their faces or something or there's something that drives you there's the opportunity there. So when you've got video you obviously have audio that you can extract. So you have all the different mediums now that you can take a single piece of content and turn them into other pieces of content. I mean, just on your side alone. So get creative with the video. Get creative with the audio. Not necessarily just, you know, two mediums. But people just aren't people consume stuff in so many different ways. You might like video, you might like audio, you might like text. You might occasionally like video, but then you like audio sometimes when you feel the difference and you like text and you like video just as much, but maybe you like text a little bit better. So everybody's looking for that content. There's a really cool plugin that I use. I install it and what it does is I only use it on my posts that have just text only and what it does is it basically creates an audio automatically of your post. You select from a few different voices and it puts it down to the end and somebody can listen to your post hi! How PC is that? Why shouldn't you do that? If you say, oh well it's not my voice I mean you've got a podcast podcast is your voice but somebody just wanted to hear your post audio wise and what's cool about Amazon Poly is you can hide and show things so what you can say is let's say I have an entire post and I say go to my site somewhere in there well that really helps with some of the audio or I say go to the site where you can say the site I want to say differently in text but I want to verbally say go to dot dot dot dot com and check. So I can tell Amazon Poly what to show in the post and what to only put in the audio. So if you have one screenshot and you're thinking ah I'd like to use Amazon Poly but that screenshot is simple but I don't really explain it but if you have a screenshot write out an explanation of what that screenshot is hide it from the actual post and it pops into the audio when you replace it so it's kind of another used plugin and it's worked great on one so make sure you do all of this with all these different mediums Extractions this is the other way of creating now here's where you've got how to get created with it and I'm going to be talking about Google Big Content a little bit here which I'll address as well What I mean by Extractions Extractions is one of the oldest things in repurposing your content and I'll give you an example of this you create 10 Twitter tips and you just have 10 posts there I'm not talking repurposing it's easy it's a matter of taking what you have and building for it, it's that simple I mean a lot of us are already doing that maybe just not doing it to the extent or getting a little creative so you have 10 different posts and what's really cool about that is you can elaborate on those posts get more into depth about each one of those tips and interleap it so now you're telling Google hey I'm talking about Twitter a lot I'm going to pull this content more educational content about that specific post and that's a goal of mine I do for a while I was doing transcripts on my podcast and I do these transcripts they were like massive transcripts I mean thousands of words and I started thinking okay I got to put my brain on here and think what is what's a way to really do something with these transcripts and I realized that every my transcript was interview so I'm asking the question specifically for a specific part of that interview so let's say let's go to 10 tips on Twitter and I'm just throwing something out from the top of my head so maybe I'm talking to Twitter maybe I'm talking to Virgil who did the keynote and she's answering maybe one of the questions is what's the best way to make product conversions using Twitter well that's buried in that podcast transcript but I can take out that particular chunk of it put it in a post and title it how to make more conversions for your product on Twitter now I'm going to show you how I'm doing duplicate content there so there's something you're going to want to do that Google doesn't say you're not fooling me but the point is now I'm able to drive people through social by putting that title that one question that those people that are is driving them and that's what to do to help conversions for products on Twitter they're going to be driven to that single post and then I'm going to do that post and I'm going to say hey now you can go here Virgil talk all about Twitter I need them over to the podcast so I've asked you a specific question created another piece of content and I could realistically go through and do that with every one of the questions I asked and the whole thing is I'm driving people to my site because I'm asking something to the city and I was like oh yeah another 10 Twitter tips we all made that but if it's something that hits a nerve with me and I do products and I want them to convert then I'm more likely to go to that than just the general 10 Twitter tips and I'll read it and even if you don't move to the full podcast you've already maybe got a new reader and this is just one example so look at your content I mean there's interviews, there's tips anything that you can elaborate on that's basically just elaborate on content don't think because you can generate it and I'm doing it from a transcript and I could actually then pull out that particular piece of the video or the audio audio in my case and I could have that a separate little audio and maybe I could add it there or I use Amazon Poly to create an audio on that post the thing is with repurposing your content especially taking a single piece is really looking at it from all angles and understanding what your readers want and how you want them to find that content what's going to drive them there whether you're sharing it on Twitter to an organic search whatever so I've got an example for every one of these but you can pretty much get where do you pull out that content I can't tell you how many times I've pulled out content I was able to repurpose it to something else and that's the whole key to it I'd love to say here's a little red pill I want you all to take it you're going to go home you're going to sit there and let it kick in you're going to have this moment in euphoria and all this sudden content is going to regurgitate onto your blog and you didn't have to do a thing because the bottle is a little red pill well as you can guess no little red pill like that exists one post serves all I know a guy that is very successful what he does and what he does is on Monday he sends out an email to his email list with an article he takes that same article on Tuesday and puts it on his blog on Wednesday he creates a video on it where he's talking about that particular one on Thursday he does one piece of content essentially one idea and every week he creates four pieces of content and he has thousands of subscribers because he just twists and turns a little bit going to be different than him talking on video versus maybe on the podcast it's a little bit more subdued but he always gets his readers that first look at it and that makes him feel special then he puts it on his blog and he does this time and time again and it works like a dream for him and his audience has figured that out and they kind of they engage okay this is coming through if I want to hear this in audio form I'm on the podcast I want to see him talking about it on a video I can look forward to that day of that week very unique I couldn't believe how well he and he just has it he has a streamlined he has this workflow that he just goes through it all so I used to do some of my most popular posts in the world where video was just a child theme tutorials what I would do is I'd create two videos one show them and all they could set it up as a demo one show them what they can't do without knowing code then I did this long post with it that pretty much explained everything that I explained in the video and those are some of the popular posts most popular tutorials I had on my site and they're still going back to them and they're like four years old I think they're even some more outdated but people are still going back to those I used to do a podcast that I would do a video and audio and I'd do a post on it so every week you'd go to that post every Friday there was a video of me talking it I just pull out the the audio cool thing about pull out the audio then you can create a podcast out of it you can stream it into iTunes and all that good stuff and then I also wrote a post on it so people got there and they had a choice cool I want to listen to it or read it but it was an option and it was easy for me to just pump that stuff out because I basically created the post first it was easy to make the video from that and then we just pull out the audio from the video and I did that and that again it was a very popular podcast it took a little bit more work but people love it because they had options yeah I'm good I'm going to have time to impress you so social how does social play into it and we get kind of a little confused because we don't think of social really as repurposing engagement conversation sharing so it's not in a way it's repurposing and you really think about the concept of social because you are repurposing content to different people group of people and trying to drive them to it so if you look at LinkedIn and Facebook and Google Plus for how much longer it actually exists which I don't think is too much longer you know you don't have a word count like Twitter instead of using that little meta description I'll pull in the first paragraph I kind of repurposed content and put it in for my share instead of trying to think of something new now that seems like a no brainer LinkedIn how many of you do LinkedIn articles LinkedIn articles is like repurposeville right there for you because the best way to do a LinkedIn article is to write a post on those 10 Twitter tips do a LinkedIn post that says 5 Twitter tips copy it in there and then say hey I have 5 more tips over on my post and hopefully you have them clicked too maybe they don't and they still feel good about you and everything is warm and fuzzy but maybe they don't have these 5 good tips I'm on to know what the other 5 are I've done that on LinkedIn quite a bit and it's a good way I've yet to is there anybody in here that can honestly say that LinkedIn is like really changing their lives has been an amazing experience come on somebody please I'd love to see one person you know LinkedIn is kind of coming out of its shelf and I see a lot of people moving to LinkedIn away from Facebook and Twitter but that's not at all so social just find unique ways I mean when you think of repurposing your content if you do a podcast or a video there's a lot of services out there for you create a short little video and then the way that's repurposing it because you've already created this video you can share this shorter video on Facebook drive people to wherever your other video is or audio I don't know how many times you've seen podcasts that put in they'll put some teaser and they all go ahead and I used to do like the first I pull out a nugget of something that yes said a short video and I put it on Facebook and even though that's promotion marketing however you want to say it is repurposing because I was able to find that specific piece that people would go oh that's cool listen to this podcast so again it's a matter of getting created and you probably sit there going yeah well this is what I wanted but what you're going to find is that as you go hopefully this stuff will pick in your head you're going to find your own ways to do this and that's the beauty of a lot of the stuff I get I'm explaining that I've done nobody ever told me to do it I just thought how can I repurpose this I've got a lot of content like I said before those analytics are going to be critical because you want to know what the content is doing you want to know what the content is and you want to build more content around those ranking posts I mean it's kind of like I'm trying to think of an analogy but you've got this gold mine already on it why not take advantage of it especially with that interleaking I go to some sites and it's like you're missing out you're not connecting the dots you're not sending not everybody's going to say oh cool I'll go read this it's not going to happen every time obviously but given that option where people yeah this is the part I really wanted to know more about and I've actually started writing posts always with repurposing in mind and that's another thing is from here on out do I need to give it all away here or can I tease them and I'll be teasing them by doing some headline that's going to not live up to this what it said basically I'm talking about giving them enough stuff that they can walk away at that point feeling good about it feeling good about your content but at the same time I want to click through maybe you have bookmark maybe they don't have time so they click through the bookmark and they come back and read or they listen or they watch not a lot about everybody always brings out when I talk to you Google is like they've got like this pedal rod that's waiting for you when you do Google's content and you know everything's going to explode well most of you are using Yoast SEO and again I'm not a real technical person so I go to these people and I trust them to tell me what to do because they so far haven't led me astray I listen to them because they know what they're talking about they spend a lot more time doing this stuff and there's this little thing called canonical elites I think that's how you say it or L I can get into the technical definition of it and I've written a post on my blog by the time you're out of this room that goes over all this stuff and has some links to this but this URL does so let's go back to my transcript my transcript this is long being I actually use duplicate content because I pasted in one part of that transcript when I go in there I put in the URL of my main podcast and what if I tell them Google, I'm telling Google that don't pay attention to this so much as that other stuff because that's really where this came from doesn't have a technical definition if you've ever heard of one I mean if you want to go to Yoast they've got a whole thing but that's kind of it in a nutshell and where you get the boost so you're saying okay now Bob now I'm really confused because maybe the search engines don't won't start ranking that maybe they don't but that doesn't mean you can't share it out and still drive people to it and that's kind of the purpose of that other little piece and it's the purpose of also being a little bit lazy and dropping it in there but as long as you do that you're not going to get caught for duplicate content because you are telling Google that you're telling the search engines you're telling the search engines how ever you're telling them I have no idea how this works but it is saying that hey, this is a post that really you should be seriously looking at this post where I pulled this one so you're still sending that over Google to give that little bit of juice whatever that is but that's important because you don't want Google to start analyzing you for Google and Yoast has a bright build in you can just go down there up in that URL and it's good to go like I said I got a link you can build a Yoast and just canonical go ahead and search it there and it has way more information than you probably ever want to know about this but it's important because duplicate content can be nasty so as I get kind of wrapping up here a couple things I've touched the tip of the iceberg if you think of repurposing your content I mean you're in Seattle Seattle likes to recycle that's it you're recycling your content you're not throwing it away you're not being a bad person putting it in a content pile with all the other crappy content so there's all these options that you have to repurpose more content and you just look to them I ran an online course for a while I ran about everything you could possibly I've done all that stuff and I'm not doing any more but I did this online course I had these great courses on there well at one point I've decided I don't want to do this anymore for various reasons I've been in a whole session on why I didn't want to do an online course but that's very native thing look at this and I thought my god I have a lot of content here so what did I do I created a bunch of posts I just basically posted them as posts now and I probably got more benefit out of them than I ever did with a freaking online course I got more traffic it was like people coming in oh my god this is amazing you have that communication you want to go into the comments but hey living but live so I did that I have a membership site with the same thing protected content when I start that there you are people it's a world e-books we've written 4 e-books those are now long posts I'm tired of giving them away whatever maybe I'm not collecting names or subscribers from it maybe I'm not solid anymore but the benefit is different and it reads a lot so all these different things there's tons of content you can reuse so don't ever think there was many times I thought I failed online course sucks nobody doing this I didn't think that I did last in January I did a 48 hour marathon content marathon I decided to get this in my head but I was going to push out a piece of content on my blog once every hour never do I don't wish that on anybody I spent a long time working on that besides what I was putting out at the time it was an interesting experience so let's kind of leave it at that but the thing is what I realized is when I put almost 48 hours the almost content 48 pieces I thought man I shut that stuff out fast people are like whoa I missed that so what I did is I went back and one by one I took them off the grid republished them oh that's a great post because they missed it in that 48 hours so I had 40 days of content that I was able to repurpose I mean that's not the ideal I'm going to repurpose content so I'm going to talk 48 pieces of content 48 hours I mean that's not really a strategy that's lunacy but it was something I kind of challenged myself to do and in the end I thought wow I really got a lot out of this so I've done a lot of really stupid things in my business and I did it but I've always found a way to recoup from that and it's been huge now as I said in the beginning I said I never did I have to say this was going to be easy I did not like the word easy easy to say it does take work I mean like I said it does not exist so it's not going to happen but there are ways you can do it that are less taxing on you a lot of them I mentioned taking content repurposing it pulling out audio creating video maybe you're not in the video then do audio maybe you don't like people looking at you whatever the case really go through your content and everything I've talked about think about it how can I do this you know it's not a magic bullet but it will really get you I can guarantee you will be amazingly surprised that's why I'm still doing it I've been doing it for probably 4 or 5 years and I'll continue to do it I keep going back through my posts and I look at them and like I said take that moment when you go into reply to a comment any time you're going into an old post there's always going to be some reason you end up back at an old post somebody shared it or like me I go into old post to teach myself something that I forgot so I go in how did I do that I did a video on it so I watched myself tell me how to do it which is maybe why tutorials are basically to help myself more than anybody else but I'll go in and sometimes I'll say oh I wrote this post on this how to do it and then I go in and say oh that doesn't work anymore but that's getting traffic but I have a better solution so why don't I switch it out I put a better solution in here maybe it's a different plugin or something that just works better than when I wrote that four years ago and in that case then I would republish it I get all excited cool I do a little quick change up write about a little bit I should just chart a post and I'm republished got new content and it's something I know people were already interested in my number one post is how to create two blogs on the WordPress site this has been my number one post for the last ten years I republished it three times I've repurposed it as a result three times I've changed links I've added videos can anybody guess what this post is about it's really a simple idea categories it's telling people how to use categories on their site I've had over 700 comments on the three different versions and that is one sucker that I've tried to repurpose and monetize that I just can't do there's going to be those ones that you think oh this is a gold mine and no matter what you do with twist you think okay can I convert them can I do this click on the affiliate link I just I don't know it's like the demon of my blog because it's so freaking popular but I can't do anything but make people happy with their solution which is not a bad thing either so I leave it up and I do update it to everyone so that is repurposing your content I mean it's it takes work it's getting creative it's looking at your own content because everybody's going to write different kinds of content so you've got to start thinking how can I do this to my content not easy but I'll tell you then we'll work it so if there's any questions I might even be not perfect here yeah no as long as you do all the things I I've done said to do you know duplicate content make sure you put that format of the link in there if you republish it you know I've actually I thought about that when I first started especially when I would take it off the grid for a little while and then I would post it again I think should I be telling somebody about this and of course that's like yeah I'm going to tell you and so I did it at the risk of watching it to see if the traffic would go down or out depending on it I would say almost 95% of the time it never went down it would either stay level or it would increase so that little bit of time off the grid never caused any problems so I figured Google must appease my weirdness or whatever so I was able to do it and I didn't have to yeah as long as I just didn't screw up on my end to confuse Google oh I'm sure there's yeah she said run it through the console and have it re-indexed you know I'm very lazy you know I kind of like this work cool now I move on what other weird things I can do yeah and one thing I will mention is your comments you're going to have to make a judgment on this if a post has comments and you repurpose it and re-publish it do you want to leave those comments on there because suddenly your post has a date which your post should have a date on it and your comments have a prior date which most people won't pay attention but it bugs me so sometimes I'll actually remove all the comments because there are old comments, old people don't care about it anyway the comments aren't really doing much for me, for my site, or for anything so I'll do that but because I feel like my blog has a new audience all the time and I want that to suddenly be new content to a lot of new people I can push it out as a new content on the social so it's not really a trick of the trade SEO better what it does is I view it as part of my reason to repurpose is I don't want to freaking write another post for it so I can take it off the grid I can republish it new people that started following me since I wrote it two years ago some people go back to it and like wow they maybe missed it so nobody has ever told me well you've published that like two years ago Bob why are you doing that I just repurposed my repurpose post the one I published today I rewrote it a little bit more you fit the stream of this took it off the grid and now it's a brand new post to me so it's really giving people new readers more giving those people exposure that they never got that two years ago so I'm counting on pulling it new faces if it's a high ranking post I do it sometime for an hour so I'll copy the post over put it into another thing take it off put it in draft mode move it back over paste it in scheduling don't publish it schedule it something goes weird when you just publish it at the time you feel it you can change things up and that's what I always found it was better to schedule I'll schedule it like 5 minutes and then I'll do it okay so maybe one more question oh I changed it on the ones I republished I do change dates but the ones I just do a little tiny update to I leave them that same date so it's kind of the ones I really do major republishing because often I'm writing about WordPress tech and it needs to reflect what's happening right now with that meeting that book so thank you all